“Heroic is a social training platform that integrates ancient wisdom, modern science, and world-class, scientifically-validated behavioral design tools to help you show up as the best, most Heroic version of yourself.
We’re also a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love.
We’ve served hundreds of thousands of people from every country around the world and over 10,000 people from over 100 countries have joined our Heroic Performance Coach certification and empowerment program.
Our Heroic Coaches are the force multipliers leading our movement and changing lives in their families, businesses, and local communities.
And THAT is why we are so fiercely committed to doing everything we can to serve you and our growing community of Heroic Coaches to help you get Heroically Energized, Heroically Productive, and Heroically Connected WHILE empowering you to empower others to do the same.
In this document, I will give you a quick look at what our 300-day Heroic Performance Coach certification and empowerment program is all about.”
~ Brian Johnson from Heroic Coach
Welcome to the Philosopher’s Note on our Heroic Coach invitation letter.
Although people have told me I need to do a Note on my own book when it comes out (planning to!), this is the first Note I’ve done on my own work. (Hah!)
We figured it would be fun to QUICKLY capture the power of our Heroic Coach program in the context of a Philosopher’s Note. So... Here we are.
You can read the full Heroic Coach letter HERE *and* you can listen to the full MP3 of the Coach invitation letter HERE.
The letter is, essentially, an invitation to join our scientifically-validated 300-day program to learn how to activate your Heroic potential WHILE learning how to empower *others* to do the same so we can change the world together—starting with you and me and all of us—TODAY.
In the letter, I make the VERY important distinction that, whether or not you *think* you are a “coach” ... you are. (We’ll talk about this more in a moment.)
I redefine what it means to be a coach and let you know about the fact that HALF of the 10,000+ people from 100+ countries around the world who have gone through our program join Heroic Coach because they are already professional coaches (or aspiring to become a coach) WHILE THE OTHER HALF of the people aren’t “professional” coaches per se but are passionate about showing up as their best selves and helping others do the same— whether that’s their kids (and grandkids!), colleagues, and/or broader communities.
I also talk about who the program is for and I share a quick overview of what, exactly the 300-day program is all about and WHY it has been so transformative for so many people.
And, I walk through the SCIENTIFIC research we did with Sonja Lyubomirsky (author of The How of Happiness and The Myths of Happiness) and one of her PhD students, that established just how powerfully we help people change their lives—SIGNIFICANTLY increasing not just their levels of energy, productivity and connection but also their sense of purpose, confidence, ability to meet life’s challenges, get better nights of sleep and even reach an ideal weight many hadn’t seen in decades.
Know this: The results of the program were SO PROFOUND that Sonja told me that if she hadn’t done the research herself, she would have thought the data was fake!
But... Before we talk about any of that, let’s start by redefining the ULTIMATE Heroic quest...