Be the best version of yourself, help others to be their best, and make money doing what you love.
Redefine what you know about performance and wellbeing to transform yourself and the world with this integrated, actionable, and scientifically-validated 300-day training and certification program.
"I've experienced plenty of coaching programs over the years, but not a single one comes close to what Heroic Coach has to offer."
— Sean Casey, New York Yankees hitting coach, 3x Major League Baseball All-Star
Over the past 25 years, I've taken just about every course out there. Heroic Coach is absolutely life-changing and worth more than the $10k+ offerings. I’ve recommended it to all of my clients, my buddies, and even my wife and her students.
I already had 2 coaching certifications, but Heroic Coach was indisputably the most valuable I’ve taken - for me personally and the people I work with.
I’ve been studying and practicing personal development for over 20 years and Heroic Coach is BY FAR the best program I've ever participated in.
The biggest win from this past year that I can attribute to the Heroic Coach Program is reconnecting with my core values, worth and capabilities to accomplish great things. It's landed me an internship with a neuro-innovation company that has helped children, athletes, and entrepreneurs improve their performance. I've performed so well that they want to do business with me moving forward and grow together as I develop my own business. All because I was able to present my best self in everything I do.
It will be the best investment in yourself ever! If you do the work, it will help you to become part of the 1% of the population that thrives in life. You will feel alive and not just exist.
I am a lifelong learner with 10 years as a school counselor and almost 20 years as a coach. I already had a couple of coaching certifications but I'm always looking for ways to level up my knowledge and skills. Heroic Coach was exactly the type of program I wanted to help me be the best version of myself and help others become their best, too.
Thank you for this incredible program! It has really kicked my ass (in a good way!). I gotta admit, being a pretty experienced (and I think a pretty decent) coach, I thought Heroic Coach would be a nice addition to my coach resources, but not ‘rock my world’ kinda thing. I have found instead that I have been rocked at a very fundamental level, and have noticed meaningful shifts in my life and my coaching.
Performance at the Highest Levels
See how Heroic and Areté (the Heroic book and one of your Coach training manuals) are used by world-class Coaches and trainers including the Miami Heat's Coach Spo (THE highest paid coach in North American sports history), NCAA Championship-winning coach Brian O'Connor, and founding director of the Master of Applied Positive Psychology (MAPP) program at the University of Pennsylvania, Dr. James Pawelski.
The Core Heroic Coach Curriculum
Download the program overviewDownload the Program Overview and Invitation Letter
Read the PDF overview from Brian Johnson—author, philosopher, and CEO of Heroic
Experience week one of CoachComplete the first week of Training for free
Gain a broad understanding of our 7 core objectives and do your first three exercises
Where the best in the world go to be their best
We've been blessed to serve 10,000+ individuals from 100+ countries with our Coach program, including those who serve at the highest levels of the U.S. Military, professional sports organizations, and Fortune 100 companies.
Heroic Coach is one of the most valuable assets in the area of personal development that exists on the planet.
I routinely tell those I serve that Heroic is where this coach goes to get coached.
The Heroic Coaching program and aligned app are, by far, the most transformational human development that I have participated in. It has been life changing for me.
Heroic Coach has transformed the way I engage with life, shifting my paradigm from fear to purpose-drive excellence.
2,000 years of wisdom compressed into a highly actionable framework that is applicable in every day life.
With full confidence I can say that right now, I am the best version of myself that I’ve ever been. All for one reason: the Heroic Coach program.
A framework and toolbox to turbo-charge your life towards becoming the best version of yourself. Begin wherever you are now and watch the magic happen.
As a busy working mother, I have found Heroic Coach to be the one thing that helps me maintain balance in my work, health, and family life.
It has made me a better person, full stop. As an expert in guiding people through financial transition, Heroic Coach gave me the training and skills to help them move beyond the spreadsheet and develop a rich life outside of work.
"I AM NOT EXAGGERATING WHEN I SAY THAT THE SIZES OF THESE PRE-POST EFFECTS WERE LARGER THAN I HAD EVER WITNESSED IN MY OWN 35 YEARS OF RESEARCH ON WELL-BEING AND HUMAN CONNECTION."
— Sonja Lyubomirsky, distinguished professor in the Department of Psychology at the University of California, Riverside, and author of The How of Happiness and The Myths of Happiness
Hear from current and former students
Watch the videos below to hear how Heroic Coach can help you transform your life and positively impact those around you. Or read hundreds of stories of impact from individuals around the world.
From the author of Areté: Activate Your Heroic Potential
If you asked the ancient Stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self, moment to moment to moment. Learn more about the book and get your copy here.
Meet Your Instructors
Brian Johnson
Founder + CEO of Heroic, Author of Areté: Activate Your Heroic Potential
Michael Balchan
President + Head Coach of Heroic
Alexandra Johnson
Co-founder of Heroic
And 100+ other world-class experts in their fields
Join (or catch the recording of) private training sessions with Luminary Guest Faculty members from peak performance experts and Navy SEALs, to bestselling authors and world-renowned researchers, to elite Coaches and business leaders.
My business revenue has doubled this year without burnout. I used to work 24-hour days for multiple days to keep up. Now I have routines that help my energy, greater focus for my clients and I’m more present for my family and friends. Most importantly, I have learned to show up every day and make every minute the best possible. There truly isn’t anyone who wouldn’t be impacted by this course.
The Heroic Coach program has helped me more than any personal development resource I've ever used in my life. And that says a lot. Because I have spent thousands of dollars, and hundreds of hours consuming other personal development resources.
I have spent many thousands of dollars on courses over the years, but Heroic Coach has been the most practical and transformative program I have found. The content, user experience, relevance, practical and simple worksheets, linking of ideas and motivational prompts make it impossible for me to stop! Obvious, easy to do and fun to celebrate. I am using so much of this wisdom in my own life and with clients. It is truly transformative. You are changing lives.
The Heroic Coach program has been one of the most life transformative experiences I’ve ever undertaken. Enlightening, challenging and inspiring, the program over-delivered on value! Thank you, thank you, thank you, Brian, Michael and the rest of the Heroic team.
I'm taking more action with growing my business and leading my team, and I generally just feel and act like the best version of myself. I’m in better health than I've ever been, losing 12kg and gaining strength and energy. I’m also closer to my family. I was a little skeptical that Heroic Coach can ‘fundamentally and permanently change your life,' however, it is absolutely true. I am truly and eternally grateful to the entire team.
I’ve seen the material offered by expensive programs like Jack Canfield’s 'Train the Trainer' certification. I’ve also seen Michael Hyatt’s Best Year Ever, Eben Pagan’s Virtual Coach, and plenty of others. Many of them are very good, BUT Heroic + Coach is the BEST of the best! Keep up the great work and thank you!
I was already a high-performer, but Heroic pushed me to an entire new level of greatness. My mental, physical, spiritual tanks are all humming as a result of the things I’ve learned over the past year.
The Heroic Coach program has literally changed my life. If you're looking to optimize your energy, your work and your home life, the Heroic Coach program is for you!
