Discover the 3 Most Important Lessons for Activating Your Heroic Potential This 2024

Join Brian Johnson, Founder and CEO of Heroic and bestselling author of Areté, in this free training, “How to Win the Ultimate Game of Life by Living with Areté” and discover a proven protocol used by Navy SEALS, elite athletes, and over 10,000+ coaches worldwide to become the best most productive, energetic, and connected version of yourself this year and help others.


In this training you will learn:

  • The 2,500-year-old challenge that plagues all humans, that Areté is the one-word answer for and how to start playing the ultimate game of life today.
  • The best of ancient wisdom, modern science, and practical tools distilled from over 600+ of the world's best personal-development books and decades of experience coaching for living with Areté.
  • A proven way to optimize your energy, work, and love and get more energized than you've ever been, such that you can be more productive and do higher quality work than you've ever done and, at the same time, be more loving and connected (to yourself and your loved ones) than you've ever been in your life.
  • A science-backed protocol for becoming the best version of yourself, while mastering the art and science of helping others do the same and make money doing what you love.
  • And so much more.

    By the end of this free training, you will know exactly why most personal growth falls short of helping people actually close the gap between who they are and who they can be.

    And how you can harness this science-backed protocol that has helped over 10,000+ coaches worldwide to activate your Heroic potential, create a great life, and give the world all you’ve got.
Reserve My Spot Now!

Meet Your Host, Brian Johnson.

Brian Johnson is 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of the world’s population is flourishing by the year 2051.

As a Founder/CEO he’s raised $25M+, built and sold two social platforms and made crowdfunding history. As a Philosopher/teacher, he’s helped hundreds of thousands of people from around the world and created a protocol that science says changes lives.

How Others Have Changed Their Lives With These Lessons

What Others Say About Your Guide

Brian masterfully integrates time-honored wisdom with contemporary science.

Sonja Lyubomirsky
Distinguished Professor of Psychology at the University of California, Riverside, Bestselling author of The How of Happiness and The Myths of Happiness

Brian has alchemized the wisdom and teachings from the greatest thinkers on the planet past and present.

John Herdman
Head Coach, Canadian Men’s National Soccer Team

How This Protocol Has Helped Other Heroes

I'm taking more action with growing my business and leading my team, and I generally just feel and act like the best version of myself. I’m in better health than I've ever been, losing 12kg and gaining strength and energy. I’m also closer to my family. I was a little skeptical that Heroic Coach can ‘fundamentally and permanently change your life,' however, it is absolutely true. I am truly and eternally grateful to the entire team.

Andy Henson
Business Owner + Executive Coach, Coach Class XIV

Brian and the team have truly changed my life. My wife is a very hard critic and she has even noticed a change for the better in me.

John Shea

Ready to activate your Heroic Potential and make 2024 the greatest year of your life?

Learn today, and join this exclusive free training on “How to Win the Ultimate Game of Life by Living with Areté” today.

Reserve My Spot Now
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