Join us for three days of in-person Heroic connection, plus be the first to experience the official ACTIVATE YOUR HEROIC POTENTIAL workshop.

We promise you will leave this event feeling Heroically Energized, Heroically Productive, and Heroically Connected

Whether you’re brand new to Heroic or a long-time student looking to go from theory to practice to mastery together, we’re committed to making sure you get a (goosebumps) TON out of our time together.

Past Heroic event attendees had this to say:

"A very worthwhile, impactful, out-of-your-comfort-zone experience."

"It was electric to be around so many motivated, positive human beings who are dedicated to becoming the best version of themselves so that they can contribute to the world in powerful ways."

"This is the vaccine and booster and playbook for life!"

"EPIC weekend! It felt like meeting my long-lost family and tribe!"

"Heroic is the community you've always dreamt of but never knew existed."

"No one is a stranger. No one is on the outside. Everyone is the most captivating person in the room."

"A Confidence Building, Community Connecting, Soul Filling Adventure for People Looking to be the BEST version of themselves!"

"Elating, inspiring, and a fantastic kick in the b#*t to keep doing the work, day in and day out."

“The best time for this book was Yesterday. The next best is Now."


"I can confidently say that this book will change millions of lives. The word Bestseller would not do justice to this book.”


“Let’s get this book to #1 for the next decade!”

“If I could only own one book, I have a feeling this would be it.”


“This book will be a classic handbook such as 7 Habits and How To Win Friends. Timeless principles.”


“This will be the best book in modern history for personal development. Period."

Brian Johnson is the Founder & CEO of Heroic Public Benefit Corporation. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he’s raised $25M+, made crowdfunding history, and built and sold two social platforms. As a Philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.

Heroic is a social training platform that integrates ancient wisdom, modern science, and world-class, scientifically-proven behavioral design tools to help you show up as the best, most Heroic version of yourself.

We’re also a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love.

We’ve served hundreds of thousands of people from every country around the world and over 10,000 people from over 100 countries have joined our Heroic Performance Coach certification and empowerment program. These Heroic Coaches are our force multipliers leading our movement.

It’s time to move from theory to practice to mastery as we activate our Soul Force together and give the world all we’ve got.

Day 1. All in. Let’s go, Hero!