Michael here. 👋

Happy Sunday.

Hope you’ve had another great week!

And, as per Thursday’s +1, that you’ve declared your independence and are striving to win the war within!

(Check out that +1 for more!)


Let’s get right to the Brief!

Note: Forwarded this email? Sign up for updates and a free Heroic membership here.

1. Thank You!

As Brian shared earlier this week, we’re reflecting on the power of the last few weeks and months (and years) and looking forward to the NEXT few months and years and decades. And we just want to say…


It’s a privilege and honor for us to do what we do, and we deeply appreciate you and your support on this mission to help create a flourishing world, together!



2. Your next level awaits!

Ready to be THE best version of yourself (period!), help others to be the best versions of THEMSELVES, and make money by helping the world to flourish?!

Reinvent yourself and make this your greatest year ever with Heroic Coach — Class XXIV! Your journey begins in just 8 days!!!

With our flagship, 300-day Coach training and certification program, you’ll optimize your energy, work, and love in just 25 minutes a day — increasing well-being, wealth, and relationships with the same protocol that supports performance at the highest levels of the U.S. Military, professional sports organizations, Fortune 100 companies, and clients in thousands of communities around the world.

Join our Heroic Coach program and:

1. Be the best version of yourself. (Period.)
2. Help others to be their best.
3. Make money helping the world flourish.

Whether you’re feeling challenged by life and ready to make a change…

Or you're already operating at an elite level and want to push the envelope even further…

Heroic Coach will help YOU to reach your next level.

Class XXIV starts July 15th, and you can get started the day you enroll!

Join Heroic Coach — Class XXIV!

Questions about the program or want to know whether or not it’s a good fit for you?

Schedule a call to talk with a recent Coach grad here.

P.S. Want to go ALL IN?!? Bundle Coach — Class XXIV with one of our upcoming Heroic Workshop Instructor training events and Save $2,000!

There are two autumn Workshop Instructor training events to choose from (Phoenix, October 18-20 and Athens, November 4-9).

During these intensive, experiential, transformational Workshop Instructor training events, you will:

  • Sharpen your leadership and coaching skills with over 20 hours of intensive training.
  • Learn how to increase your impact and income as a Certified Heroic Workshop instructor.
  • Join a community of top performers enhancing their impact on the world.
  • Learn how to use Heroic Workshops as powerful lead-generation assets.
  • And more…

Space is limited to ensure a personalized and impactful experience. If you’re ready to jump in, learn more about which event is right for you!

Note: Heroic Coach is recommended but not required to participate in a Heroic Workshop Instructor training event.

3. Live Coaching with Dr. Stuart Brown

Dr. Stuart Brown joined Alexandra and our Coaches this week to discuss the power of play.

Stuart is the founder of the National Institute for Play. He is the author of the book Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul. Dr. Brown has dedicated much of his career to the study of human play and he has been researching play for decades.

Coaches, check out the Luminary Session with Dr. Stuart Brown here.

4. Areté: Activate Your Heroic Potential

Amazon is currently running a sale on the hardcover edition of Areté for only $17.89 — 40% off of the list price of $29.99!!

Thank you to everyone who left one of the 1,271 reviews on Goodreads and 657 reviews on Amazon!

(Join them by leaving your review here!)

Check out a few recent ones:

“This is a great book for delving into or for having a tidbit of inspiration each day. Johnson is passionate about making people better, and this book is obviously a work of love. Don't expect to read it in one sitting (but you'll want to), but do expect it to wildly impact your thoughts and actions.” by Sandy G

“This book has set me on a new trajectory. Written in bite-sized juicy nuggets it is a hefty tomb of wisdom with hundreds of insights from masters and everyday life, condensed and sequenced into a map that will enable you to shift your life +1° at a time - starting today! I have not finished it yet...but am using it as part of my daily AM routine. I crack it open to see what morsel will be my focus for the day. As an educator and transitions coach, it has helped me rethink my messaging to students, staff, clients....and myself! Highly recommend.” by Patricia

“This is a super rich, incredibly dense packaging of the best coaching program in the world - it's no contest. Mind blowing, really. To get this all in a single book, simply amazing! As the title states, it's the best, and most comprehensive life advice available anywhere in the world, suitable for all humans. One would benefit greatly from diving deeper into the Heroic program, however, this book is the most direct and efficient way to engage with this transformational content. Given the chance, it will change your life, guaranteed.” by Linda

“If you want a book to help you improve & cover it all, from a HEROIC mindset full of Areté (excellence), then this is the book for you.” by Jian Marco Balahadia


Let’s get to 1,000 ⭐️⭐️⭐️⭐️⭐️!!! If you read and love Areté, but haven’t taken a minute to leave a review, please do that here!

And… if you haven’t grabbed a copy yet, you can do that (and get a 40% discount!!) here!

5. Community Celebrations

Here’s a few of the latest posts from Heroes putting their philosophy into action this week.

Matt got in some Workshop reps with his family (who want MORE wisdom), Dennis baked some Hero Bars on his 16.5 mile hike filled with obstacles, and Justin’s Grand Canyon Adventure didn’t go as planned, but he used his Heroic Coach training to remain calm and make it through:

“I am grateful for the countless +1's, Philosopher Notes and Heroic Coach. I was extremely prepared mentally to eat the challenge like an energy bar antifragile style. I knew that it would all work out perfectly.”

(And echoing the gratitude for all of the men and women serving in first responders and tactical positions, for their constant vigilance and work to keep us safe at home and abroad! 🙏)

Check out more posts like these on Heroic social.

+1. Wisdom from the week:

“The shortest and surest way to live with honor in the world is to be in reality what we would appear to be.”

— Socrates

Social shareable quote in light mode or dark mode.

And this week’s Heroic +1s:


Have questions or suggestions about Heroic, or ANYTHING we can help with?

Join us on Wednesday at 1:00pm EST / 10:00am PST for Office Hours. Or reach out to our top-rated Heroic Service team by replying to this note or sending an email to support@heroic.us.


With Wisdom + Discipline + Love + Courage + Gratitude + Hope + Curiosity + Zest.

Heroes Unite!

Let’s do this.

Day 1.

-Michael and Team Heroic

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You can also learn more about our Premium membership (try it out for free!), about working 1-on-1 with a Certified Heroic Performance Coach, or how you can earn a Coach certification.