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Show Your Work

10 Ways to Share Your Creativity and Get Discovered

by Austin Kleon

|Workman Publishing Company©2014·224 pages

This is Austin Kleon’s second masterful little book on optimizing creativity. The first? Steal Like an Artist. After learning how to get our creativity on, we’re ready to become the artist whose ideas *others* steal. Big Ideas include chain creating, micro sabbaticals, playing till the 9th inning, troll pooper scoopers, and the #1 way to get more followers.


Big Ideas

“When I have the privilege of talking to my readers, the most common questions they ask me are about self-promotion. How do I get my stuff out there? How do I get noticed? How do I find my audience? How did you do it?

I hate talking about self-promotion. Comedian Steve Martin famously dodges these questions with the advice, ‘Be so good they can’t ignore you.’ If you just focus on getting really good, Martin says, people will come to you. I happen to agree: You don’t really find an audience for your work; they find you. But it’s not enough to be good.

In order to be found, you have to be findable. I think there’s an easy way of putting your work out there and making it discoverable while you’re focused on getting really good at what you do…

If Steal Like an Artist was a book about stealing influence from other people, this book is about how to influence others by letting them steal from you.”

~ Austin Kleon from Show Your Work

This is Austin Kleon’s second masterful little book on optimizing creativity.

The first? Steal Like an Artist where he walks us through the “10 Things Nobody Told You About Being Creative.” (See those Notes as well.)

After learning how to get our creativity on, we’re ready to become the artist whose ideas *others* steal. To make that happen, it’s time to Show Our Work!

I read this in one sitting and loved it. It’s fantastic. Quick, inspiring, and to the point. Austin describes himself as “a writer who draws” and each chapter has a bunch of fun doodles to bring the wisdom home. (Get a copy of the book here.)

If you’re an aspiring creative, I’d put it on the must-read list along with Steven Pressfield’s trilogy The War of Art, Do the Work, and Turning Pro. (Plus: Check out the growing collection of Notes on other great books on creativity.)

For now, let’s jump in!

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Creativity is not a talent. It is a way of operating.
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10 ways to share your creativity & get discovered

  1. “YOU DON’T HAVE TO BE A GENIUS.

  2. THINK PROCESS, NOT PRODUCT.

  3. SHARE SOMETHING SMALL EVERY DAY.

  4. OPEN UP YOUR CABINET OF CURIOSITIES.

  5. TELL GOOD STORIES.

  6. TEACH WHAT YOU KNOW.

  7. DON’T TURN INTO HUMAN SPAM.

  8. LEARN TO TAKE A PUNCH.

  9. SELL OUT.

  10. STICK AROUND.”

Those are the 10 ways to share your creativity and get discovered.

They’re also the ten chapters of the book.

Now let’s take a quick look at some of my favorite Big Ideas!

You can’t find your voice if you don’t use it.
Austin Kleon

Read the Obituaries

“It’s for this reason that I read the obituaries every morning. Obituaries are like near-death experiences for cowards. Reading them is a way for me to think about death while also keeping it at arm’s length.

Obituaries are not really about death; they’re about life. ‘The sum of every obituary is how heroic people are, and how noble,’ writes artist Maira Kalman. Reading about people who are dead now and did things with their lives makes me want to get up and do something decent with mine. Thinking about death every morning makes me want to live.

Try it: Start reading the obituaries every morning. Take inspiration from the people who muddled through life before you—they all started out as amateurs, and they got where they were going by making do with what they were given, and having the guts to put themselves out there. Follow their example.”

Have you ever read the obituaries?

I don’t do it daily but it’s certainly an incredible way to be reminded of just how precious and fragile life is.

Thinking about death may not be on the top of your list of things to do but, as Todd Henry says in Die Empty (see Notes), the death rate *is* hovering at 100% so we might as well embrace the fact that our lives will end and decide that NOW is the time to start living.

Here’s how Todd encourages us to make today the day: “Imagine for a moment that you will have a guest accompanying you throughout your day tomorrow. This person’s task will be to follow you around from the moment you wake up until the moment you fall asleep. They will take copious notes about your schedule, how you interact with your family and friends, how you engage in your tasks and projects, and your mind-set through it all. Once the day is over, this person will spend the next few days processing their observations, draw conclusions about your motivations, and compile their notes into a book about you that will stand as the definitive record of your life and work.

How would you act differently tomorrow if you knew that your actions and attitude on that one day were going to be a permanent testament to your life? If you’re like many people to whom I’ve posed this question, you would probably get up a little earlier, pay extra attention to your family and the barista at Starbucks, be fully vested in every meeting, be meticulous in every task, call up an old friend for lunch, reconcile with an alienated colleague, and generally wrap up loose ends.

Next I ask, ‘How does your imagined behavior compare with how you are actually living your life today?’”

Try that. It’s HUGE.

Focus on Days; Specifically TODAY!

“Overnight success is a myth. Dig into almost every overnight success story and you’ll find a decade’s worth of hard work and perseverance. Building a substantial body of work takes a long time—a lifetime, really—but thankfully, you don’t need that time all in one big chunk. So forget about decades, forget about years, and forget about months. Focus on days.”

Two things here.

1. There’s no such thing as an overnight success.

Reminds me of Dave Ramsey’s gem in EntreLeader (see Notes): “If you can find someone who can stay on mission, on task, with focused intensity for an entire decade, I will show you someone who is world-class in their chosen area of endeavor. They are likely a national brand, or will be. In his great book Outliers, Malcolm Gladwell writes that one of the keys to unusual heights of success is spending ten thousand hours of practice at your chosen craft. The Beatles spent countless hours playing at summer festivals before you ever heard of them; Peyton Manning, widely regarded as one of the best quarterbacks to ever play football, has been known for his work ethic since he was a child. I just won my first Marconi Award, which is essentially the Academy Award for radio, and afterward counted up that I have been on the air over ten thousand hours. Remember, you work your tail off for fifteen years and you are suddenly an overnight success.”

2. It’s ALL (!) about putting in one good day after another. Day in and day out. Consistency over intensity.

As per our last Big Idea, TODAYIS THE DAY.

How can you make today a masterpiece?

Here’s to putting in a decade’s worth of diligent, patient, persistent hustle en route to becoming an overnight success. :)

If you work on something a little bit every day, you end up with something that is massive.
Kenneth Goldsmith

Troll poop scooper

“The first step in evaluating feedback is sizing up who it came from. You want feedback from people who care about you and what you do. Be extra wary of feedback from anybody who falls outside that circle.

A troll is a person who isn’t interested in improving your work, only provoking you with hateful, aggressive, or upsetting talk. You will gain nothing by engaging these people. Don’t feed them, and they’ll usually go away…

Do you have a troll problem? Use the BLOCK button on social media sites. Delete nasty comments. My wife is fond of saying, ‘If someone took a dump in your living room, you wouldn’t let it sit there, would you?’ Nasty comments are the same—they should be scooped up and thrown in the trash.”

Hah. That’s awesome.

Feedback from people who care about us and our work = Great.

Feedback from people outside of that circle? Not so much.

Brené Brown gives us some wisdom on this in her great book Daring Greatly (see Notes). She tells us: “Going back to Roosevelt’s ‘Man in the Arena’ speech, I also learned that the people who love me, the people I really depend on, were never the critics who were pointing at me while I stumbled. They weren’t in the bleachers at all. They were with me in the arena. Fighting for me and with me.

Nothing has transformed my life more than realizing that it’s a waste of time to evaluate my worthiness by weighing the reaction of the people in the stands. The people who love me and will be there regardless of the outcome are within arm’s reach. This realization has changed everything.”

She also quotes her friend Scott Stratten, author of UnMarketing, who tells us: “Don’t try to win over the haters; you’re not the jackass whisperer.” <— I laugh every time I even think of that line. :)

Steven Pressfield adds some wisdom on dealing with envy-based criticism in The War of Art (see Notes). He tells us: “The professional learns to recognize envy-driven criticism and to take it for what it is: the supreme compliment. The critic hates most that which he would have done himself if he had the guts.”

And, we’ve gotta remember that, as Seneca tells us, the worse a person is the less he feels it. His/her criticism is really just a reflection of their own pain/frustration with themselves.

Back to you: How can you optimize your relationship to the critics in your life?

P.S. Remember that this works BOTH ways. As Pressfield says: “If you find yourself criticizing other people, you’re probably doing it out of Resistance. When we see others beginning to live their authentic lives, it drives us crazy if we have not lived out our own.

Individuals who are realized in their own lives almost never criticize others. If they speak at all, it is to offer encouragement. Watch yourself. Of all the manifestations of Resistance, most only harm ourselves. Criticism and cruelty harm others as well.”

In order for connection to happen, we have to allow ourselves to be seen—really seen.
Brené Brown

Healthy Chain-smoking creating

“If you look to artists who’ve managed to achieve lifelong careers, you detect the same pattern: They all have been able to persevere, regardless of success or failure. Director Woody Allen has averaged a film a year for more than 40 years because he never takes time off: the day he finishes editing a film is the day he starts writing the script for the next. Bob Pollard, the lead singer and songwriter for Guided by Voices, says he never gets writer’s block because he never stops writing. Author Ernest Hemingway would stop in the middle of a sentence at the end of his day’s work so he knew where to start the next morning…

Add all that together and you get a way of working I call chain-smoking. You avoid stalling out in your career by never losing momentum. Here’s how you do it: Instead of waiting for feedback, and worrying about what’s next, use the end of one project to light up the next one. Just do the work that’s in front of you, and when it’s finished, ask yourself what you missed, what you could’ve done better, or what you couldn’t get to, and jump right into the next project.”

Love that.

Why do so many great creators (from Woody Allen, Hemingway, Stephen King, Scott Adams and countless others) create every.single.day?

Simple: Momentum is our friend.

We need to build it.

And we need to sustain it.

We need to starve the trolls and FEED Mr. Mo.

Let’s use the mojo from one project to light up the next.

Here’s to chain-creating!!

Mini sabbaticals

“The reality is most of us just don’t have the flexibility in our lives to be able to walk away from our work for a full year. Thankfully, we can all take practical sabbaticals—daily, weekly, or monthly breaks where we walk away from our work completely.”

Austin tells us we need to “Go away so we can come back.”

We need to turn our working/creating brain off so we can come back fresh.

We can do that in the form of a macro sabbatical where we actually take a whole year off a la academics who often do that once every 7 years (think: Sabbath!).

And…

For most of us, that’s not going to happen any time soon.

(Laughing as I type that and thinking about how different my life is these days vs. when I took my year-long sabbatical in Bali nearly 7 years ago. :)

So, let’s create micro sabbaticals!!!

Jim Loehr calls it “making waves”—where we deliberately bake in recovery throughout our days.

In A Mind for Numbers (see Notes), Barbara Oakley tells us our mind works in both “focused” + “diffuse” mode and reminds us we need to use BOTH if we want to optimize.

She tells us: “One way to think of the diffuse mode is as a base station when you are mountain climbing. Base stations are essential resting spots in the long journey to difficult mountaintops. You use them to pause, reflect, check your gear, and make sure you’ve got the right route picked out. But you would never confuse resting at a base station with the hard work of getting to the top of the mountain. In other words, just using your diffuse mode doesn’t mean you can lollygag around and expect to get anywhere. As the days and weeks pass, it’s the distributed practice—the back and forth between focused-mode attention and diffuse-mode relaxation—that does the trick.”

#1 diffuse-mode base camp trick?

SLEEP. (Yes, sleep.)

It’s where a TON of magic happens. Other great ways to make waves include heading to the gym, taking naps, a bath or shower, going for a walk or hike, reading, etc.

Your favorite?

How can you make that a bigger part of your days as we bake in micro sabbaticals?!

As every writer knows, if you want to be a writer, you have to be a reader first.
Austin Kleon

Play till the 9th inning

“One time my coworker John Croslin and I came back from our lunch break and our building’s parking lot was completely full. We circled the sweltering lot with a few other cars for what seemed like ages, and just when we were about to give up, a spot opened and John pulled right in. As he shut off the car he said, ‘You gotta play till the ninth inning, man.’ Good advice for both the parking lot and life in general.”

That’s from the 10th and final chapter: “Stick Around.”

There’s NO WAY we’re going to create all the impact we want if we keep on stopping. We need to persist. We need to stop stopping.

Can you see the magic of taking a long-term view and vowing to play all the way through?

Let’s do that.

Be someone worth following

“If you want followers, be someone worth following.”

I. LOVE. That.

Reminds me of Confucius. In The Analects (see Notes), he tells us: “The Master said, He does not mind not being in office; all he minds about is whether he has qualities that entitle him to office. He does not mind failing to get recognition; he is too busy doing the things that entitle him to recognition.”

What can youdo to make yourself more worthy of being followed?

Seriously. What’s the #1 thing you could start doing today?

We can stop asking what others can do for us, and start asking what we can do for others.
Austin Kleon

About the author

Austin Kleon
Author

Austin Kleon

Artist and bestselling author of three illustrated books.