Hi, Hero!

This is Brian. 👋

I’m the Founder and Philosopher + CEO of Heroic.

It’s not possible for me to be any more excited to welcome you to our community.

I really hope you enjoy the wisdom that brought you here, and that you find AT LEAST ONE idea that can change your life. 🙏


To be clear…

I mean that literally.

I want to help you fundamentally and permanently change your life so you can show up as your best, most Heroic self all day every day—whether that means going to the next-next-next level as a coach or executive or athlete or military officer or professional mom…


… if that means deciding not to end your life because you’re in the depths of despair and can’t see how you can make it through another day.
(btw. If you or a loved one are in that situation, I know what it’s like and I also know how to help. Here’s Conquering Depression 101–a class I created that I hope helps you and/or your loved ones. 🙏)


Over the last twenty years, we’ve been blessed to serve hundreds of thousands of people from every country in the world.

I’ve been even more blessed to read thousands (!) of notes from people from ALL walks of life who, for whatever reason, have found (goosebumps) exactly the wisdom they needed from my work right when they needed it.


So you know…

The ONE person I am MOST fiercely committed to serving is…



I’m excited to give you a quick overview of all the different ways we can help you more and more consistently show up as the best version of yourself.
I’ll also give you a brief overview of how I’ve integrated ancient wisdom and modern science to help people tap into their infinite potential so YOU can do the same.


I’m also excited to do that for you EVERY. SINGLE. DAY.

Which is why, at 1:01 a.m. CT, you will get your first Daily Heroic email—featuring some inspiring content I think (and hope!) you’ll love, including a Heroic +1 that’s a bite-size hit of wisdom to help you show up as your best self.

I’ve created nearly 1,500 of those Heroic +1s and we send a new one out to nearly 150,000 people EVERY DAY—helping them aggregate and compound tiny little distinctions into huge, enduring gains.

Check out some blurbs (below) from some of my friends who happen to be thought leaders who start their day with the Daily Heroic.

Note: If you are reading this and you haven’t yet signed up for the Daily Heroic, you can do that here!
That’s also why (with my Wife’s approval—very important blessing to have!) I show up at 1:01pm Central Time EVERY (!) SINGLE (!!) DAY (!!!), to do Live Coaching with our community.


To help YOU show up as YOUR best self EVERY (!) SINGLE (!!) DAY (!!!).

Currently, everyone in the community can join those sessions live each day. Just hit the link in the Daily Heroic or the daily notification in the Heroic app.
(Download the app for iOS and Android here: https://heroic.us/app-download.)

Our Heroic Coaches also get access to the entire (searchable!) recorded library of previous Live Coaching sessions, along with the opportunity to “raise their hand” and actually get Coaching from me.

You can learn more about our Heroic Coach program here: heroic.us/coach

Now…There’s so much I want to share with you that, frankly, it’s tough for me to decide where to begin! 🤓😂


Although I know we’re just getting to know one another and I don’t want to rush the process of creating what I hope will be a great, long-term relationship (🙏) I do want to tell you a little bit more about some of the ways we can help you show up as your best self!

Plus invite you to take the next step to become a Heroic Premium member if you feel so inspired!

So… 😉

Here’s the somewhat short story and the invitation…

I’ve created Optimal Living 101 Master Classes on basically every area of your life that you may want to optimize.

(Over FIFTY of them!)

Feeling a little burned out and want to take your energy to the next level?

Learn how with Energy 101, Nutrition 101, Movement 101 and Sleep 101.

(And, if you’ve been struggling with getting to your ideal weight, check out Optimal Weight 101 while you’re at it!)

Want to live a more purposeful life?

Learn how in our two-part Purpose 101 and Purpose 102 classes featuring 25 of my all-time favorite journaling exercises to get clarity on who you are and what you’re here to do.

(Then check out Goals 101 and Abundance 101 to make those dreams a reality!)

Want to take your productivity to the next level?

We’ve got you covered with Productivity 101.

Is perfectionism and/or procrastination keeping you from living your best life?

Learn how to overcome it with Conquering Procrastination 101 AND Conquering Perfectionism 101.

Dealing with Anxiety or Depression?

Check out Conquering Anxiety 101 and Conquering Depression 101.

(And, if you or a loved one is dealing with a cancer diagnosis, you may find Conquering Cancer 101 and 102 especially empowering during those tough times. 🙏)

Want to go to the next level with your leadership or mental toughness or creativity or learning or public speaking or meditation or …

Yep. We’ve got you covered there, too. Check our Leadership 101, Confidence 101, Creativity 101, Learning 101, Public Speaking 101, Meditation 101 and…

(Yes. That’s a LOT of practical wisdom that we’ve been told can be life changing. I’ll spare you the thousands of notes we’ve received but will share a few below…)


If you enjoy getting “more wisdom in less time” I think you’ll also enjoy the SIX HUNDRED Philosopher’s Notes like that we have!

I’ve created Notes on pretty much every great self-development book out there…

From the ancient wisdom classics to the modern classics, we’ve got you covered.

My personal favorites include our collection of Notes on Stoicism—which is my preferred flavor of ancient wisdom.

We have Notes on DOZENS of the best books on Stoicism.

We cover all the old-school Stoic classics you’d expect like Marcus Aurelius’s Meditations, Epictetus’s Discourses and Enchiridion, and Seneca’s Letters from a Stoic and On the Shortness of Life.

And, we cover all the modern Stoic classics you’d also expect like Ryan Holiday’s The Obstacle Is the Way, The Daily Stoic and Courage Is Calling plus Donald Robertson’s How to Think Like a Roman Emperor, William B. Irvine’s The Stoic Challenge, and Ward Farnsworth’s The Practicing Stoic.

My OTHER favorite collection features the SCIENCE of how to show up as our best selves.

We have Notes on DOZENS of the best books in positive psychology as well.

My favorites include our Notes on Carol Dweck’s Mindset and Self-theories (in addition to changing my life personally and forming the core of my philosophy, these two books have also been my top books for parenting!), Angela Duckworth’s Grit (the science here is powerful!), Martin Seligman’s Learned Optimism, Authentic Happiness, and Flourish, and a TON of other books on the science of how to create everything from great relationships to how to create greatness.

And, of course, we feature HUNDREDS of other great books by modern writers like Stephen Covey (The 7 Habits of Highly Effective People), David Brooks (The Road to Character and The Second Mountain), Cal Newport (Deep Work, Digital Minimalism, So Good They Can’t Ignore You, etc.), James Clear (Atomic Habits), Steven Pressfield (The War of Art and five other books!) and, well, HUNDREDS of other authors.

“More Wisdom in Less Time” is the tagline for our Philosopher’s Notes—absorb the best Big Ideas from the best self-development books in minutes!
Combine some ancient Stoicism with some modern science and some practical tools and…👨‍🍳😘!


Although we have a ton of other stuff that comes with our Heroic Premium membership—including the behavior design tools that we created in partnership with MetaLab (the world-class product design firm who also helped create Slack, Tinder, and Uber Eats) that research shows can help you be 40% more energized, 20% more productive, and 15% more connected in just one month—I’ll save those details for another time and get to the invitation-offer.

Normally, you can get access to all that Heroic goodness for $14.99/month or $99.99/year.

Today (and over the next ten days as you get to know more about us!), you can get everything we offer in our Premium membership with a special “Welcome to the Heroic family!” offer.

Why are we doing that?


I’ll tell you why!

Although we’ve been told that the $99.99 is ALREADY the best investment our members have EVER made in themselves, a) I know we’re just going to know one another and b) I love to astonish and c) everyone loves a sweet deal! 😂


d) Longer chat but we want to change the world.

I’m so all in on doing everything in my power to help create a world in which 51% of humanity is flourishing by the year 2051, that I TATTOOED MY BODY with that goal.

(Photo montage below! 😂)

(Btw1: Fun fact: Did you know that science says you’re 42% more likely to achieve your goals if you write them down? Yep. Some people write their goals on a post-it they put up on their bathroom mirror. I wrote mine somewhere I’ll never miss it. 😉)

(Btw2: That stat is from Marie Forleo’s Everything Is Figureoutable. 👈 Great book! Here are the Notes!)


The faster that we can recoup the investments that we’re making in reaching people (via our ads, ambassadors, and other channels) by encouraging you to take the next step on your Heroic journey, the faster we can REINVEST that money to invite MORE people to join our Heroic movement and the faster we can accelerate our impact.


That’s why we’re offering the special “Welcome” discount.

If you’d like to join us, we’d be honored.

You can sign up in seconds and get instant access to everything in Heroic Premium here.


If that’s moving a little too quickly for you (hah) and it’s not quite a fit, then we totally get it and appreciate you considering and hope you love all the free stuff!!!

And, if you’re excited about our Premium Membership but unable to afford it, we also have a Heroic Scholarship program that you can apply for here. Because money should never get in the way of you expressing the best, most Heroic version of yourself and giving the world all you’ve got.


That’s all I’ve got.

I hope you and your families are doing great.

It’s Day 1.

Let’s go!



P.S. Here are those blurbs I promised.

My long-time Coach is a guy named Phil Stutz. He’s featured in a Netflix documentary (called Stutz) by another one of his clients, Jonah Hill. He wrote a couple bestselling books called The Tools and Coming Alive.

Phil starts every day with a Heroic +1. He says: “I use Heroic every morning. I'm addicted.”

Tal Ben-Shahar taught one of the largest classes in Harvard’s history. He’s one of the world’s leading authorities on the science of happiness (and wrote great books like Happier, The Pursuit of Perfect, and Choose the Life You Want).

He says: “Every day, without exception, Heroic fuels me emotionally, intellectually and spiritually!"

Then there’s my friend Mark Divine. Mark is a former Navy SEAL commander who literally wrote the book on mental toughness calledUnbeatable Mind.

He says: “Heroic is part of my morning routine to charge me up for the day's battles. If you’re serious about leading heroically, I recommend you use it too... Hooyah!”

btw. Phil and Tal and Mark are also all Heroic investors. You can be one, too, if you’d like.

We made crowdfunding history in 2020 and you can learn more about our mission and movement at Wefunder.com/Heroic.


At the risk of being immodest, my friend and mentor John Mackey (the Co-Founder and former CEO of Whole Foods) says that…
“Heroic is the best self-development platform in the world.”

He’s been a fan of and student of my work for nearly fifteen years.

Some other thought leaders you may know who you’d be joining if you upgrade to Heroic Premium include Ben Greenfield and Marci Shimoff.

Here’s what they say:

“My go-to source for taking a time-efficient deep dive into the world’s best books on health, wealth, neuroscience, fitness, business, nutrition, lifestyle, and philosophy.”~ Ben Greenfield, Author of the NYT bestseller Beyond Training, voted America’s Top Personal Trainer

“The powerful information Brian packs into each Philosopher’s Note is amazing. He distills the best of the best.”Marci Shimoff, #1 NYT bestselling author of Happy for No Reason and Chicken Soup for the Soul

P.P.S. As promised, here’s the tattoo photo gallery. 🤓

P.P.P.S. I’m not the only one with Heroic tattoos! Check out a few of the ways other members of our Heroic community have demonstrated their commitment to supporting our Mission to change the world!