We are ALL Coaches—whether on a “professional” (or aspiring “professional”) level OR as individuals passionate about showing up as our best selves and helping others do the same, even if “just” our kids (and grandkids!), colleagues, and/or broader communities.

Our scientifically-validated Heroic Coach program is designed to empower YOU, as a Coach, to be a force multiplier changing lives in your family, business, and local community.

We do that by integrating ancient wisdom, modern science, and world-class, scientifically-proven behavioral design tools to help you move from Theory to Practice to Mastery so you can more consistently show up as the best, most Heroic version of yourself.

Our program has THREE main objectives:

  1. Empowering YOU to show up as your best self;
  2. Empowering you to help YOUR CLIENTS (and colleagues and kids and…!) show up as THEIR best selves; and,
  3. Empowering you to create a BUSINESS in which you get paid to do 1 and 2 if that’s your calling.

We’ve had well over 10,000 people from over 100 countries join our program. They’ve shared THOUSANDS of testimonials on how Heroic Coach has helped them find a deeper sense of purpose while optimizing their energy, productivity, and sense of connection.

You can do the same by joining Heroic Coach — Class XV, which starts on April 17th, 2023.

And, when you enroll today, you can save $500 on tuition and be able to join for just $999.89. (With payment plans available).

Here’s everything you’ll get as part of Heroic Coach:

  • The Mastery Series that a leading well-being research lab shows can significantly boost your Energy, Productivity, and Connection.
  • Daily Mastery @ 1:01 Live Coaching with Brian to help you move from Theory to Practice to Mastery TODAY.
  • Weekly Heroic Chats with Masters to learn how world-class teachers and leaders show up to give their best.
  • Full Library of all recorded Mastery Live @ 1:01s and Chats with Masters.
  • Additional Live Coaching Sessions with Team Heroic and Coach Guest Faculty up to 10x every month.
  • 90+ Luminary Guest Faculty Sessions from nearly 75 world-class thinkers and teachers, with new sessions every month.
  • 400+ hours of recorded, categorized Live Coaching.
  • Heroic Performance Coach Certification. If you earn it.
  • Coaching Delivery and Coaching Sales Toolkits. Plus opportunities to sign up for additional Heroic Workshop facilitator training.
  • Bring a Heroic Buddy for FREE. Invite someone to join you on the Heroic Coach journey at no additional cost.
  • One year of Heroic Premium for you and one for your Heroic Buddy, plus…
  • TEN (10!) additional annual Heroic Premium memberships to share (normally $99.99 each) for free with family, friends, clients, colleagues, teammates, etc.

All GUARANTEED to be THE best investment you’ve ever made in yourself or we’ll give you your money back, no questions asked.

If you feel inspired to join our Heroic movement to help us change the world, we’d be deeply honored to welcome you into our Coach program.


Send an email to support@heroic.us. You'll typically hear back from us within one business day.


Give us a call (or text if in the USA) at 1-877-243-2051. If we're busy assisting other heroes, just leave a voicemail for a callback.

Office Hours

Join us for live support every Wednesday at noon CST. Add it to your calendar here.