So what works? Here’s the secret to Instant Influence: people take action when they hear themselves say *why* they want to. People can tell you all day long that they wish they could do something. But when they tell you why they want to do it, that’s when things start to happen. That’s Instant Influence in a nutshell. Get someone to tell you why he wants to act, and action is almost sure to follow. Michael V. Pantalon, Ph.D.