Conquer Digital Addiction

​​Technology is, obviously, awesome. We’ve been using “tech” tools for 2.5 million years since our protohuman ancestors first picked up a stone and used it as a tool. 1.8 million years ago, “we” figured out how to make an acheulean hand axe which was a pretty epic innovation at the time.
​​
​​So, with the advent of smartphones in what’s known as the “Input Age,” I’m not suggesting we should all become tech-smashing Luddites. But… (And this is a big but!), I also don’t think we should underestimate just how much we play the role of addicted users caught up in the mix of a $7 TRILLION attention economics (/mind-hacking!) industry.
​​
​​The solution: Become Optimizites—use technology wisely to become the BEST you rather than mindlessly let your 1 million-year-old prefrontal cortex get hacked all day every day.
​​
​​In the class, we walk through the costs of addiction, then talk about how to conquer it so we can sculpt our ideal lives.

Cal Newport joins us as a guest teacher for this class! He is one of my favorite thinkers. He got his Ph.D. in Computer Science from MIT and is now a Professor at Georgetown. He’s also a bestselling author of a number of books. Given the fact that the fastest way to Optimize your life is to STOP doing things that are sub-optimal AND the fact that (for nearly all of us) our use of technology is the #1 thing that “Needs work!,” it’s SUPER important for us to figure out how to best use all the technology available to us WITHOUT becoming lost in a tsunami of inputs. Enter: Our new philosophy of technology use: Digital Minimalism.

Cal Newport is one of my favorite thinkers. He got his Ph.D. in Computer Science from MIT and is now a Professor at Georgetown. He’s also a bestselling author of a number of books. Given the fact that the fastest way to Optimize your life is to STOP doing things that are sub-optimal AND the fact that (for nearly all of us) our use of technology is the #1 thing that “Needs work!,” it’s SUPER important for us to figure out how to best use all the technology available to us WITHOUT becoming lost in a tsunami of inputs. Enter: Our new philosophy of technology use: Digital Minimalism. Enter: My SUPER strong recommendation of the book and my ALL IN commitment to helping create a movement around the ideas in the book. As you know, I rarely say a book is a must read but this book is as close as it gets. Big Ideas we explore include the fact that your soul is engaged in a lopsided arms race, a definition + overview of digital minimalism, the importance of spending time alone (and the consequences of *not* spending adequate time alone), reclaiming leisure (get active!) and joining the Attention Resistance. Here's to Choosing a Focused Life in a Noisy World!

Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for the book. Adam Alter is an associate professor of marketing at NYU’s Stern School of Business. This is a great book on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” Big Ideas we explore include the fact Steve Jobs didn’t let his own kids use an iPad (why?), why addiction is about more than just personality (and what matters), how to add 11 years back to your life, what happens when your brain gets pickled and the simple question you can ask to Optimize.

Nir Eyal is a former lecturer at Stanford’s Graduate School of Business. His first book was an international bestseller that’s influenced the product development of pretty much all of the leading tech companies on the planet. It was called Hooked: How to Build Habit-Forming Products. We have Nir to thank for helping make the technology we use better. And... As he says, “But there’s also a dark side. As philosopher Paul Virilio wrote, ‘When you invent the ship, you also invent the shipwreck.’ In the case of user-friendly products and services, what makes some products engaging and easy to use can also make them distracting.” After finding HIMSELF hooked to many of the products created by designers inspired by *his* work, Eyal got himself UNHOOKED and, ultimately INDISTRACTABLE. In this great book, he gives us a practical look at *why* we’re so vulnerable to getting hooked in the first place and, most importantly, how to make ourselves Indistractable so we can control our attention and choose our lives.

Wondering what the Internet is doing to our brains? Then I think you’ll love The Shallows. It’s a fascinating, well-researched, brilliant book. Big Ideas we explore include a quick look at the neuroscience of just how “massively plastic” our brains are, the hungry gremlins in your brain, how hyperlinks decrease retention, and young vs. old brains.

Alex Soojung-Kim Pang is a professional futurist. (I think that is officially tied for first for the coolest job title ever. The co-winner? Professional Optimizer, of course. Hah. :) He has a PhD in the history of science and is a former Microsoft Research fellow and visiting scholar at Stanford and Oxford. I found the book fascinating and a great complement to our collection on how to conquer digital addiction. Big Ideas we explore include how to tame that monkey in your mind, email apnea (you breathing?!), the fact that "entanglement" tech is over 1 million years old ("Hi, stone tools!"), the big costs of task switching (and an easy way to feel its effects), the importance of experimenting (w/an experiment you can do today), the Latin wisdom solvitur ambulando ("it is solved by walking") and how to be an Optimizite rather than a Luddite. :)

Ever wonder how your brain works while you’re at work? And, even more importantly, how you can OPTIMIZE how your brain works while you work? If so, this is the book for you. Big Ideas we explore include the importance of prioritizing prioritizing (aka quit blowing your brain up), how to decrease your IQ by 15 points (hah—seriously—here’s how to be 3 times less effective than someone stoned! :0), why your basal ganglia is awesome, and how to rock the seesaw that is your limbic system + prefrontal cortex.

This is a quick-reading, smart, practical guide on how to, as the sub-title suggests, “Kill Email Anxiety, Avoid Distractions, and Get Real Work Done. My kind of book. I *highly* recommend it. Big Ideas we explore include rats + rewards (real vs. random), progress hacks to conquer the progress paradox, saying “YES!!!” en route to saying “No” plus the physics of emails and 21st century superpowers.

David Perlmutter is one of my favorite nutrition-physicians. We have Notes on a bunch of his books including Grain Brain, Brain Maker, and Power Up Your Brain. So, when I heard about the new book that he wrote with his son Austin (who is also an MD), I was excited to read it. It’s called Brain Wash. (It’s kinda like Digital Minimalism written by nutrition-neurologist-physicians. )
As David and Austin say, the book builds on a simple premise: “Our brain’s performance is being gravely manipulated, resulting in behaviors that leave us more lonely, anxious, depressed, distrustful, illness-prone, and overweight than ever before. At the same time, we feel disconnected from ourselves, from others and from the world at large.” Their solution? We need to overhaul our mind’s operating system. How? Via a “brain wash.” They walk us through the factors that lead to what they call “disconnection syndrome” and, of course, how to deal with it.

This is our fourth Note on one of Ryan Holiday’s books. Ryan is one of my absolute favorite writers. One of the testimonials in the front of the book perfectly captures my sentiment. Screenwriter and director Brian Koppelman (Rounders, Ocean’s Thirteen and Billions) puts it this way: “I don’t have many rules in life, but one I never break is: If Ryan Holiday writes a book, I read it as soon as I can get my hands on it.” (btw: Cal Newport’s the first testimonial. He says: “Some authors give advice. Ryan Holiday distills wisdom. This book is a must read.”) Penguin Random House sent me an advance copy of this book. As I knew it would be: It’s fantastic. Of course, the book’s packed with Big Ideas and I’m excited to share some of my favorites so let’s jump straight in!