Heroes!

Michael here. 👋

Happy Sunday.

And oh. my. GOODNESS!

Continuing on last week’s theme…

(Remember Costas’s message: “Experiencing all of you for this week, it gives me hope that the world CAN be a better place… The world needs hope. The world needs more of this.” 💪)

Today, we’re getting an extra dose of the extraordinary stories of impact and transformation coming in from around the world.

This community is such an awe-inspiring mix of members, Coaches, Workshop Instructors, Investors, and fans.

Feeling your commitment to being the change and changing the world makes us even more committed to helping you move from Theory to Practice to Mastery to activate your Heroic potential so that we can change the world, together.

On that note…

Be on the lookout for some exciting updates over the next few weeks!

Things like:

A transformative international adventure exploring the roots of Ancient Wisdom in the Heroic Rome Experience, 2025. (🇮🇹👑)

A brand new, 101-day Heroic Foundations program to help you forge personal excellence in your energy, work, and love, building a deep foundation for 2025 and beyond. 🔥

And…

For the first time ever, a series of Heroic Holiday Specials. 🎉

Heroes have strength for two, and expressing the best version of yourself is more powerful, effective, and fun (!) when you do it with friends, so…

During this holiday season, when you join Heroic Coach, Heroic Foundations, or our next Heroic Activation event (Austin in May), you’ll get to BRING A FRIEND at no extra cost! 👥🙌

More on all of that very soon.

For now, let’s get to this week’s goodness!

Note: Forwarded this email? Sign up for updates and a zero-cost Heroic membership here.

1. Outlive by Peter Attia, MD

This week’s new Philosopher’s Note is on Outlive by Peter Attia, MD.

“Why does the world need another book about longevity? I’ve asked myself that question often over the last few years… This is how I see my role: I am not a laboratory scientist or clinical researcher but more of a translator, helping you understand and apply these insights. … My approach to longevity is firmly rooted in science, but there is also a good deal of art in figuring out how and when to apply our knowledge to you, the patient, with your specific genes, your history and habits, and your goals.

I believe that we already know more than enough to bend the curve. That is why this book is called Outlive. I mean it in both senses of the word: live longer and better. …

My goal is to create an actionable operating manual for the practice of longevity. A guide that will help you Outlive. I hope to convince you that with enough time and effort, you can potentially extend your lifespan by a decade and your health span possibly by two, meaning you might hope to function like someone twenty years younger than you.

But my intent is not to tell you exactly what to do; it’s to help you learn how to think about doing these things. … More broadly, longevity demands a paradigm-shifting approach to medicine, one that directs our efforts toward preventing chronic diseases and improving our health span—and doing it now rather than waiting until disease has taken hold or until our cognitive and physical function has already declined. It’s not ‘preventive’ medicine; it’s proactive medicine, and I believe it has the potential to not only change the lives of individuals but also to relieve vast amounts of suffering in our society as a whole. This change is not coming from the medical establishment, either; it will happen only if and when patients and physicians demand it.”

— Peter Attia, MD from Outlive

Read or listen to the full Note here!

P.S. This new Philosopher’s Note + 700 others + a TON of other wisdom and tools to support your growth are all part of Heroic Premium.

2. Empowering the Next Generation of Heroes

Special shoutouts to Jason Viyar and Chris Hunsicker for their incredible work empowering the next generation of heroes.

First, we’ve got Heroic Benedictine Program Implementor Jason Viyar (Heroic Coach, 2019 & Heroic Workshop Instructor, 2024) who shared this about rolling out Heroic with 350+ high school students:

“Completing this series of four Heroic workshops for 350+ students has been absolutely life-changing for everyone involved.

From baking hero bars to setting wildly important goals, the energy was pure Soul Force at #benedictinehs!

But my favorite moment?

A senior stood up and shared his biggest takeaway: ‘I can do ANYTHING if I’m willing to work hard enough. Everything I want is on the other side of hard work!’ 🤯

It made me wonder where I’d be if I’d realized that at 17! 😂”

🙌

Thank you for the work you do, for seeing the hero within each of the students you work with, and helping them see it too.

On the other side of the country, Chris ran a workshop in Bakersfield CA and shared the following:

“Just finished a Heroic workshop for 32 student leaders from 10 high schools in Bakersfield CA….

The kids were amazing. After the intro I told the story of Hercules’ choice and channeled my inner Brian and looked and told them to forget what all the world is telling you. I said ‘you are the best generation we have had and YOU are the heroes we have been waiting for’. They just stopped and clapped and a few started crying. Then the whole room just fell quiet as they processed the thought.

I speak to this group each year but this is the first time I did the Antifragile workshop. Kids stayed after another 90 minutes to ask questions.

One young man asked how he could get back on track with focus and his grades because he is always worried about his dad who just got out of prison and is afraid he will go back or die.

We talked about being a transition figure and how that can affect 3-4 generations. After about 10 minutes I shared with him that his dad’s situation is the wind and he said ‘I need to be the fire!’

I almost cried. Heroic works and today it changed lives!! Today, heroes were found.”

Wow. CHRIS!

Speechless.

❤️‍🔥

Whether you find yourself working with students, whether you’re a parent, or an aunt/uncle, or whether you “just” find yourself engaging with younger people in your local community…

Here’s to doing the hard work to become the Heroes of our life’s story such that we can become GUIDES and empower the next generation.

Note: Do you run a school or school district? Let’s make it Heroic! Reply to this email with your name and phone number and we’ll reach out!

3. Becoming Your Energetic Best

Physiology drives psychology and Energy is the foundation of EVERYTHING, which is why it’s so inspiring to see so many of you transforming your Energy with Heroic!

  • John has lost over 205 pounds and is running personal bests: “From 462 lbs to 256.2 lbs. From theory, to practice to mastery. This journey has shown me that consistency is able to transform us tremendously. I have lived with several mantras such as ‘win or learn,’ or ‘OMMS’… I have shown myself that I am capable of self-love in the form of delaying instant gratification in the now for becoming the most heroic version of myself each day.”
  • Brenda placed 1st in her 6th Spartan Race at 60 years old: “My first Spartan race was with the Heroic team in LA 2 years ago. Love the path Heroic has put me on. I’m committed to continuing to level up in every way.”
  • Sylvia kicked alcohol for 6 months, after the Austin event: “While this might suggest I struggled with alchoholism, this wasn’t exactly the case. However, the wine witch occupied a significant amount of mental space after work… Today, my Shadow and I are proud. Six months without any alcohol, for the first time in 30 years… After losing my mom to alcohol addiction 6 years ago, I’m determined to be the change and be an example for my son, my clients, and the world.”
  • Lynne lost weight and reduced her cholesterol from 250 to 150: “A few weeks back I shared good news on my weight loss journey and credited the Weight Loss section in the app for helping me… Yesterday I learned that… my cholesterol went from 250 to 150. I’m loving these wellness improvements and the wins increase my motivation to keep going.”

🔥🔥🔥🔥!!!

How about you?

What’s ONE wildly important goal you have in your Energy?

What might it look like to break that big goal down into small daily actions?

Got them? Add those actions as targets in your protocol in the Heroic App. And have fun hitting your targets all day every day!

4. Building Momentum to End the Year

What do you want to accomplish before now and the end of the year?

Are you planning to kinda sorta limp your way through the holidays? Or… Are you feeling inspired to finish 2024 strong as we set our sights towards making 2025 the very best year yet?!

Your fellow heroes are making it happen. Let’s join them! 🙌

  • Lisa committing to MAKE IT HAPPEN: “How do I describe my 6 days with the Heroic Community? It was life changing. I’ve never met a more instantly huggable community of people. Athens was my Super Bowl. I worked hard to get there and it was time to trust my training. My intention was to grow, and post Athens I am celebrating many new hero bars… It was 6 days of ‘forever etched in my brain conversations.’”
  • Tania expressing antifragility and recommitting to her protocol: “I’ve been following Brian since 2010… A few years ago I joined Coach Class VIII and finally began to apply all the knowledge I’d taken in. Earlier this year I joined Class XX for a recap. Then this summer we had a series of unfortunate events and I was able to truly exercise the Heroic wisdom, energy, love, etc that I’ve been training for! … Now that there’s a light at the end of the tunnel, I’m re-committing to my protocol feeling (mostly 😄) good about my behavior and attitude throughout the last 4 months of challenges.”
  • Sybren completing his Heroic Coach certification: “I started in Class VIII and… started ‘again’ in Class XX to go for my certification. And now my Heroic lifestyle is an indispensable part of my life! Thank you Brian and Michael for taking me on a journey almost every day for the past 3 years. And this is not the end. Today is just day one again. All in, let’s go!”

👏👏👏

Curious about what your right next steps might be? Book a call here and we’ll put together a plan for you to end the year strong and make 2025 your best year yet!

5. Goals 101

How to set and achieve goals that will help you flourish

Inspired by all of the incredible wins above, let’s take that inspiration and funnel it into achieving YOUR wildly important goals.

In Goals 101, you’ll learn why goals are so important, how to set your #1 goal, identify your Big 3, master the motivation equation, turn the serenity key, and be your ideal self NOW!

+1. Wisdom from the week:

“The heroic transformation begins when the hero takes responsibility for their life and their story. The hero becomes the hero only when they decide to accept the facts of their life and respond with courage.”

— Donald Miller

And this week’s Heroic +1s:

This week’s featured Meditation is Gratitude Boost, a 6-minute meditation to connect with your breath, and invite gratitude, appreciation, and celebration, filling your heart with positivity and presence for the day ahead. (Available in app only).

And…

Have questions or suggestions about Heroic, or ANYTHING we can help with?

Join us on Wednesday at 1:00pm EST / 10:00am PST for Office Hours. Or reach out to our top-rated Heroic Service team by replying to this email.

Alright…

With Wisdom + Discipline + Love + Courage + Gratitude + Hope + Curiosity + Zest.

Heroes Unite!

Let’s do this.

Day 1.

-Michael and Team Heroic

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