Michael here.

Happy Sunday.

There has been a TON of awesomeness this week, starting with the major update from Brian that you can read via Wefunder → A Brief History of Heroic and a Quick Look at How We Intend to Forge an Antifragile Business and Fulfill Our Mission!


Our community continues to ride the Soul Force wave from last week’s Certified Heroic Workshop Instructor Training and Heroic Activation Weekend events, with introductory Heroic workshops already happening around the country and world from our inaugural group of candidates (from 100+ cities, 33 states, and 13 countries)!

See below for a sample of celebratory goodness.

We also have TWO new 101 classes added to our social training platform: How to Forge a Heroically Confident Mind 101 and How We’re Going to Change the World Together 101.

Along with another new Philosopher’s Note and seven more amazing Heroic +1s and a bunch more goodness.

Let’s get to it!

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1. Heroic update!

Brian celebrated his 50th birthday by sharing a special Heroic update on the last fifteen months, along with how he plans to spend (Deo volente!) the next 9,716 days between now and Jan 1, 2051.

Check it out on Wefunder:

A Brief History of Heroic and a Quick Look at How We Intend to Forge an Antifragile Business and Fulfill Our Mission!

Or, you can download the PDF here.

We hope you enjoy. 🙏

And THANK YOU for being a part of our movement as we work to forge excellence, activate our Heroic potential, and fulfill our destiny as we change the world together.

2. Unstoppable Mindset by Alden Mills

This week’s new Philosopher’s Note is on Unstoppable Mindset by Alden Mills.

Here’s the intro quote to the Note:

“Adopting an Unstoppable Mindset means living a life where everything that you face is an opportunity to gain more pleasure—pleasure from learning, from getting stronger, from conquering obstacles, from doing things that have not been done before, from serving and helping others. To live that life, you must embrace a few simple mindset beliefs: we are imperfect, obstacles are opportunities, and we always have the final say in what we decide to do.

An Unstoppable Mindset enables you to tap into the power of your mind to make the choices that move you closer to the success you seek. Unstoppable Mindset is not just a step-by-step guide to help you chart your own course to success, but also a repository of inspiration with which to face and overcome fear along the way. Use this book as your guide to help you chart your course for new, bold destinations.

You are taking action by reading this book, and you are planning a course to change your life in all kinds of positive ways by coming to the realization that you are more capable than you know and you have untold power you have yet to apply. Navy SEAL Teams are made up of the smallest teams, each called a swim pair—two people—two swim buddies. I am now your swim buddy. I am here to help you activate your potential. I cannot wait to watch you soar. The world needs you at your best. Let’s link arms, enter the water, and go build an Unstoppable Mindset!”

— Alden Mills from Unstoppable Mindset

(Get instant access to this new Philosopher’s Note (and 600+ others and a TON of other goodness!) with Heroic Premium. Your first 30 days are free!)

3. Workshop Instructors practicing Phil’s Laws of Action

Last week, almost every person that participated in the Heroic Workshop Training earned their “candidate” status.

This week, our inaugural group of Heroic Workshop Trainers wasted absolutely no time in going out and leading their communities through a Heroic process to gain clarity and confidence:

Check out Becky’s first Workshop, Hank’s Workshop set up in Boise, and Steve’s first Workshop!

Check out some of what Steve shared:

“First workshop in the books. I had this scheduled beforehand {and} I offered to extend the class and teach them how to build antifragile confidence and activate their potential.

6 people came to add to the ultimate goal of 51% I made some notes on my celebrations and needs work, and got great feedback!”

See all the new workshop posts on Heroic social.

And this post from Brian a few weeks back sharing Phil’s Laws of Action, which you can download a copy of here.

Interested in becoming a Certified Workshop Instructor? Let us know here!

4. How to Forge…

The two new Heroic 101 classes that we filmed LIVE in Austin are now available on the web and in the app:

Check ‘em out:

How to Forge a Heroically Confident Mind 101—an overview of how to forge a heroically confident mind, so you can forge excellence, activate your potential, and change the world with us.


How We’re Going to Change the World Together 101—a look at the past, present, and future of Heroic Public Benefit Corporation and how we intend to fulfill our mission to help 51% of humanity flourish by 2051.

5. Community Celebrations

As you’ve likely figured out by now, we’re STILL buzzing from last week’s AMAZING inaugural Heroic Workshop Instructor Training and Activation Weekend Events + Spartan—and it looks like the community is too!

Tons of love still pouring in from last week's events. ♥️💪

Check out how Aurelia conquered the Spartan by borrowing strength from Jason, Tony’s praise for the weekend as a Level 2 instructor, and Tom’s post about how finishing the Spartan close to last was way more rewarding than finishing second in his age group!!!

Tony said:
“Wow‼️ What an amazing experience I had last week at the Workshop Training & Activation Weekend! It might just be one of the best weeks of my life.

The last couple months have been a lot of PUH 💩 & PUCW 🤮 but a lot of fun too because I loved the process. I decided what I wanted 🎯 and the price 💰 was willing to pay 😴 . Now, having arrived on the other side the rewards are great! I laughed 😆 , I cried 😢 , I've grown personally, created some hero bars 🍫 , made a lot of new friends, and strengthened relationships with existing friends.

I am honored to have been amongst the astonishing group of Level 2 trainers (@adam, @calman, @caroline, @bygeorge, @hillorydahle, @nobleconcepts, @lori, @marcbowker, @markwalker, @sarahmaxfield) with the support of @jeff & @michael along with the rest of team Heroic. I'm so grateful for the past couple months. I've learned so much from you all. THANK YOU! This is just the start.

It's day 1. I'm all in. Let's go! 🤟”

And… see all the posts on Heroic social.

The wisdom + discipline + courage + love + SOUL FORCE of our community is astonishingly powerful!!!

We’re so excited to change the world with all of you!

+1. Wisdom from the week:

“Nothing ever comes to one, that is worth having, except as a result of hard work.”

— Booker T. Washington

Social shareable quote in light mode or dark mode.

And this week’s Heroic +1s:


Have questions or suggestions about Heroic, or ANYTHING we can help with?

Join us on Wednesday at 1:00pm EST / 10:00am PST for Office Hours. Or reach out to our top-rated Heroic Service team by replying to this note or sending an email to support@heroic.us.


With Wisdom + Discipline + Love + Courage + Gratitude + Hope + Curiosity + Zest.

Heroes Unite!

Let’s do this.

Day 1. ALL IN!

-Michael and Team Heroic

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You can also learn more about our Premium membership (try it out for free!), about working 1-on-1 with a Certified Heroic Performance Coach, or how you can earn a Coach certification.

P.P.S. As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, discipline, courage, and love.

We’re blessed to have the support of 3,000 investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at Wefunder.com/Heroic.


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.