Since we first launched Coach in 2019, over 13,000+ people from 115+ countries around the world have signed up to master themselves, serve Heroically, and empower others to do the same.

Connecting with you—through the notes you’ve shared, via Zoom, and in person—has unequivocally transformed who we are as people, leaders, and as an organization.

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As we look to the future and our mission to help create a world in which 51% of humanity is flourishing by the year 2051, we believe that you (and future Heroic Coaches) are THE force-multiplier and most powerful agents of change.


We are FIRED UP about what’s on tap for Heroic Coach for 2024 and beyond.

Our focus: empowerment.

So whether you’re a professional Coach with a new or established practice, a corporate leader (CEO, Human Resources lead, professional or leadership development consultant, etc.), or just a big-hearted individual committed to creating a positive difference in your community… we’re excited to give you the updated training, tools, and resources you need to impact change.


After having dozens of conversations with many of the more established, successful, and impactful Coaches/leaders/executives/etc. in our community—and countless hours of strategizing with Brian, who has done the same—we’re ready to make the business-building, organizational offerings, and Coaching delivery resources match the quality and caliber of the self-mastery and “client zero” side of things that we know is world-class.

Here’s a quick look at what we’re currently planning to do in 2024 and ahead (daimons and deo volente!):

Note: Everything below will be exclusively available to “active” Coaches. To be an “active” Coach you’ll need to A) be a Lifetime Coach or B) be currently enrolled in a Coach Class that hasn’t yet completed the first 300 days or C) purchase a Coach membership ($2,999.99/yr).

  • Release an updated Coach Training Series, distilling the absolute best of everything we’ve learned over the past few years (insights from Live Coaching sessions, Luminary sessions, and our community), plus leveraging the newest tools we have available in the Heroic app, to create THE world’s best training on the Coach empowerment side of things.
  • Create a Coaching Delivery toolkit which includes step-by-step instructions, worksheets, and programming to deliver to clients and organizations over a series of sessions.
  • Develop digital tools available exclusively for Coaches that will empower you to use the Heroic platform to hold clients accountable, share custom content, track and measure individual and group progress, and more.
  • Celebrate and promote Certified Heroic Performance Coaches (yes, we’re updating the official certification title 😄) through badges on Heroic social, a Coaching directory, and more.
  • Offer Coach exclusive discounts for bulk-purchasing Heroic Premium memberships to use with clients, organizations, etc.

Of course, active Coaches also get access to the Live Coaching sessions up to 10x each month, plus all of the new Luminary Guest Faculty sessions, plus the recorded library of all previous Live Coaching interactions and Luminary Guest Faculty trainings, etc.