From November 10th-12th, we're hosting an epic live event in Austin to celebrate the launch of Areté and the momentum that's building in our Heroic movement.

The event is called Activate Your Heroic Potential, and it's going to be jam-packed with transformational, experiential awesomeness, PLUS training on how Coaches can lead their own local workshops using Heroic + Areté + the brand new Areté workbook!

And... it's all going to be recorded and edited into a world-class, tight, 3-5 hour video series that’s a combination of awesome experience/event/workshop AND workshop training video.

The digital experience will be $300. And...

Until November 10th, you can get it for FREE!!!

Just follow these three steps.

  1. Pre-order at least one copy of Areté. (See the list of available retailers here.)
  2. Add Areté to your “Want to read” (or currently reading / read) shelf, on Goodreads, plus give it 3-5-10 category tags / additional shelves. (See step-by-step instructions here.)
  3. Share the new Ultimate Heroic Personal Growth Bundle giveaway through at least one channel: Email, SMS, social post, etc. (Enter the giveaway here then hit the “share” option and do your thing!)

Note: New members will also get a free year of Heroic premium! 🎉(Or one to give to a friend if you are already a member!)

(+1) Let us know here once you’ve completed all three steps, and we’ll send you a copy of the recording once it’s done.

P.S. Want to know WHY this initiative is so important for our Heroic Movement? Check out Brian's "Update + the Areté WORKBOOK + a couple videos (Want to see me cry?)" message here.

And watch this little video he filmed for the team at Goodreads, including how he got emotional when he told them WHY it would mean so much for Areté to be nominated for a Goodreads Choice Award.

Part 1: Add Areté to your Goodreads "Want to read" list

1. Tap the green “Want to read” button on Areté's Goodreads page. (Which may say "Currently reading" or "Read" depending on your previous interactions with Goodreads)

2. If prompted, log in or create your Goodreads account with Amazon/Apple/email.

Part 2: Add category tags to Areté / add it to additional shelves

1. Click "Want to read" again. (Which may say "Currently reading" or "Read" depending on your previous interactions with Goodreads)

2. Click "Continue to tags"

3. Add a 3-5-10+ tags (e.g. personal-growth, leadership, business, self-help, inspirational, productivity, 5-star, motivational, favorites, non-fiction, stoicism, positive-psychology, etc.)

Note: "tags" and "shelves" are the same on Goodreads, so if you add it to different shelves, that also works!

4. Click "Done."

Boom. Done! ✅

Now you're ready to complete the final step in unlocking the upcoming digital Heroic Workshop recording ($300 value) for free!

P.S. Need a little extra support on the Goodreads actions above? Check out this walkthrough video recorded by Michael!

To celebrate the release of Areté: Activate Your Heroic Potential, we’re hosting a giveaway for what we think is an AWESOME bundle.

It includes:

  • 1x ARETÉ VIP BOX: Packed with goodies, including a hardcover copy of Areté, advance copies of the e-book and audiobook, a limited edition Areté virtue medallion, Areté + Heroic t-shirts, and more. (Value: $101)
  • 1x OURA RING: Advanced sleep and fitness tracking in a lightweight package. (Value: $360)
  • 1x 1:1 COACHING SESSION WITH BRIAN JOHNSON: Get personal coaching from the Founder + CEO of Heroic and the author of Areté: Activate Your Heroic Potential. (Value: $1,000)
  • 1x LIFETIME HEROIC COACH: Lifetime access to our scientifically-validated Heroic performance coach certification and empowerment program. (Value: $2,000)
  • 1x ICE BARREL 400: Effective, ultra-durable cold therapy tool with a larger upright design for full-body submersion. (Value: $1,440)
  • 1x CONCEPT 2 ROWERG MODEL D: The same machine used by Olympic- and elite-level athletes, and anybody looking to exercise every major muscle group. (Value: $1,200)
  • 1x HIGHERDOSE INFRARED PEMF GO MAT: Hit the mat to accelerate recovery, support deep sleep, ease sore muscles, increase energy, and boost mood. (Value: $739)
  • 1x GORUCK RUCKER 4.0 20L RUCKSACK: Purpose built for rucking with reinforced construction, extra padded straps and multiple handles to make it a versatile training tool. (Value: $306)
  • 10x LIFETIME HEROIC MEMBERSHIPS: Hook your friends and family up with what John Mackey, the founder + former CEO of Whole Foods, calls "the best personal development platform in the world." (Value: $4,990)
  • TOTAL VALUE: Over $12,000

Enter the contest here and then share it with your friends/ communities/ followers via email/ sms/ social, or however else you're inspired to share it!

NOTE: The Ultimate Heroic Giveaway is valid for US, Canada, UK, Ireland, France, Germany, Australia, and New Zealand. If you're outside of those countries, you can enter and share the alternate international giveaway here!