Note: Find additional event details shared on this page below the schedule.

Day 3 | Sunday, November 12th

  • 9:00-9:30am | Welcome
  • 9:30-10:15am | Heroic Miracle Morning with Hal Elrod
  • 10:15-10:30am | Break
  • 10:30-12:00pm | 2024 Vision Setting with Brian
  • 12:00-1:00pm | Areté Book Signing and Connection

Day 2 | Saturday, November 11th

  • 9:00-10:00am | Wim Hof Method Workshop Part 1
  • 10:00-10:30am | Oscillation break
  • 10:30-11:30am | Wim Hof Method Workshop Part 2
  • 11:30-12:15pm | Ice Baths (optional)
  • 12:15-1:30pm | Lunch Break
  • 1:30-2:30pm | Programming
  • 2:30-4:30pm | Hero movie streaming + Q&A with Giovanni Marsico
  • 4:30-5:00pm | PM Bookend

Day 1 | Friday, November 10th

  • 7:30-9:00am | Check-in and Registration
  • 9:00-10:35am | Introduction, Connection, and Objective I: Know the Ultimate Game
  • 10:40-10:55am | Break
  • 10:55-12:10pm | Objective II: Forge Antifragile Confidence (special guest: Mark Divine)
  • 12:30-1:30pm | Lunch Break
  • 1:35-2:30pm | Objective III: Optimize Your Big 3 + Objective IV: Make Today a Masterpiece
  • 2:30-2:50pm | Break
  • 2:50-3:45pm | Objective V: Master Yourself + Objective VI: Dominate the Fundamentals
  • 3:45-4:00pm | Break
  • 4:00-4:35pm | Objective VII: Activate Your Superpower

Additional Event Information


The Westin Austin Downtown (Google Maps)
310 E. 5th Street Austin, TX 78701
Continental Ballroom (3rd floor)


Registration is between 7:30am and 9:00am tomorrow (Friday, Nov 10th) outside the Continental Ballroom (3rd floor). Come early and snag the newest Heroic gear. 😉

(Note: You won’t need a formal ticket for entry—we’ll get you registered using your name. Late registration will also be available throughout the day outside the ballroom doors.)

We’d LOVE to hear why YOU love Areté:

The ratings and reviews you all have shared for Areté on Goodreads have been so inspiring to read. And, for those excited to, we’d love to hear (and see!) WHY you love Areté by doing a short (1-minute!) video with our film crew. To sign-up for that, please fill out this short form.

Share your Experience on Heroic Social:

Follow and tag @booklaunch on Heroic social.