That letter to my parents… And a “pay the price” sleep score

Hey there!

Yesterday, I sent a public email to my parents inviting them to join me in Heroic Elite.

I drafted that email the night before, starting at almost exactly 2:19am and finishing it at exactly 3:38am.

(As I mentioned in the email, sorry to everyone who got a late night text! 🤓 )

Roughly 6 hours before that, I had picked up Brian’s work on the Heroic Field Guide chapters for Moving and Breathing and got them to a v1 PDF state. (While also recording a video to empower the team to create the system for dominating future chapters.)

After I sent over the PDFs and training video (at 11:44pm) I opened up the Google Sheet that has all of the messages you’ve shared with your excitement about Heroic Elite.

And, well…

I couldn’t stop reading.

Which ended up, a couple hours later (with a brief 10-minute intermission to snuggle Cameryn back to sleep after she got out of bed to look for me) with this message being sent to our Heroic Elite | HQ iMessage thread (at 2:02am):

Well 💩!

BLEW through all sorts of lines and set a new record for late bedtime this week. (And maybe in the past 6 months, not impacted by the girls?!)

Started reading the intake forms after finishing the field guides.

Just finished reading ALL current entries. (every single one!)

Our community is AWESOME. Just so beautiful and unique and human and loving and grateful. Truly astonishing

Then I went out to the living room/kitchen to dominate the dishes and get the house ready for the family to wake up to in a few hours.

While dominating the dishes (Love protocol 🎯), my mind and heart continued to soak in just how beautiful and powerful and HEROIC each of you are—with the incredibly thoughtful, humble, inspiring, hopeful, and exciting notes you’ve shared about Heroic Elite…

And I thought about my own family.

And my parents.

And I knew I needed to invite them into Elite with the letter you may have read yesterday.

And I knew I needed to write it right away before my confidence eroded and the inspiration passed. (Speed is a force! Instinct cycle!)

Even though it was 2:19am.

Perfect.

As Brian will be sharing in an upcoming +1 on The Three Protocols:

I want to chat about the THREE protocols we’re going to help you define and dominate in our new Heroic Elite training program:

The “Bubble Wrap” protocol, the “Out in the Wild” protocol, and the “Paying the Price” protocol.



Beyond the “Out in the Wild” protocol where you do your best to architect Masterpiece Days within the challenges of your every day life, there’s another protocol.

We call that “Paying the Price.”

This is where you deliberately red line it a bit and do what you need to do to give your greatest gifts to the world.

Enter: <4 hours in bed and <3.5 hours of sleep and some “Pay the Price” sleep scores.

Then what happened?!?

I did maybe the MOST FOUNDATIONAL and IMPORTANT thing in our entire philosophy.

(And potentially, in my mind, one of the MOST FOUNDATIONAL and IMPORTANT things in Heroic Elite.)

I recommitted.

I celebrated the decisions made, captured any learnings, turned my focus forward and doubled down on Energy for the following day. (Including an afternoon napitation with the girls. 🧘‍♂️)

As Brian shares in the new invitation letter (check that out here):

“🎯101 Days. 10.1 Targets. 1 Heroic Life. Your only job? Show up 101% every day. Miss a target? No problem—as long as you +1 and recommit, your streak stays alive.”

Our only job?!?

Show up 101% every day.

Bubble wrap. In the wild. Pay the price.

Miss a target?

No problem.

+1.

Recommit. (!!!!!!!!!!!!!!)

Because it’s ALWAYS Day 1.

And no one is perfect. 🤗

As Stutz says: “Hold perfection in contempt. It’s an inferior use of Life Force.”

And Tony Robbins: Perfection is the LOWEST POSSIBLE standard we can hold for ourselves.

And Brian: “Let’s define winning as being in the game—doing our best. (ESPECIALLY when we feel like 💩.) (Hah.)”

Our invitation to you:

Make an elite-level COMMITMENT (or/and REcommitment) to being your best.

This moment.

Today. Tomorrow. The day after that.

The 101 days after that.

The years and decades after that.

We’re counting on you.

ALL IN.

See you in Heroic Elite?!

LOVE!!!

-Michael

P.S. Check out Brian’s sleep scores from the last few days and a big week of HUSTLING.


⬅️ Prior update: Dear Dad! (And Mom!) I know this is a bit untraditional but…

➡️ Next update: Money will NOT be the thing that stops you… From activating your potential

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