Note: We're Here to Help!

Our team is here to help you with ANYTHING and EVERYTHING related to the transition.

Whether that means…

  • Personally showing you around the new app
  • Helping you understand and find the Heroic membership level that’s perfect for you
  • Walking you through setting up your Heroic practice protocol
  • Directing you to a specific piece of content
  • Troubleshooting a technical challenge
  • Or helping you get a scholarship to any of our programs…

Just send us a note at and we’ll take care of you. 🙌

Note: If you were previously a Free Optimize Member, your membership has automatically been converted to a free Heroic Membership (which includes that day’s +1, that week’s PN, and more!). Learn more about our different membership levels here, or check out the Frequently Asked Questions below, along with our Help Center here.

We appreciate you giving us the opportunity to serve you!

We're ALL IN on Two Things:

#1 = Individual: Serving YOU as powerfully and profoundly as we possibly can… by helping you move from Theory to Practice to Mastery so you can flourish in your Energy, Work, and Love. TODAY!

#2 = Collective: Helping to create a world in which 51% of humanity is flourishing by the year 2051.

As you’ve heard potentially hundreds (if not thousands) of times by now…

Let’s change the world.

One person at a time.


Starting with you and me and us.




Individual Transformation: Be the Change

To better support with transformation on the individual level (#1), we’re focusing all of our energy, resources, and assets into a SINGLE, integrated, HEROIC platform that has EVERYTHING you need to move from Theory to Practice to Mastery, Together, TODAY!

Since acquiring Optimize (with the support of 2,500 investors from around the world and our history-making 2021 $5M Reg CF crowdfunding), we’ve been working hard to integrate the Optimize wisdom, community, and technology (that Brian created over two+ decades!) into our new, research-proven, personal-development platform that we built in partnership with Metalab (one of the world’s best product design firms who helped create Slack, Tinder, UberEats, etc.).

Today, that integration is fully complete! We’re proud to have gotten high praise at the power of this new Heroic platform, including the above comment from John Mackey, the Co-Founder and former CEO of Whole Foods Market.


In addition to integrating all of our existing awesomeness, we've also just introduced a few brand new resources to help you go from Theory to Practice to Mastery.

Most notably, since February 1st, Brian has been hosting a new type of live session EVERY. SINGLE. DAY (!!!) called Mastery Live @ 1:01pm CT.

And on top of that, he has also kicked off a new weekly series called Heroic Chats with Masters.

Both of those new resources are available as part of our new Mastery membership.

Which brings us to our other ALL IN goal…

Collective Transformation: Change the world. 51 | 2051

To better support transformation on the collective level (#2), we’re introducing a completely new membership structure that we believe will make it as simple and easy as possible for new Heroes to “answer the call” and join our community in the way that best serves them.

Our intention was to create world-class, insanely great offerings at every level: free + Premium + Mastery + Coach.

If you’re not already a Heroic Member, go HERE to sign up for our Free, Premium, Mastery, or Coach level membership options.

And if you still have a few questions…

Is There an Overview of All the New, Fully Integrated Plans?

Head to

Where Can I Learn More About Heroic Mastery?

Head to

Can I Still Become a Lifetime Heroic Premium Member?


Just use the code GYE101 here to get Lifetime Heroic Premium for $350/

Note: Lifetime Heroic Premium members also get a 20% off discount on Heroic Mastery.

I'm a Lifetime Heroic Coach. Do I Get Mastery?

If you want it!

Heroic Mastery is new and different from what you signed up for— with the brand new Live @ 1:01pm CT with Brian EVERY (!) SINGLE (!) DAY (!) (🤯) and the new weekly Heroic Chats with Masters.


As a Lifetime Heroic Coach, we consider you to be THE force-multipliers and most powerful agents of change to help us create a world in which 51% of humanity is flourishing by the year 2051.

So we're hooking up all Lifetime Coaches who want to join Mastery with a 50% off discount. Forever.

To apply the discount, check your email inbox for the special code we sent you.

Note: We're also giving all Lifetime Coaches five (5) Heroic Premium memberships to share with your family/friends/clients/teams/etc.

I Was in a Previous Coach Class. Do I get Mastery?

Not as part of any previously purchased products, no. (But we still love and appreciate you! 🤗)

All non-Lifetime Coaches from Classes I - XIII can get access to Mastery by signing up for a monthly or annual Mastery membership here, or (if you want all of the additional Coach awesomeness as well) by signing up for our new Coach membership that's launching with Class XIV here.

If you're also a Lifetime Heroic Premium member, make sure you apply the code we sent you during checkout!

I Can't Afford a Membership. Are there Any Options for Me?

If you live in a country where the currency conversions make that nearly (or actually) impossible to afford, let us know here. And, if you are currently experiencing financial hardships that make that nearly (or actually) impossible to afford, let us know here as well.

Note1: We’ve given away way over $1 Million worth of scholarships over the years and we’re here to help if you need it as we never want money to get in the way.

And… We stopped being so upfront about that in part because some people were taking advantage of it. Laughing but Brian used to read every scholarship note we received and the “I just bought a new iPhone and can’t afford it!” And/or “I just paid $5K for another coaching program and…” aren’t great reasons to ask for support. Love you. 🤗

So please don’t hesitate to let us know if you are truly in need as we’re here to help. Otherwise, if you don’t think our memberships will the absolute best $ you invest in yourself, we understand and love you still. 😂 🤗

And to be clear: We absolutely, unequivocally GUARANTEE (!!) that these will be THE best investments you make in yourself. If we fall short of that standard, we apologize in advance and we will immediately take care of you as per our refund policy. 🙏