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Creativity on Demand

How to Ignite and Sustain the Fire of Genius

by Michael Gelb

|Sounds True©2012·225 pages

Would you like to ignite and sustain the fire of genius? Well, Michael Gelb's your guy, then. Gelb is one of the world's leading thinkers + teachers on applied genius creativity. He wrote the life-changing book, "How to Think Like Leonardo da Vinci" and is back with more goodness in this gem. Specifically, he teaches us how to cultivate our creative mindset + creative mojo via tapping into universal life force, or qi = good stuff!


Big Ideas

“In Creativity on Demand you’ll learn how to access this infinite field and use it any way you want. For more than forty years I’ve explored how to help others apply this creative power. Then a few years ago I had another epiphany, an “aha” experience in which I realized the simplest, most profound way that we can all connect with the source of unlimited creative possibility. In that moment this book was born.

In the pages that follow you’ll learn that the “fire of genius” is more than just a metaphor. Creative fire is a form of energy that is part of your birthright. But for many, the pilot light has gone out. You’ll learn to ignite it and then how to cultivate it so that it grows more potent every day for the rest of your life.”

~ Michael Gelb from Creativity on Demand

I love Michael Gelb.

His book How to Think Like Leonardo da Vinci literally (!) changed my life. Actually, it did more than that. It not only changed my life, it set the very direction of my life. (Check out my Notes on that book for more… We have a Note on his great book, Brain Power, as well.)

Years ago, Michael was MC-ing a Conscious Capitalism event. I walked up to him at lunch and thanked him for changing my life. We become fast friends and I’ve been blessed to have him and his mentorship and support in my life (he’s also an investor in me/en*theos).

Michael is an incredible embodiment of everything he teaches and his soul-felt laugh is one of my favorite sounds in the world.

Reading his newest book was a joy. I finished it in <24 hours. It’s all about how to, as the sub-title suggests, ignite and sustain the fire of genius. Who doesn’t want *that*?!

It’s packed with Big Ideas and some really cool, creative qigong exercises to harness the creative energy that allows us to rock it. If you’re even remotely interested in either optimizing your creativity or optimizing your connection to that ineffable energy that beats our hearts and keeps the planets in line, I think you’ll love the book.

There are four sections: Mastering Creative Energy (focused on the qigong practices) + Mastering Creative Mindset (gotta get our minds right!!) + Mastering the Creative Process (nuts and bolts of making it happen) + Mastering Creative Energy, Mindset and Process: Moving from Force to Power (tying it all together).

Most of my book is marked up. We’ll focus on my favorite Big Ideas from the Mindset + Process sections.

Let’s jump in!

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What If?

“What if questions are classic keys to unleashing creativity, so let’s begin with a few:

  • What if there is a source of creative energy that is inexhaustible, easily accessible, and free?
  • What if the people we call geniuses, such as Leonardo da Vinci, Hildegard von Bingen, Nikola Tesla, and Marie Curie, had an intuitive understanding of how to connect with this source?
  • What if for thousands of years people have been studying how to access, cultivate, store, and express creative energy?
  • What if this wisdom, shrouded for millennia by esotericism and cultural prejudice, is now readily available?
  • What if this book could teach you to apply that wisdom to raise your baseline of creative energy and insight?
  • What if we combined this practical wisdom on accessing creative energy with an exploration of the most powerful methods for understanding and applying the creative process in your life now?

The answers are: There is. They did. They have been. It was and now it is. It will. And you will discover that you are more creative than you’ve ever imagined!”

There you go.

That’s the book in a nutshell. :)

The Most Important Element in the Practices

Q: What’s the most important element in the practices?

A: Practice is the most important element of practice. In other words, “Just do it.” Filmmaker Woody Allen said, “Eighty percent of success is just showing up.” If you show up and practice every day, you will be transformed. And when you practice, the most important element is your attitude. If you bring a creative mindset and embrace your practice with gratitude, you will multiply the benefits.”

Hah.

I love that.

The most important part of the practices? Practice.

We’ve gotta SHOW UP!

As Michael Beckwith tells us (see Notes on Spiritual Liberation), theory is *rudimentary.* The actual practice and implementation of big ideas? THAT’s the advanced stuff!

George Leonard wrote a whole (brilliant) book on it called Mastery. Check out the Notes and check this out: “We fail to realize that mastery is not about perfection. It’s about a process, a journey. The master is the one who stays on the path day after day, year after year. The master is the one who is willing to try, and fail, and try again, for as long as he or she lives.”

Practice. Practice. Practice.

With a grateful, positive, creative mindset, of course. :)

The Creative Mindset

The creative mindset is my term for the attitudes and orientations that optimize creativity. These include playfulness, a sense of purpose, chutzpah, courage, persistence in the face of uncertainty, an appreciation for beauty and nature, and a deep humility that is the soul of creative confidence.

A mindset, according to The American Heritage Dictionary, is a “habitual or characteristic mental attitude that determines how you will interpret and respond to situations.” Mindset functions all the time, for better or for worse, whether we are conscious of it or not. It serves as a filter for our experience and it has a powerful influence on every aspect of our lives. Psychologists have known for many years that mindsets have a huge influence on our moods, our perceptual abilities, and our general level of happiness. And mindset is probably the most important influence on our creative ability.”

The creative mindset.

As Michael advises: “mindset is probably the most important influence on our creative ability.”

(That’s worth re-reading and taking literally. And then figuring out how to dial it in.)

So, if mindset is the most important influence on our creative ability, how do we optimize it?

That’s exactly the question Michael walks us thru in Part 2. He begins by unpacking Carol Dweck’s Fixed vs. Growth Mindset so let’s go there next.

Fixed vs. Growth Mindset

“Dweck elucidates two major mindsets: the fixed mindset and the growth mindset.

People with a fixed mindset believe that fundamental abilities like creativity, intelligence, or coordination are predetermined and unchangeable. A fixed mindset leads people to defend their status quo, avoid feedback, and fear mistakes. People with a fixed mindset believe that talent alone is the key to success.

Those with a growth mindset, on the other hand, believe that fundamental abilities like creativity, intelligence or coordination can be developed and improved throughout life. Whatever their talent level, they believe that effort, perseverance, and practice are the keys to excellence. Because of their dedication to improvement, they are not afraid of feedback or of making mistakes. People with a growth mindset are more resilient and more committed to lifelong learning.”

Fixed vs. growth mindsets.

I am a (still) recovering fixed mindset junkie. (Like *really* fixed. Laughing.)

Slowly breaking free from the shackles of that limited thinking has been one of the most liberating experience of my life. It’s very much a continual practice but wow.

If you have perfectionistic tendencies and an overly harsh internal dialog, check out the book + my Notes on Carol Dweck’s Mindset (and The Pursuit of Perfect by Tal Ben Shahar) and have fun cultivating a stronger and stronger growth mindset orientation in your life. It’ll be huge.

Michael has a *really* cool way to break it down. Here are some more gems from that section:

Four Steps to Shifting your mindset

“We have a choice about the attitudes we adopt, and these attitudes have a profound influence on our lives. We can choose to shift from a fixed to a growth mindset, which is the first essential key to the creative mindset. The four-step process of changing begins with self-observation.

Step 1: Observe the Voice of Your Fixed Mindset

You may have noticed you have a less than awesome voice in your head that tells you wonderful things like this whenever you experience creative setbacks:

“I’ll never be good at this,” “If I was really good at this, I’d already have achieved x like so and so; therefore I must suck,” “This is hard b/c I suck at this and I will never be great,” etc., etc., etc, etc., etc., etc., etc., etc., etc., etc, etc., etc., etc., etc., etc., etc., etc, etc., etc., etc., etc., etc., etc., etc, etc., etc., etc., etc., etc., etc., etc, etc., etc., etc., etc., etc., etc., etc, etc., etc., etc., etc., etc., etc.

(Maybe it’s just me with all those etc.’s. :)

So, new game: Notice the voice. Neutrally. Just observe it. Wave at it. See it for what it is, the fixed mindset. Thank it for the wonderful contribution then move on to Step 2.

Step 2: Choose How to Interpret a Situation

You’ve heard the voice of the fixed mindset. Observed it calmly. You know it’s just one of an infinite number of interpretations. And, most importantly, you CHOOSE to create a more empowered growth mindset oriented interpretation.

Which leads us to Step 3:

Step 3: Answer the Voice of Your Fixed Mindset w/a Voice of Your Growth Mindset

What would the growth mindset say in response to something wonderfully endearing like: “If I was really good at this, I’d already have achieved x; therefore I must suck”?

Perhaps: “Dude! All great things take time. The best in the world have put in the most effort. Jordan wasn’t born dribbling behind his back or Picasso doodling genius stuff in diapers. They logged their 10,000+ hours. Get back to work and enjoy the process!! You got this!!”

(<— I like that guy! :)

Step 4: Take the Action That Is Based on the Growth Mindset.”

That leads us to the most important step: Taking action that’s based on the growth mindset—cultivating our diligence, patience, and persistence.

Deepening our commitment one baby step at a time, knowing that all great creators had their own doubts and fears and ickness and consciously chose to move forward in the face of them.

Clarify Your purpose

“Once you realize that you are born to be creative and that you can continue to cultivate your creative energy throughout life, the big question becomes: “What do I want to create?”

In order to know what you want to create, it helps to know your purpose. Perhaps you already have a well-defined and inspiring sense of purpose. Most people find, however, that they can benefit by clarifying and energizing their sense of purpose. A clear sense of purpose makes it much easier to deal with adversity and overcome obstacles. Leonardo da Vinci counseled, “Fix your course to a star.” Philosopher Friedrich Nietzsche (1844-1900) advised, “He who has a why in life can bear with almost any how.”

What’s your star, your why? What’s the meaning of your life? It is, of course, to make your life meaningful. How? By knowing your purpose and striving to live in alignment with it.”

So, what’s your purpose? Your why? Your star?

Got a clear sense? Write it down! Make it even clearer.

Not sure what your purpose is? Well, what if you *did* know? Write down what comes to mind and have fun playing with it. Be willing to explore and find the words that really inspire you.

Gelb walks us thru some exercises to help us clarify our purpose and shares a number of cool examples.

Here’s what I came up with: “My purpose is to help people optimize their lives as I study, embody and teach the fundamentals of optimal living—integrating ancient wisdom + modern science + common sense + virtue + mastery + fun.”

I smile as I type that. (A good sign, Michael says. :)

P.S. Michael also has you think about what your motto might be. Nike’s is “Just do it,” of course. IBM’s is “Think.” Apple’s is “Think Different.”

Mine: “Optimize Your Life!!”

Yours?

Creative chutzpah

“In act 3, scene 4, of Shakespeare’s Hamlet, the Prince of Denmark beseeches his mother to “[a]assume a virtue, if you have it not.” This is Shakespeare’s way of saying “fake it until you make it.” The Urban Dictionary explains that that this phrase means “to act like you are something so you can, in fact, become that thing.” Hamlet emphasizes this point by adding, “For use almost can change the stamp of nature.” And, he concludes, “[h]abit can change even one’s natural instincts, and either rein in the devil in us, or kick him out.”

Shakespeare’s advice echoes the idea originated by the Greek philosopher Aristotle (384-322 BCE) that we acquire a particular quality by acting in a particular way. In other words, we become ethical by acting ethically, and brave by acting bravely.

And we become creative by acting creatively.

This is the chutzpah principle of creativity. Chutzpah is a Yiddish word that can be interpreted to mean audacity or nerve in the face of uncertainty. The closest word in the American vernacular is moxie.”

The chutzpah principle of creativity! Gotta love it.

Who do you aspire to be?

How would that version of you show up? How would you stand? Breathe? Walk? Create? Relate?

Well, is now a good time to start acting like that highest version of yourself?

(My vote: YES!!)

Unplug and plug in!

“Contemporary science is beginning to validate the intuitive understanding of these great minds. In a study conducted jointly by researchers from the universities of Utah and Kansas, a group of fifty-six people who spent four to six days on an Outward Bound nature experience, disconnected from all electronics, showed a 50 percent increase on creativity tests. A follow-up study found that spending just three hours in nature led to a 20 percent improvement. As naturalist John Muir reminds us, “Climb the mountains and get their good tidings; nature’s peace will flow into you as sunshine flows into trees. The winds will blow their own freshness into you, and the storms their energy, while cares drop off like autumn leaves.””

Two things here:

  1. Get disconnected from electronics. This is huge. It’s *really* hard to sustain creative thought if our minds are constantly (!) in reactive-mode, being bombarded by everyone else’s thoughts as we plow thru email + Facebook + Twitter + blog posts. UNPLUG!!
  2. Get connected to nature. It’s scientifically proven to boost your mood, creativity and all things good. So get on that. PLUG IN!

Creative Heroism

“Creativity in any area of life requires courage. If it’s creative, it’s a risk. There’s always the possibility of rejection.

We tend to think of heroism as a feat of derring-do—rescuing hostages or pulling someone from a burning building—but the courage to make inner changes, to face anxiety directly, is equally heroic. The process of shifting out of a fixed mindset to embrace a creative one will, for most people, generate significant anxiety. Rescuing the creative self that has been held hostage by the fixed mindset, pulling your dreams out of the quicksand of fear, and committing to a more creative life are acts of courage.

The word courage comes from the Latin root cor, meaning “heart.” Creativity requires heart, the willingness to trust yourself even as you recognize that you could be wrong. It also requires the strength to trust yourself in the face of resistance, which you will surely encounter if your invention, idea, painting, or project is truly creative.”

Courage.

It’s the heartbeat of optimal living. Let’s get it beating strongly!

About the author

Michael Gelb
Author

Michael Gelb

Creativity, Innovation, Leadership