Image for "Psycho-Cybernetics" philosopher note

Psycho-Cybernetics

A New Technique for Using Your SUBCONSCIOUS POWER

by Maxwell Maltz

|Wilshire Book Company©1967·254 pages

Maxwell Maltz was a plastic surgeon who saw just how important our self-image is to our well being and introduced some Big Ideas on how to tap into the power of our subconscious minds. In this Note, we'll explore the science of guided missiles and see how that ties into our day-to-day lives (hint: goals are *really* important) and the fact that we need to re-hypnotize ourselves if we wanna get our mojo on.


Big Ideas

“Creative striving for a goal that is important to you as a result of your own deep-felt needs, aspirations and talents (and not the symbols which the ‘Joneses’ expect you to display) brings happiness as well as success because you will be functioning as you were meant to function. Man is by nature a goal-striving being. And because man is ‘built that way’ he is not happy unless he is functioning the way he was made to function—as a goal-striver. Thus true success and true happiness not only go together but each enhances the other.”

~ Maxwell Maltz from Psycho-Cybernetics

Psycho-Cybernetics. Funny name. Great book!

Maxwell Maltz was a world-renowned plastic surgeon who discovered that, while some people’s lives changed dramatically after he altered their appearance through plastic surgery, some people’s lives *didn’t*. He deduced that the primary factor that differentiated these groups was their self-image—not what they saw in the mirror but the images they had of themselves in their MINDS. Cool stuff.

He spent the second half of his career merging this self-image psychology with the then-popular science of “cybernetics”—which studies how things like guided missiles or “servo-mechanisms” hit their targets through a clear goal and constant adjustment of their course.

This book is *packed* with Big Ideas. If you’re feelin’ it, I definitely recommend you check it out along with the audio stuff you can find on Amazon.

For now, let’s start by defining Cybernetics and learning what we have in common with a guided missile. :)

Listen

0:00
-0:00
Download MP3
Get the BookListen to the Podcast
Video thumbnail
0:00
-0:00

Cybernetics: Servo-Mechanisms & You

“The word ‘Cybernetics’ comes from a Greek word which means literally, ‘the steersman.’ Servo-mechanisms are so constructed that they automatically ‘steer’ their way to a goal, target, or ‘answer.’ When we conceive of the human brain and nervous system as a form of servo-mechanism, operating with Cybernetic principles, we gain a new insight into the why and wherefore of human behavior. I choose to call this new concept ‘Psycho-Cybernetics’: the principles of Cybernetics as applied to the human brain.”

Cybernetics. It’s Greek for “steersman.” Cool.

Here’s the easiest way to get what “Cybernetics” and what a “servo-mechanism” are all about: Think of how a guided missile works. First: You need to set a target (or “goal”). Then, you launch the missile (take action!). From there, the missile uses its mechanical “senses” (whether that’s radar or sonar or heat or whatever) to stay on target (they call that “positive feedback”). When it’s not on target, it gets “negative feedback” and simply adjusts its course so it’s BACK on track.

REALLY powerful stuff. And a GREAT parallel to how WE operate.

Here’s something else to consider:

The Success Instinct

“A squirrel does not have to be taught how to gather nuts. Nor does it need to learn that it should store them for winter. A squirrel born in the spring has never experienced winter. Yet in the fall of the year it can be observed busily storing nuts to be eaten during the winter months when there will be no food to be gathered. A bird does not need to take lessons in nest-building. Nor does it need to take courses in navigation. Yet birds do navigate thousands of miles, sometimes over open sea. They have no newspapers or TV to give them weather reports, no books written by explorer or pioneer birds to map out for them the warm areas of the earth. Nonetheless the bird ‘knows’ when cold weather is imminent and the exact location of a warm climate even though it may be thousands of miles away.”

Have you watched The March of the Penguins—the French documentary that tracks the march of the emperor penguins to their breeding spot in the Antarctic?

If you’re like me, you were probably shaking your head in AWE at the amazing intelligence that guide those beautiful creatures year after year after year after…

Maltz calls that their “Success Instinct.” It’s that somethin’-somethin’ that KNOWS. And, it’s not just in penguins or squirrels or other animals. It’s in ALL OF US. We have a latent drive within us that KNOWS what’s best for us.

Deepak talks about it in his Seven Spiritual Laws of Success (see Notes). It’s part of his 4th Law: The Law of Least Effort. He says: “Grass doesn’t try to grow, it just grows. Fish don’t try to swim, they just swim. Flowers don’t try to bloom, they bloom. Birds don’t try to fly, they fly. This is their intrinsic nature.”

In his classic As a Man Thinketh (see Notes), James Allen captures this intelligence in his amazing wisdom: “The greatest achievement was at first and for a time a dream. The oak sleeps in the acorn; the bird waits in the egg; and in the highest vision of the soul a waking angel stirs. Dreams are the seedlings of realities.”

And I even named my last business after the Dutch word for “seed” (Zaadz) because I’m so in love with this idea that there’s a force that’s much bigger than us that’s driving us to become what we’re destined to become. (In fact, that James Allen quote was on our stationery. :)

So, the point here is simple: You have a success instinct. Nature has equipped you with an intelligence that is FAR greater than your conscious/rational mind. It’s called your “subconscious mind.” And, that’s why the sub-title to the book is: “A New Technique for Using Your SUBCONSCIOUS POWER.”

OK. Now, let’s look at some of the Big Ideas on how to make all this work!

Imagination—The first key

“A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment.”

Translation: If you have limited thoughts about yourself, you will produce limited results, “For imagination sets the goal ‘picture’ which our automatic mechanism works on. We act, or fail to act, not because of ‘will,’ as is so commonly believed, but because of imagination.”

Abraham-Hicks describe this brilliantly. They like to say that “working hard” without a proper, positive mind set is kinda like going river rafting and paddling UPstream. It’s a lot of work, you don’t get too far and you’re exhausted afterwards! As they say, it’s a LOT easier if you just point yourself downstream by imagining your ideal, feeling into that and taking inspired action as you live as if that which you desire is already yours in a virtual escrow account.

As Maltz says: “Your nervous system cannot tell the difference between an imagined experience and a ‘real’ experience.”

So, his recommendation is simple: Why not imagine yourself successful?!? Maltz advises that you spend 30 minutes every day imagining yourself rockin’ it.

“Imagine how you would feel if you were already the sort of personality you want to be. If you have been shy and timid, see yourself moving among people with ease and poise—and feeling good because of it. If you have been fearful and anxious in certain situations—see yourself acting calmly and deliberately, acting with confidence and courage—and feeling expansive and confident because you are.”

He continues: “This exercise builds new ‘memories’ or stored data into your mid-brain and central nervous system. It builds a new image of self. After practicing it for a time, you will be surprised to find yourself ‘acting differently,’ more or less automatically and spontaneously—‘without trying.’”

So, get on that! Imagine your ideal self facing the challenges you have in your life. Do this consistently and you’ll find your self-image shifting and your actions more and more effortlessly aligning with this higher vision of your self.

Dehypnotize Yourself!

“It is no exaggeration to say that every human being is hypnotized to some extent, either by ideas he has uncritically accepted from others, or ideas he has repeated to himself or convinced himself are true. These negative ideas have exactly the same effect upon our behavior as the negative ideas implanted into the mind of a hypnotized subject by a professional hypnotist.”

Have you ever watched a professional hypnotist at work and seen him get people under his spell and then get ‘em to do some *wacky* stuff? It’s amazing to see.

Maltz shares a bunch of examples—from a championship weight-lifter who was hypnotized and told he was so weak he couldn’t lift a pencil off a table (and then couldn’t!) to a football player who was told his hand was stuck to the table—and, therefore, wasn’t able to lift it! He describes another set of experiments where people were POSITIVELY affected by hypnosis (e.g., simply telling people they were strong increased their strength).

Now, the fascinating thing to remember here is that their ACTUAL strength was not affected. However, the power of our subconscious mind is SO powerful that when we simply BELIEVE something, it works in mysterious ways to make those beliefs reality.

Stunning.

So, Maltz makes the point that we’re ALL hypnotized to some extent or another. We’ve been conditioned by our parents, friends, television, etc. to believe certain things. The question is: Are these beliefs the ones we want running the show?

It’s time to “dehypnotize” ourselves and re-program our minds with the beliefs we WANT running the show. As Maltz so beautifully says: “Within you, whoever you may be, regardless of how big a failure you may think yourself to be, is the ability and the power to do whatever you need to do to be happy and successful. Within you right now is the power to do things you never dreamed possible. This power becomes available to you just as soon as you change your beliefs.”

Rational Thought

“In short, conscious rational thought selects the goal, gathers information, concludes, evaluates, estimates and starts the wheels in motion. It is not, however, responsible for results. We must learn to do our work, act upon the best assumptions possible, and leave results to take care of themselves.

A key aspect of Psycho-Cybernetics is the idea that our subconscious mind is the dominant force in creating our ideal lives.

Maltz makes it clear that our rational/conscious mind is used as the “control knob” of our unconscious machine. Our thinking mind chooses the goals we want to go after and gets the ball rolling. From there, we take action as we release our attachments to the results!

Unfortunately, as Maltz says: “Because modern man does depend almost entirely upon his forebrain he becomes too careful, too anxious, and too fearful of ‘results,’ and the advice of Jesus to ‘take no thought for the morrow,’ or of St. Paul to be ‘careful in nothing,’ is regarded as impractical nonsense.”

“Natural” Behavior & Trusting Yourself

“Skill in any performance, whether it be in sports, in playing the piano, in conversation, or in selling merchandise, consists not in painfully and consciously thinking out each action as it is performed, but in relaxing, and letting the job do itself through you. Creative performance is spontaneous and ‘natural’ as opposed to self-conscious and studied.”

Brilliant. That’s from a chapter called “Letting Your Success Mechanism Work for You.”

It’s almost *exactly* what John Eliot says in his great book Overachievement (see Notes): “To be sure, great performers are well trained, experienced, smart, and in some cases, divinely talented. But the way their brains work during a performance is a lot more like a squirrel’s than like Einstein’s. Like squirrels, the best in every business do what they have learned to do without questioning their abilities—they flat out trust their skills, which is why we call this high-performance state of mind the ‘Trusting Mindset.’ Routine access to the Trusting Mindset is what separates great performers from the rest of the pack.”

Point is simple: There’s a time to “train” (thru visualization, practice, etc.) and there’s a time to perform. When you’re out there performing, turn your conscious brain off and let your subconscious “Success Mechanism” go to work!

Wear the Habit of Happiness

“Our self-image and our habits tend to go together. Change one and you will automatically change the other. The word ‘habit’ originally meant a garment or clothing… Our habits are literally garments worn by our personalities. They are not accidental, or happenstance. We have them because they fit us. They are consistent with our self-image and our entire personality pattern. When we consciously and deliberately develop new and better habits, our self-image tends to outgrow the old habits and grow into the new pattern.”

Habit.

Did you know the word originally meant clothes or garments?

Love the way Maltz describes our habits “fitting” our personalities.

So, how are YOUR clothes, er, habits? You rockin’ the style you wanna be seen in or are you still wearing tattered, mis-fitting hand-me-downs from a less evolved version of you?!?

Know that if you want to change your personality, the fastest way is to change your habits. Time to clean out your closet and go shopping for some new habits!

Shopping spree: What ONE new habit do you need to develop in your life?

Closet cleanse: What ONE old habit needs to go?

What’re Your Goals?!?

“We are engineered as goal-seeking mechanisms. We are built that way. When we have no personal goal which we are interested in and which ‘means something’ to us, we are apt to ‘go around in circles,’ feel ‘lost’ and find life itself ‘aimless,’ and ‘purposeless.’ We are built to conquer environment, solve problems, achieve goals, and we find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve. People who say that life is not worthwhile are really saying that they themselves have no personal goals which are worthwhile. Prescription: Get yourself a goal worth working for.”

Genius.

So, what’s your *major* goal right now?!?

Do you have one? Are you moving toward it?

If not, imagine riding a bike. Only imagine NOT going anywhere. Try sitting on the seat, without letting your feet touch the ground and lemme know how that works out for you.

Bikes were made to MOVE and, as Maltz says: “A bicycle maintains its poise and equilibrium only so long as it is going forward towards something. You have a good bicycle. Your trouble is you are trying to maintain your balance sitting still, with no place to go. It is no wonder you feel shaky.”

Love that. If you’re feeling funky, check in and see if you have a goal that really inspires you. My hunch is, the worse you feel, the less likely you have a compelling goal. Good news is that’s EASY to change. Set a goal that inspires you—could be something as mundane as cleaning your house while listening to great music or an athletic goal like doing a triathlon or a big goal like starting a new biz or relationship. Whatever it is, go for it!

Nobody’s Right All the time

“Realize that it is not required that a man be 100 per cent right at all times. No baseball batter has ever had a 1000 average. If he is right three times out of ten he is considered good. The great Babe Ruth, who holds the record for the most home runs, also holds the record for the most strike-outs. It is in the nature of things that we progress by acting, making mistakes, and correcting course.”

Are you afraid of making mistakes? If so, Tony Robbins, Elbert Hubbard, Thomas Edison and Napoleon Hill would like a word with you.

Robbins (see Notes) says: “Success is the result of good judgment, good judgment is a result of experience, experience is often the result of bad judgment.”

Hubbard says: “The greatest mistake a man can make is to be afraid of making one.”

It took Edison 10,000 “failures” to figure out the light bulb. He said: “I have not failed. I’ve just found 10,000 ways that won’t work.”

Napoleon Hill says in Think and Grow Rich (see Notes): “If the first plan which you adopt does not work successfully, replace it with a new plan; if this new plan fails to work, replace it in turn with still another, and so on, until you find a plan which does work. Right here is the point at which the majority of men meet with failure, because of their lack of persistence in creating new plans to take the place of those which fail.”

In short: Get out there and GO FOR IT. Ready, fire, aim.

As you take action (like riding the bike from above), you naturally discover the course that’ll take you to your desired outcome. If you just sit there though… you’re in trouble!

Feel Successful!

“And if there is one simple secret to the operation of your unconscious creative mechanism, it is this: call up, capture, evoke the feeling of success. When you feel successful and self-confident, you will act successfully. When the feeling is strong, you can literally do no wrong.”

How do we do that?

“Simply define your goal or end result. Picture it to yourself clearly and vividly. Then simply capture the feeling you would experience if the desirable goal were already an accomplished fact. Then you are acting spontaneously and creatively. Then you are using the powers of your subconscious mind. Then your internal machinery is geared for success: To guide you in making the correct muscular motions and adjustments; To supply you with creative ideas, and to do whatever else is necessary in order to make the goal an accomplished fact.”

Yayuh! :)

Hope you enjoyed this quick look at a great book.

About the author

Maxwell Maltz
Author

Maxwell Maltz

American cosmetic surgeon and author of Psycho-Cybernetics