#1542 Areté +1° #007: 451°

Activation Energy

Hi, this is Brian. Welcome back to another Areté +1°.

A micro-chapter from my new book, Areté: Activate Your Heroic Potential.

This is one of 451 of my all time favorite ideas that I hope help you activate your Heroic potential.

Today's is on…


Have you ever heard of “activation energy?”

It’s a chemistry thing. The dictionary tells us that it’s “the minimum quantity of energy that the reacting species must possess in order to undergo a specified reaction.”

Mundane examples: Water only boils once it reaches its activation energy point of 212° Fahrenheit. 100° certainly won’t do it. 200° won’t do it. Not even 210° or 211° will do it.

Simmering but not boiling.

Want to boil? Then you need to get the heat all the way up to 212°. Then you’ll undergo the “specified reaction” and boil.

Same rules apply with fire.

Carbon and hydrogen atoms are hanging out in paper all day every day. And, of course, oxygen is hanging out in the air all day every day.

But… They won’t combine to set the paper ablaze until a certain threshold is reached. We need 451° of heat to create enough energy to catalyze the magical dance that is fire.

400°? Nothing. 449°? Nothing. 450°? Nope. Nothing. 451°? BAM! Let there be fire.

That’s activation energy.

And that’s why this book has 451° ideas—any one of which might help you go to the next level. In aggregate? If all goes as planned, we’ll activate your Heroic potential.

P.P.S. I hope you enjoyed that Areté +1° from my new book Arete: Activate Your Heroic Potential. The book will be shippable on Nov 14th—right before Black Friday… in time to make it the perfect holiday gift?!? 🤷 🤓 🙌

I wanted to let you know that we have some special giveaways if you think you might like to pre-order the book and even more goodies if you think you might want to give the book away this holiday season. Here’s the deal!

Pre-order 1 copy and get a free advance reader copy of the eBook today!

Pre-order 3 copies and get a free advance copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advance hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

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