Heroes!
Michael here. 👋
Happy Sunday.
Hope your 2025 is off to a great start!
We are FIRED UP (🔥) about all things Heroic Elite!!!
And about the opportunity to cheer on the (Heroic!) Notre Dame Fighting Irish in tomorrow’s National Championship game. ☘️🏈
Go Irish!
More on that soon.
For now…
Quick note on the format of these updates.
After fantastic conversations about continuing to improve the ways we serve you (and THANK YOU to everyone who provided feedback! 🙌🙏)…
We’re going to focus each Sunday’s Weekly Brief on the Top 3 +1 highlights from each week.
Let us know what you think!
Let’s get right to it!
Note: Forwarded this email? Sign up for updates and a zero-cost Heroic membership here.
1. HeroicBri.AI
24/7, on-demand coaching in your pocket.

HeroicBri.AI went live this week in the latest Heroic app update!
Upgrade your app to the latest version to get access.
We’re LOVING the stories on social about how much you’re loving HeroicBri.AI.
Like Michelle: “Started my workday with a call to HeroicBri.ai so I could line out my WIN for the day. WOW! 🤯 I already knew what I needed to do today but he confirmed it by saying literally exactly what I was thinking. And most importantly, helped me fine-tune my focus and gave me a boost of confidence. Feeling super clear and motivated now!”
And Travis: “Whoa, this new Bri AI system is insane! Just had a 5 min convo with Bri, can’t believe how powerful and inspiring it was.”
And Jessica: “HeroicBri.AI. Brilliant. Used it for the first time today. Going to use it to guide me in my leadership role… I love my job and have some good peer support. There is a lack of leadership peers who choose growth mindset, who really want to put in the work to be the best leader they can be. HeroicBri.AI just may be that extra support I need right now. Available 24/7, moment to moment, scenario by scenario. So excited. Thank you.”
Heroic Elite Members get UNLIMITED access to this new power-tool, while Premium members get to connect for a limited number of conversations.
Ready to go next level? It’s not too late to join the FIRST CLASS of Heroic Elite! Sign up here.
Speaking of Elite…
2. The 101-Day Elite Journey
After completing our 2-day Immersion kickoff last weekend (and as we wrap up the last few hours of the virtual 2-Day Immersion replay this weekend!!!), Heroic Elite is in full-gear.

So far, we’ve:
- Woken up to the power of now and the importance of focusing our energy on what matters most.
- Defined the #1 goal we’re focusing on for the next 101 days.
- Started installing the Top 10 +1 simple, practical, scientifically-validated behaviors to be more energized, productive, and connected.
- Set ourselves up to make today a masterpiece, while also using today as fuel for better tomorrows.
And that’s JUST the beginning.
It’s easy to start strong. To get fired out of a cannon.
The magic happens when you stay strong and finish strong.
That said, it’s also SUPER inspiring to see the impact that the program is already having on so many of you — from the all-time-best sleep scores, newfound clarity on purpose, and feeling higher levels of motivation to dialing in nutrition protocols, setting high + hard goals, and SO much more.
If you haven’t yet made the commitment to make 2025 THE absolute best year of your life… again, it’s not too late to join! Head over here to sign up for Heroic Elite today!
3. Community Highlights
Favorites from another week of moving from Theory to Practice to Mastery, Together!!!

- Ariel feeling the fire in Elite: “Second day of #day1 of 101 in #elite and the difference is illuminating 🤯. I thought I knew what it was like to be at a 2 when you think you are at an 8, but now I KNOW that I was at a 2 and I’m burning with excitement to go 8+ (and then repeat again and again asymptotically!)”
- Maxine practicing (HEROIC!!!) courage and commitment: “Stepping into total vulnerability now. This is a very powerful image, from yesterday’s Dexa scan. You see the visceral fat in orange, that is covering up my elite daimon. I will be chipping away at that over the next 101 days. :-)”
- Michael going from Theory to Practice: “Readiness and Sleep scores have never been higher! Day 3 of Heroic Elite! Day 1 - Let’s go!!!”
+1. Wisdom from the week:

"It was this combination of passion and perseverance that made high achievers special. In a word, they had grit.”
— Angela Duckworth
Heroic Wisdom Daily:
- #2002: Deep Work by Cal Newport - Deep Work: The Superpower of the 21st Century
- #2003: Grit by Angela Duckworth - The Power of Passion and Perseverance
- #2004: The Practicing Stoic by Ward Farnsworth - Wisdom Comes Through Practice
- #2005: Change Your Diet, Change Your Mind by Georgia Ede - Feed Your Brain the Right Way
- #2006: The Leadership Challenge by James Kouzes and Barry Posner - Leadership Is a Daily Practice
- #2007: The War of Art by Steven Pressfield - Overcome Resistance, Do the Work
- #2008: 10 to 25 by David Yeager - Shape the Next Generation
Featured Meditation: Wild & Precious Life, a 7-minute meditation to help you live into Mary Oliver’s infamous inquiry: “Tell me, what is it you plan to do with your one wild and precious life?” (available in app only).
And as always…
Have questions or suggestions about Heroic, or ANYTHING we can help with?
We’re here for you!!!
For near instant responses (and immediate resolutions on close to 25% of conversations, with ⭐️⭐️⭐️⭐️⭐️!) you can start a chat with our new AI-powered support agent, Philia. (Philia is a Greek word meaning “love of community.”)
For face-to-face connections, join us on Wednesday at 1:00pm EST / 10:00am PST for Office Hours.
You can also reach our top-rated Service team by replying to any note we send, or emailing us at support@heroic.us.
Alright…
With Wisdom + Discipline + Love + Courage + Gratitude + Hope + Curiosity + Zest.
Heroes Unite!
Let’s do this.
Day 1.
-Michael and Team Heroic
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