#1569 Areté +1° #196: AM & PM Bookends

Get These Right & You're 80% There

Hi, this is Brian.

Welcome back to another Areté +1°, one of 451 little micro-chapters in our new book, Areté: Activate Your Heroic Potential.

We're on Objective IV, a few little micro-chapters into Objective IV: Making Today a Masterpiece objective.

Objective I was Know the Ultimate Game, Objective II Forging Antifragile Confidence, Objective III was Optimize the Big 3: Energy, Work and Love.

Now it's time to make today a masterpiece.


As we set out to make TODAY a masterpiece, here’s the first thing we need to know…

If you’re like most people, you have more control over the beginning and ending of your day than you do the middle of your days.

In his great book The Compound Effect, Darren Hardy (the former publisher of Success magazine) calls those segments of your days “AM and PM Bookends.”

I love that. That’s what we call them as well.

Know this: If we can get our bookends dialed in, we’re 80% there—which is why we focus a lot of our attention here in the Heroic app and Coach program.

We want to figure out how to integrate your highest-leverage Energy, Work, and Love wins into your AM and PM bookends to help you more consistently show up as that best, most virtuous version of yourself so you can be more energized, productive, and connected than ever.

We also need to know that, somewhat paradoxically, your day actually started the night before. Therefore, as we architect your masterpiece days, that’s where we’ll start: with your PM Bookends.

As we get better and better at more consistently executing our end-of-day protocols that make up our PM Bookends, we’ll wake up feeling more energized.

Then we want to make sure we start the day strong by creating some early Big 3 wins.

For now…

Take a moment and imagine YOUR ideal day.

What’s it look like?

What’s ONE thing you know you could be doing to create a stronger PM ritual that would help you wake up feeling more energized and ready to have a great day?

Perhaps more importantly: What’s one thing you know you could STOP doing at night that would help you wake up feeling more energized and ready to have a great day?


With that PM Bookend +1° more optimized, how would you START your day if you were ALL IN on making TODAY a masterpiece? And, again… What wouldn’t you do?

Got it. Fantastic.

I repeat: Today’s the day, Hero.

Let’s move from Theory to Practice to Mastery as we get our AM and PM Bookends optimized and activate our Heroic potential.


P.S. I hope you enjoyed that Areté +1° from my new book Areté: Activate Your Heroic Potential. The book will be shippable on Nov 14th—right before Black Friday… in time to make it the perfect holiday gift?!? 🤷‍♂️ 🤓 🙌

I wanted to let you know that we have some special giveaways if you think you might like to pre-order the book and even more goodies if you think you might want to give the book away this holiday season. Here’s the deal!

Pre-order 1 copy and get a free advance reader copy of the eBook today!

Pre-order 3 copies and get a free advance copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advance hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

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