That's Like You, Hero!
Thanks for submitting your application to speak to one of our team about Heroic Coach. Based on what you wrote in your application, it looks like the best place for you to start on your Heroic journey is with our Basic Training course.
It's the most comprehensive distillation of ancient wisdom, modern science, and practical tools designed to help you show up as the best, most Heroic version of yourself moment to moment to moment, and follows the same 7 Objectives as our Coach program.
You can access Basic Training inside the Heroic app, which you can learn more about below as well as claim a free 14-day trial to help you kickstart your journey towards living with Areté and activating your Heroic potential.
"Heroic is the best self-development platform in the world."
— John Mackey, co-ounder & former CEO of Whole Foods Market

Ancient Wisdom + Modern Science + Practical Tools
Welcome to your social training platform, Hero. It's time to move from theory to practice to mastery and activate your Heroic potential. With the encouragement, support, and accountability of a community of others committed to doing the same. TODAY!
Get More Wisdom in Less Time
Learn the Big Ideas from the best self-development books in 20 minutes or less with Philosopher's Notes. Explore ancient wisdom classics and modern-day bestsellers on stoicism, productivity, habits, sleep, positive psychology, mental toughness, peak performance, and more.






⭐ ⭐ ⭐ ⭐ ⭐
"The most important app on my phone. Hands down."
— Joseph Okes, 5-star review
Be Your Best with Basic Training
Know the ultimate game, forge antifragile confidence, optimize your Big 3, make today a masterpiece, master yourself, dominate the fundamentals, and activate your superpower with Brian Johnson—author, philosopher, and CEO of Heroic—as your guide.







WHERE THE BEST GO TO GET BETTER
We've been blessed to serve 100,000+ individuals from every country in the world—including elite performers at the highest levels: best-selling authors, Fortune 100 executives, military officers, athletes, and coaches.
My go-to source for taking a time-efficient deep dive into the world’s best books on health, wealth, neuroscience, fitness, business, nutrition, lifestyle, and philosophy.

Heroic is part of my morning routine to charge me up for the day's battles. If you’re serious about leading heroically, I recommend you use it too... Hooyah!

The powerful information Brian packs into each Philosopher's Note is amazing. He distills the best of the best.

Every day, without exception, Heroic fuels me emotionally, intellectually, and spiritually!

I use Heroic every morning. I'm addicted.

One of the most useful tools I've come across in ages.

If you're looking to super charge your quest to cultivate a deep life, then I highly recommend you use Heroic. I do.

A whole lot of huge ideas in bite size, eminently digestible morsels. Brian has such a natural, infectiously appealing way of making wisdom relevant to just about everybody. Like a sampler plate of the very best books out there.

The answers to all your problems have been written down in a book somewhere. Brian is your guide, he allows us to discover many great truths of this world in a simple straight-forward manner.

I was a huge fan of Philosopher's Notes and Brian Johnson before we became friends. If you share my commitment to living your full potential, I know you’ll love Heroic.

From the author of Areté: Activate Your Heroic Potential
If you asked the ancient Stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self, moment to moment to moment. Learn more about the book and get your copy here.

The App for Living With Areté
Practical tools, inspiration, and guidance to experience eudaimonia via areté and flourish by putting virtue into action: Wisdom. Discipline. Love. Courage. Gratitude. Hope. Curiosity. Zest. Together. TODAY.







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"This is a game changer."
— Anne D., 5-star review
Connect With Your Tribe
Get social support, accountability, and encouragement from an inspiring, global community of people committed to expressing their best and positively impacting the world—on the social platform built to be an answer to The Social Dilemma.












Ancient Wisdom + Modern Science + Practical Tools
- Get More Wisdom in Less Time: Over 600+ of the best personal-development books distilled into inspiring, practical content.
- Learn the Way You Want: Video, audio, and text-based Philosopher's Notes, Heroic +1s, hour-long 101 classes, and more.
- Tools for Accountability: Move from theory to practice with habit-tracking tools to help you maximize your growth.
- Optimize Your Life: Learn the Top 10 Big Ideas on Stoicism, Sleep, Productivity, Habits, Positive Psychology, Mental Toughness, and more.
- Scientifically-Proven Flourishing: Feel more purposeful, supported, engaged, happier, capable, respected, and optimistic.
- Find Your Tribe: Connect with a community of high performers on the social platform built as an answer to The Social Dilemma.
- Feel More Energized: Hit just one behavioral target per day and research shows you can feel 23% more energized in one month.
- Be More Productive: Heroic can help boost productivity by 20%. That's like working 5 days and getting a 6th for free.
- Experience More Connection: Improve the quality and connection in your personal and professional relationships.
- World-Class Digital Platform: iOS, Android, and Web. Designed by the same team that helped create Slack, Tinder, and Uber Eats.
Choose your plan
After your free 30-day trial ends, your card will be charged and your subscription will automatically renew each period. Cancel anytime. Note: Heroic Premium is free for anyone who can't afford it. Request a scholarship.
Meet Heroic, Public Benefit Corporation
Heroic is a social training platform that integrates ancient wisdom, modern science, and world-class behavioral design tools to help you show up as the best, most Heroic version of yourself so that we can change the world, together.
We’re also a history-making, crowdfunded Public Benefit Corporation committed to running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love as we strive to fulfill our Mission to help create a world in which 51% of humanity is flourishing by the year 2051.
We’ve served 100,000+ people from every country around the world, including 10,000+ people with Heroic Coach and 1,000+ Heroic Ambassadors with tools to change lives.

Certified B-Corp
Heroic meets the certified B-Corporation high standards of social and environmental impact. Heroic Premium is also free for anyone who wants to become a member but truly can't afford it. Learn more about our scholarship program.
