“The best time for this book was Yesterday. The next best is Now. I can confidently say that this book will change millions of lives. The word Bestseller would not do justice to this book.”

“The world is unwell, humanity needs healing, this book is part of that cure.”

“We use Heroic as a foundation for all conversations; at home and at work. So this book would serve as the "bible" for so many on the Heroic path!”

“If I could only own one book, I have a feeling this would be it.”

“This will be a modern classic without a doubt.”

“The world needs Brian’s work on a large scale. He’s clear, relatable and likable. This book will be a game changer.”

“This book will be one of the greatest best sellers of all time due to the exponential network that Heroic is building across the Globe. Now, more than ever, the world needs this book as a further vehicle for positive change, one individual at a time.”

“Brian is one of the greatest teachers of our time. He has the uncanny ability to make complex topics simple. I'm certain that his new book will be the most thorough and practical self-help book ever created. I can NOT wait to get my hands on this book so I can share this life-changing wisdom with everyone I know.”

“Brian is one of the great philosophers of our time. If this book is the distillation of his life's work then it will be worth its weight in gold.”

“Brian is my favorite teacher. He has literally changed my life dozens and dozens of times over. He's helped me become a better husband, father, scientist, and human being in general.”

“Among the many beautiful souls, guides, coaches, and gurus who are doing phenomenal work in the world today, there is a handful of great thought leaders and truly selfless mentors in whom I have complete trust and faith to lead the masses through our current personal and global challenges. Brian, his life's work, and his public benefit company are at the top of the list.”

“Brian has a strong, committed community for a reason - he’s so good you can’t ignore him AND you can’t help but adore him. I know I’ll buy anything Brian releases and I know I’m not the only one.”

“Let's get this book to #1 for the next decade!”

“Anything Brian Johnson does is fantastic. Highest level thinker and philosopher alive today. Inspiring and elevating man who I totally admire.”

“This will be the best book in modern history for personal development. Period.”

“Humanity’s greatest wisdom for living a prosperous life condensed into ONE book - how could anyone not be excited to by this?!”

“I am a tough sell. I can not be told what to do. This is the FIRST structure that has brought theory to practice in my life to actually make positive changes... and it’s not painful. It’s actually FREEING.”

“You will see few opportunities with the scope of potential for this book. First, Brian is a talented and genuine communicator. Second, he brings with him a legion of followers from the familiar to the rabid. Third, the world is in need of this material more than ever. Optimizing is not done in a vacuum. It is dependent on healthy interpersonal relationships which are strained now more than ever.”

“Because I’ve been a student of Brian’s for years, and I am familiar with much of the content that will make up this book, I can say this for certain: the world needs this book, now more than ever... a manual that will help people to navigate these difficult times.... not only will this book be useful to every day people, I can see Brian’s book becoming a standard textbook for programs that educate physicians, teachers, counselors, business executives, athletes, and so many more.”

“I have always said, beside the scriptures, Brian is where I turn for inspiration on how to become a better person and servant to society.”

“Brian Johnson has changed my life, and that has had a ripple effect on my husband, who is a Colorado State Senator. It has impacted his health and wellness journey , and shows up in the way that he approaches public policy. Additionally, we have 4 children together and our oldest son is recovering from an addiction. Much of the help and wisdom that we've used to help turn him around (and support us during this stressful situation) we've learned from Heroic.”

“If you just spend 10 minutes on Brian's channel, you will be a huge fan also. Have you seen how he's teaching his own children the information that he is learning? I can definitely see myself teaching my third graders what he has to share. Priceless!”

“The Heroic community is more than just a source of potential buyers, we’re evangelists for Optimizing.”

“Brian's work has the power to change lives and change the world. Sharing that with the people who matter most to me will be an honor and privilege.”

“This book will be like the Bible, where you just open a page and you find something that speaks out personally for you at that particular moment in your life. I imagine it to be like the silent voice inside you, leading you on your path and guiding you to greater meaning and happiness.”

“The way in which Brian distills big ideas from ancient wisdom and modern science into a simple yet holistic framework is phenomenal. It has never been easier to take action and close the gap and become the best version of yourself!”

“This book will change the world, seriously, change it for the better. It will empower the reader to be the best they have ever been and that is the only thing that will change the world.”

“We need Brian's book now more than ever to face the current unprecedented challenges and use them as fuel to build a flourishing future for humanity.”

“Brian is the only person I have consistently followed over the years. I have faithfully followed him due to the wisdom I have gained and the quality of person I have become due to his teachings.”

“Brian has changed my life. His enthusiasm and ability to link ideas and make them practical has lit a flame in my soul. I finally have clear and achievable steps to not just be happy, but to be happy regardless of circumstances and to thrive. I would LOVE to pass this gift on to others.”

“The work that Brian produces is simple yet effective. It’s down to earth yet life changing. It’s a unique blend yet it enables people to make it work for them.”

“I believe in Brian's work and his and the Heroic team's ability to distill the wisdom that is MOST needed at this time in our world in a book format! I am absolutely looking forward to assigning Heroic as a required book in my college leadership classes!”

“Brian has a way of connection that is awe inspiring. In 21 years of education, I have never met a more engaging and deeply rich human!”

“This book will be a classic handbook such as 7 Habits and How To Win Friends. Timeless principles.”

Brian Johnson is the Founder & CEO of Heroic Public Benefit Corporation. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he’s raised $25M+, made crowdfunding history, and built and sold two social platforms. As a Philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.

Heroic is a social training platform that integrates ancient wisdom, modern science, and world-class, scientifically-proven behavioral design tools to help you show up as the best, most Heroic version of yourself.

We’re also a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love.

We’ve served hundreds of thousands of people from every country around the world and over 10,000 people from over 100 countries have joined our Heroic Performance Coach certification and empowerment program. These Heroic Coaches are our force multipliers leading our movement.

It’s time to move from theory to practice to mastery as we activate our Soul Force together and give the world all we’ve got.

Day 1. All in. Let’s go, Hero!