Live Coaching With Nir Eyal

The Difference Between Traction and Distraction: Intent

Nir Eyal lectured at Stanford’s Graduate School of Business and Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design user behavior. His second book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles’ heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us.​​ Watch as Nir Eyal connects with and supports our community.