At a time when both human and natural resources are overstressed, at a time when conventional business-growth models are proving unsustainable, I believe that the next wave of super-successful businesses will be focused on three things:
- Repairing, restoring and transforming troubled people, places, systems and things;
- Sustainably accessing and cultivating latent natural and human potential;
- Helping individuals and groups generate satisfaction and abundance through connection, fun, discovery and meaning (rather than stuff).
The reason I’m so gung ho about investing in Heroic is that they are beautifully and simultaneously all of the above.
They are phenomenal people committed to being the change they want to see. They are passionate about helping millions of others discover conscious, sustainable paths to health, happiness and optimal living. They are consummate professionals determined to give and create their best.
Can you tell that I love what they do? Read some of the letters their customers and scholarship students write, and you will love them too.