Michael here. 👋

Happy Mother’s Day!

Feeling all sorts of gratitude for all of the moms out there. And a special shout out to our team Heroic mothers!

Alexandra, Cathy, Kitty, Kristen, Jane, Asha, Lauren, Tania, Jana, Yuva, Jen, Sonia, Ashley, Andie, Adele, Cathy, Debbie, Taryn, LeBaron, Sari, Sharon, Caroline, Mia, Hasina, Theresa, Sonia, Nancy, Alejandra, Ruth, Monica, Iris, Bev, Kim, Sue, Sherrie, Randi, Sally, Linda, Ashley, Mette, and Katharina.



It’s been another inspiring week!

Let’s get to it!

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1. To Risk It All by Admiral James Stavridis, USN (Ret.)

This week’s new Philosopher’s Note is on To Risk It All by Admiral James Stavridis, USN (Ret.).

Here’s the intro quote to the Note:

“To Risk It All is a historical meditation on the nature of decision-making under stress, an examination of the evolution of the US Navy over the course of its 250-year voyage, and a resource for any reader who must make hard decisions in his or her work and life. It is also a chance for you to come to know nine extraordinary sailors, each of whom was placed in the crucible of decision. …

These nine sailors made the hard decisions that shaped their own lives and careers, resulted in a wide range of operational outcomes, and shifted the way our Navy looks at itself. They also provide a vivid tapestry of skills and instincts that comprise the essence of decision-making. All of us will face hard choices in the voyage of our lives—some in important and public ways, others in the quiet hours around the kitchen table. Business, finance, medicine, education, public policy, and a thousand other fields of endeavor all require the ability to decide quickly and well. I hope and believe that by spending some time with these nine sailors, your ability to make the hard choices in the crucible of life—whatever the circumstances—will improve.

Let’s get underway.”

— Admiral James Stavridis from To Risk It All

(Get instant access to this new Philosopher’s Note (and 600+ others and a TON of other goodness!) with Heroic Premium. Your first 30 days are free!)

2. Activation Weekend: NEXT WEEKEND!!

Heroic Activation Weekend is only 5 DAYS away!!! And there are still a few tickets left!

Check out Lori’s post on how they’re getting a kickstart in Spokane and this 3-minute video capturing what it’s like to be surrounded by hundreds of your Heroic friends.

Get all the details on what’s in store for you in Austin, TX from May 17-19th, and grab your ticket here!

We can’t wait to see you!!!

3. Areté: Activate Your Heroic Potential

Another huge THANK YOU to everyone who has supported Areté and helped us reach the 50,000+ copies sold milestone.

We now also have over 1,200 reviews on Goodreads and 600+ reviews on Amazon! Let’s get to 1,000 ⭐️⭐️⭐️⭐️⭐️!!! If you read and loved Areté, but haven’t taken a minute to leave a review, please do that here!

And… if you haven’t grabbed a copy yet…

Amazon is currently running a sale on the hardcover edition of Areté for only $19.99 — 33% off of the list price of $29.99!

4. “It’s the best…”

Why work with a Heroic Performance Coach? “It’s the best investment of your time to focus on you and how you can work towards becoming your best self and reach your highest potential!”

Here’s Mark’s story:

“I’m even more committed to doing what I say I am going to do. The Heroic one on one coaching experience has been where the ‘boot(s) meet the ground‘ on my step by step journey to becoming the best version of myself. My coach has been a ‘navigator‘ that has been as essential and sustaining as the shelter, water, food, and other gear I pack along for the adventure ahead.”

Ready to move from THEORY to PRACTICE to MASTERY?

Apply to work with a Heroic Performance Coach here, today!

5. Heroic community highlights

Check out a few of the highlighted posts from the week, including Chris celebrating his wife’s goal to be the first person to run across the US with Multiple Sclerosis, Haldor’s fighting through the pain and showing up for Ronald McDonald House, and Jillian’s celebration of how Areté & the Heroic Coach Program have changed her perspective.

Chris speaks for all of us when he says:

“I am energized by hearing stories of others on their heroic journeys.”


Thanks for sharing yours and Betsy’s story, Chris!

See you on Heroic social!

+1. Wisdom from the week:

“Fear is not the enemy. Waiting to stop feeling afraid is.”

— Marie Forleo

Social shareable quote in light mode or dark mode.

And this week’s Heroic +1s:


Have questions or suggestions about Heroic, or ANYTHING we can help with?

Join us next Wednesday at 1:00pm EST / 10:00am PST for Office Hours. Or reach out to our top-rated Heroic Service team by replying to this note or sending an email to support@heroic.us.


With Wisdom + Discipline + Love + Courage + Gratitude + Hope + Curiosity + Zest.

Heroes Unite!

Let’s do this.

Day 1.

-Michael and Team Heroic

P.S. As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, discipline, courage, and love.

We’re blessed to have the support of 3,000 investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at Wefunder.com/Heroic.


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.