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You are the Hero
we've been waiting for.
Transform yourself and the world with a scientifically-validated,
300-day training and certification program.
Download the Heroic Coach welcome pack below, including
the first module of the program completely FREE:
Watch this short welcome video
From Brian Johnson, author, philosopher, and founder + CEO of Heroic
1. Be the best version of yourself
2. Help others to be their best
3. Make money doing what you love
- Learn the absolute best of ancient wisdom and modern science, and apply it to your life
- Be the best version of yourself with a curriculum that's proven to change lives
- Get personalized feedback during LIVE coaching sessions multiple times every week
- Train anytime, anywhere with our world-class digital platform and mobile apps
- Master the protocol that's used to support performance at the absolute highest levels
- Learn from 100+ world-class instructors, leaders, coaches, trainers, and experts
- Get encouragement and accountability from your personal Heroic "Boat Crew"
- Move from Theory to Practice with proven behavior training tools and practical worksheets
- Experience and guide scientifically proven transformation
- Increase your power to impact change through Coach skills training, practice, and feedback
- Expand your professional opportunities with business training, templates, and toolkits
- Earn an accredited Heroic Coach certification if you do what it takes to graduate
The Heroic Coach Certification and Empowerment Program
Optimize your life, performance, and profession in just 25 minutes a day—increasing wellbeing, wealth, and relationships with the same protocol that supports performance at the highest levels of the U.S. Military, professional sports organizations, Fortune 100 companies, and clients in thousands of communities around the world.
"I've experienced plenty of coaching programs over the years, but not a single one comes close to what Heroic Coach has to offer."
— Sean Casey, New York Yankees hitting coach, 3x Major League Baseball All-Star
Performance at the Highest Levels
See how Heroic and Areté (the Heroic book and one of your Coach training manuals) are used by world-class Coaches and trainers including the Miami Heat's Coach Spo (THE highest paid coach in North American sports history), NCAA Championship-winning coach Brian O'Connor, and founding director of the Master of Applied Positive Psychology (MAPP) program at the University of Pennsylvania, Dr. James Pawelski.
What difference will Heroic Coach make in your life?
Which group are you in?
Heroic Coach serves both "masters" and "coaches." From our perspective, the (!) most important thing we do to help EVERYONE boost their professional success—whether that's the performer or the CEO or the Coach—is to help you be the best version of yourself.
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Masters
Want to activate your potential and be your best as a leader, entrepreneur, CEO, professional athlete, parent, venture capitalist, military leader, HR executive, therapist, principal, teacher, trainer, grandparent, and/or other roles? 50% of the people in our program fit into this group.
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Coaches
Want to activate your potential and build or grow a thriving business helping OTHERS activate their potential as well—whether as a professional Coach, speaker, workshop instructor, leadership development, or other similar means. 50% of the people who enroll in Coach are professional "Coaches."
The Core Heroic Coach Curriculum
- Download the program overview
Download the Program Overview and Invitation Letter
Read the PDF overview from Brian Johnson—author, philosopher, and CEO of Heroic
- Take Module O Today!
Complete the first week of Training for free
Gain a broad understanding of our 7 core objectives and do your first three exercises
What You'll Learn
The protocol for being your best and helping others be their best starts with the Mastery Series: a comprehensive, 26-lesson, step-by-step curriculum spanning ancient wisdom and modern science. A leading well-being research lab shows that completing this program will significantly increase your energy, productivity, and connection.
- Ancient Wisdom, Modern Science, and Practical Tools
Distilled from over 600+ of the world's best personal-development books and decades of experience coaching and training 10,000+ individuals. - How to Win the Ultimate Game
Close the gap between who you're capable of being and who you're actually being and express the best version of yourself, right now! - Forge Antifragile Confidence
Move beyond being resilient to being antifragile, such that the more challenges you face, the stronger you become. Everything in life becomes fuel for your growth with that level of intense trust in yourself. - Optimize Your Energy, Work, and Love
It's time to simplify personal development and get yourself more energized than you've ever been, such that you can be more productive and do higher quality work than you've ever done and, at the same time, be more loving and connected than you've ever been in your life. - How to Make Today a Masterpiece
Today's the day to move from theory to practice to mastery. You're going to learn the step-by-step formula for creating masterpiece days in your PM, AM, Energy, Work, and Love. - The Science of Self-Mastery
How to install positive habits, delete self-destructive habits, and use your willpower wisely to create an environment where your prior best becomes your new baseline. Life. Changing. - Install the Fundamentals of High Performance
Eating, moving, sleeping, breathing, focusing, meditation, journaling, celebration, gratitude, and prosperity. Learn and install the simple key behaviors that change everything. - Activate Your Superpower
When you can get your energy focused on what's important now consistently, you will activate your Heroic potential—improving performance in every area of your life and becoming unstoppable.
- Start Heroic Coach Monthly
HEROIC COACH MONTHLY MEMBERSHIP
Want to Activate the Best in YOURSELF and/or OTHERS?
$499/month
Billed as 11 monthly payments of $499.00 for a total cost of $5,489
Your Heroic Coach monthly membership includes:
- 300 days of Heroic Premium, Plus…
- Heroic Performance Coach Certification, training, empowerment, sales and Coaching delivery toolkit
- The Mastery Series (That a Leading Well-Being Research Lab Shows Can Significantly Boost Your Energy, Productivity, and Connection)
- Heroic Chats with Masters (Every Week!) to Learn how World-Class Teachers and Leaders Show Up to Give Their Best
- Full Library of All Recorded Mastery Live @ 1:01s and Chats with Masters
- Additional Live Coaching Sessions with Team Heroic and Coach Guest Faculty up to 10x Every Month
- Connect with Other Heroic Masters from Around the World in Virtual Zoom Mastermind Groups 😉
- 400+ hours of Recorded, Categorized Live Coaching
- 85+ Private Trainings from 75+ World-Class Guest Faculty
- Coaching Delivery and Coaching Sales Toolkits
- Start Heroic Coach Single-Pay
HEROIC COACH SINGLE-PAY MEMBERSHIP
Want to Activate the Best in YOURSELF and/or OTHERS AND SAVE $2,490?
$4999/once
Billed as a single payment of $4,999.00 with no additional cost
Heroic Coach includes:
- Everything in the monthly payment membership PLUS:
- 3 months of dedicated 1-on-1 support from a Heroic Performance Coach, who is hand selected by Team Heroic for you from your personal preferences, so you get all the help you need to be the best version of yourself and make this THE greatest year of your life ($1,000 value)
- A ticket to attend our Heroic Coach Graduation Event where you are celebrated for completing the 300-day program, can complete your “energetic best” requirement, will forge relationships that last a lifetime with a group of like-minded peers, and can connect even more to your authentic, deepest, best version of yourself ($1,000 value)
Where the best in the world go to be their best
We've been blessed to serve 10,000+ individuals from 100+ countries with our Coach program, including those who serve at the highest levels of the U.S. Military, professional sports organizations, and Fortune 100 companies.
Science Says...
We worked with distinguished professor of psychology and award-winning researcher Sonja Lyubomirsky, along with her world-leading wellness lab, to study the efficacy of our Coach program. Bottom line? The quantitative data showed effects that were, in the words of our research lead, "massively positive." Check out visual representations of the data here, and professor Lyubomirsky's one-page memo here.
"I AM NOT EXAGGERATING WHEN I SAY THAT THE SIZES OF THESE PRE-POST EFFECTS WERE LARGER THAN I HAD EVER WITNESSED IN MY OWN 35 YEARS OF RESEARCH ON WELL-BEING AND HUMAN CONNECTION."
— Sonja Lyubomirsky, distinguished professor in the Department of Psychology at the University of California, Riverside, and author of The How of Happiness and The Myths of Happiness
Hear from current and former students
Watch the videos below to hear how Heroic Coach can help you transform your life and positively impact those around you. Or read hundreds of stories of impact from individuals around the world.
BE THE BEST VERSION OF YOURSELF, HELP OTHERS TO BE THEIR BEST, AND MAKE MONEY DOING WHAT YOU LOVE.
From the author of Areté: Activate Your Heroic Potential
If you asked the ancient Stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self, moment to moment to moment. Learn more about the book and get your copy here.
Meet Your Instructors
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Brian Johnson
Founder + CEO of Heroic, Author of Areté: Activate Your Heroic Potential
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Michael Balchan
President + Head Coach of Heroic
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Alexandra Johnson
Co-founder of Heroic
And 100+ other world-class experts in their fields
Join (or catch the recording of) private training sessions with Luminary Guest Faculty members from peak performance experts and Navy SEALs, to bestselling authors and world-renowned researchers, to elite Coaches and business leaders.
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10,000+
students from all walks of life, 100+ countries around the world, and leadership at the absolute highest levels.
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World-Class
training delivered via "The best self-development platform in the world." (According to John Mackey, founder & former CEO of Whole Foods.)
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93%
of Heroic Coaches report feeling connected to the best versions of themselves after completing the 300-day program.
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Live Coaching
sessions up to 10x per month with Brian Johnson, Head Coach Michael, co-founder Alexandra, and Heroic guest faculty.
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100+
industry-leading instructors, including elite peak-performance experts and coaches, bestselling authors, world-renowned researchers, and more.
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10-30 Minutes
per day to complete the program, transform your life, and activate your Heroic potential.
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Science Says...
independent, world-class research by leading wellness labs shows: Heroic works.
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Proven Tools
downloadable worksheets and digital, app-based tools to complete, favorite, and share.
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Certificate
as an official Heroic Performance Coach after completing your graduation requirements.
JOIN HEROIC COACH
FOR AS LOW AS $499
Our Guarantee
This will be THE best investment you’ve ever made in yourself or we’ll give you your money back, no questions asked, in the first 60 days. We've deliberately priced our program at a reduced price point (this type of program is typically $10,000+) because we’re committed to giving the best to the most for the least, and we want to absolutely astonish you as we make this unquestionably the best investment you’ve ever made in yourself. (PERIOD.)
Heroic is also a Public Benefit Corporation. We're absolutely (!) committed to running our business with virtue and we want you to FEEL our love and commitment to you and want you to say, “You know what? If I was running a business like that, that’s what I’d do.”
Still Not Sure?
If you’ve got any questions about the program, our methodology, or anything else, we’re here for you! Get in touch and we’ll do our best to help.
Simply hit the button below to book a call with one of our team who will be happy to answer all your questions.
JOIN HEROIC COACH
FOR AS LOW AS $499