Connect With and Learn from World-Class Experts
Heroic Coach includes access to Live Coaching from Brian EVERY DAY along with additional Live Coaching sessions (up to 10x per month) with Team Heroic and Coach Guest Faculty: ground-breaking researchers, world-leading experts, former Navy SEALS, best-selling authors, elite Coaches, and more. Plus the full library of previously recorded sessions.
Meet Team Heroic
Brian Johnson
Founder + CEO
Brian Johnson is 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of the world’s population is flourishing by the year 2051.
As a Founder/CEO he’s raised $25M+, built and sold two social platforms and made crowdfunding history. As a Philosopher/teacher, he’s helped hundreds of thousands of people from around the world and created a protocol that science says changes lives.
He’s the creator of PhilosophersNotes and was featured in the documentary on Joseph Campbell/the modern hero’s journey: Finding Joe.

Michael Balchan
Head Coach + Chief of Staff
Michael Balchan is a Harvard-trained behavioral economist and psychologist. He worked in finance for nearly a decade while studying and applying Brian's work before creating a thriving performance coaching practice using the Heroic protocol.
As Head Coach and Chief of Staff at Heroic, Michael helped Brian create the Heroic Coach program and social training platform.

Alexandra Johnson
Co-Founder
Alexandra Johnson is a former All-American volleyball player, a health coach, and a full-time Professional Optimizer. She’s a passionate student, teacher, and practitioner of all things Optimal Living. Alexandra is married to Brian and the mother of Emerson and Eleanor.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Meet the Luminary Guest Faculty
Heroic Coach features both a pre-recorded core curriculum and Live Coaching calls, where you have the opportunity to connect directly with our faculty for 1:1 support conquering your biggest challenges and stepping towards your most exciting opportunities. Live Coaching w/ Luminaries takes place multiple times per month throughout the course of the year.
Cal Newport, Ph.D.
Leading Authority on Productivity + Knowledge Work
Cal Newport got his Ph.D. in Computer Science from MIT. He is a Professor at Georgetown University and the bestselling author of Deep Work, Digital Minimalism and So Good They Can’t Ignore You.
In the Heroic Coach program, Cal helps us cultivate a Deep life so we can do the best work of our lives, amplify our interpersonal connections, and take our heroic flourishing to the next level.

Joe De Sena
Founder of Spartan + Endurance Athlete
Joe De Sena is the founder and CEO of Spartan—the world’s largest obstacle race and endurance brand. He is also a New York Times bestselling author of Spartan Up, Spartan Fit and The Spartan Way. His racing resume is the stuff of legend—over 50 ultra-events overall and 14 Ironman events in one year alone. Angela Duckworth calls him a “paragon of grit.”
In the Heroic Coach program, Joe inspires us with stories of perseverance, teaches us how to motivate youth (and ourselves) to cultivate grit + resilience, and coaches us on how to embrace challenges head-on.

Sonja Lyubomirsky, Ph.D.
Positive Psychologist + Bestselling Author
Sonja Lyubomirsky is one of the world’s leading positive psychologists. She got her Ph.D. from Stanford and is the bestselling author of The How of Happiness and The Myths of Happiness.
In the Heroic Coach program, Sonja coaches us on cultivating deeper connection in our relationships, how to best process sadness, and how we can go about growing our happiness levels.

Tal Ben-Shahar
Positive Psychologist + Happiness Expert
Tal Ben-Shahar is one of the world’s leading positive psychologists—”bridging the gap between academia and Main Street.” He taught two of the most popular classes in Harvard’s history and is the bestselling author of a number of books on the science of happiness.
In the Heroic Coach program, Tal shares his wisdom on how to navigate the lifelong journey of happiness and increase our happiness amidst setbacks—like navigating relationship challenges with our partners.

Mark Divine
Former Navy SEAL Commander + Entrepreneur + Bestselling Author
Mark Divine is a former U.S. Navy SEAL Commander. After a successful career and MBA, Mark graduated at the top of his SEAL class. He has created a number of multi-million dollar businesses and is the bestselling author of The Way of the SEAL, Unbeatable Mind, and Staring Down the Wolf.
In the Heroic Coach program, Mark helps us forge uncommon mental toughness by teaching us the 3 steps to master our minds, how to form the habit of feeding our Courage Wolf, and how to coach others to act in the face of fear.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Pilar Gerasimo
Health Journalist + Author + Podcaster
Pilar Gerasimo is a world-classs health journalist and the founding Editor-in-Chief of Experience Life magazine. (Which has earned over 100 awards and reaches over 3 million people across the world.) She’s also the host of the Living Experiment podcast (w/ Dallas Hartwig) and the author of The Healthy Deviant.
In the Heroic Coach program, Pilar teaches us skills and tools to conquer the Unhealthy Default Reality of our society—like Ultradian Rhythm Breaks and the Trouble Clock—so we can give the world our very best.

Michael Bungay Stanier
Coaching Expert + Best-Selling Author
Michael Bungay Stanier is the Founder of Box of Crayons and best-selling author of The Coaching Habit and The Advice Trap. He was a Rhodes Scholar and in 2019 has been named the #1 thought leader in coaching.
In the Heroic Coach program, Michael helps us be the Guide to be the Hero and equips us with actionable coaching tools—from curiosity practices to co-creative solution discovery to specific questions to bring the best out of others.

Steven Pressfield
Bestselling Author + Historian + Creativity Expert
Steven Pressfield wrote for 17 years before he earned his first penny from writing. Now, he’s the bestselling author of fiction and nonfiction (The Legend of Bagger Vance, Gates of Fire, The Afghan Campaign, The Lion’s Gate) as well as the cult classics on creativity, The War of Art, Turning Pro, Do the Work, and Nobody Wants to Read Your Sh*t.

Susan Peirce Thompson, Ph.D.
Leading Authority on the Neuroscience of Food
Susan Peirce Thompson is a Professor of Brain and Cognitive Sciences at the University of Rochester, an expert on the psychology of eating, and the Founder + CEO of Bright Line Eating Solutions.
In the Heroic Coach program, Susan coaches us on finding food freedom, how to integrate self-love with our desires to change, and mitigating cortisol (stress hormone) spikes as we navigate our idiosyncratic journeys towards our Bright-Sized bodies.

Phil Stutz, M.D.
Renowned Psychiatrist + Coach
Phil Stutz is an internationally-known psychiatrist and coach who has worked with some of Hollywood’s most elite actors and executives over a career that spans four decades. He's the creator of, and the bestselling author of, The Tools.
In the Heroic Coach program, Phil teaches us The Laws of Action, so we can learn to act in the face of utter uncertainty—collecting turnarounds, building true confidence, and actualizing our potential as we connect with our highest selves on a moment-to-moment basis.

Hal Elrod
Bestselling Author + Keynote Speaker + Coach
Hal Elrod is lucky to be alive. After being hit head-on by a drunk driver at 70 miles per hour, his heart stopped for over 6 minutes. After being told he’d never walk again, he went on to run a 52-mile ultra-marathon, write The Miracle Morning, and become one of the highest-rated keynote speakers and coaches in America… only to be diagnosed with a rare cancer in 2016 where he nearly died—again. Hal is now cancer-free and all-in elevating the consciousness of humanity, one morning at a time.
In the Heroic Coach program Hal helps us take absolute responsibility for our lives, sharing actionable tools for dictating the tone of every day by starting it on the right foot.

James & Suzie Pawelski
Leading Experts on Positive Psychology + Relationships
James Pawelski, Ph.D., is Professor of Practice and Director of Education in the Positive Psychology Center at the University of Pennsylvania where he co-founded the Master of Applied Positive Psychology Program with Martin Seligman in 2005. Suzie Pileggi Pawelski earned her Masters of Applied Positive Psychology from Penn, and is a freelance writer, well-being consultant, and international speaker specializing in the science of happiness and its effects on relationships and health. Together they co-wrote Happy Together.
In the Heroic Coach program, James and Suzie coach our community on putting our character strengths into action within the context of our relationships.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Gabriele Oettingen, Ph.D.
Leading Positive Psychologist + Creator of WOOP
Gabrielle Oettingen is one of the world’s leading researchers focused on the science of visualization, goal setting, and making your dreams a reality. She is a Professor at New York University, wrote Rethinking Positive Thinking and created the WOOP process.
In the Heroic Coach program, Gabriele guides us through a step by step process to reach our goals: envisioning them clearly and rubbing them up against the challenges of reality.

William B. Irvine, Ph.D.
Professor of Philosophy + Leading Expert on Stoicism
William B. Irvine is a professor at Wright State University who teaches, writes, and most importantly, actively PRACTICES his philosophy of Stoicism. He’s the author of many books including The Stoic Challenge and A Guide to the Good Life.
In the Heroic Coach program, Professor Irvine teaches us stoic psychological tools for dealing with emotion, how to fully-appreciate the moments of our lives, and how the tool of psychological framing can transform our experience of any event.

William Damon
World Leading Scholar of Human Development
One of the world’s leading scholars of human development, William Damon is Professor of Education at Stanford University, the Director of the Stanford Center on Adolescence, and a key contributor to the positive psychology movement.
In the Heroic Coach program, Professor Damon will help us take a scientific look at how to discover and create our purpose, the #1 thing that gets in the way of discovering and creating purpose, and tools to reduce timidity and build the courage and confidence to pursue it.

Katy Bowman
Internationally Recognized Biomechanist and Author
Katy Bowman is the founder of Nutritious Movement and is the bestselling author of multiple books including Whole Body Barefoot, Alignment Matters, and Move Your DNA. She is a biomechanist by training and a problem-solver at heart who has helped thousands reduce chronic pain, increase bone density, and improve metabolic health through better movement.

Barry Michels + Kristan Sargeant
Sought-After Psychotherapist + Coach
Barry Michels is a leading psychotherapist and bestselling author of The Tools and Coming Alive. Kristan Sargeant is a business coach & consultant and co-founder of The Guilde. Together, they combine the best of coaching, psychotherapy, and positive psychology to help people unleash their untapped potential.
In the Heroic Coach program, Kristan and Barry introduce us to Shadow Work—helping us understand, connect, and build trust with our shadow. They also share powerful tools for creating boundaries, working with difficult people, and more.

Steven Kotler
Leading Expert on Human Performance + Bestselling Author
Steven Kotler is a New York Times-bestselling author, Executive Director of the Flow Research Collective, and a leading expert on human performance. He is the author of nine bestselling books, including The Art of Impossible and The Rise of Superman, and his work has been nominated for two Pulitzer Prizes.
In the Heroic Coach program, Steven teaches us seven daily practices for peak performance, coaches us on the power of experimentation, and helps us learn to tune our nervous systems to maximize our growth capacity.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Cynthia Occelli
Author and Entrepreneur
Cynthia is an accomplished author (Resurrecting Venus), mentor, and entrepreneur. A former 9th-grade dropout and welfare mom, Cynthia turned her life around, graduated from law school, built her dream business and home, and successfully raised two conscientious children.
In the Heroic Coach program, Cynthia helps us integrate self-love + acceptance by surrendering perfectionism while offering steps to help us deeply connect to our intuition.

Dr. David Perlmutter + Dr. Austin Perlmutter
Father-Son Physician Team + Bestselling Authors
Dr. David Perlmutter is a Board-Certified Neurologist and bestselling author of 5 books. Dr. Austin Perlmutter is a board-certified internal medicine physician. Together, they’re a powerhouse father-and-son team: New York Times bestselling authors of Brain Wash, and world-class experts on brain health.

Alden Mills
Three-Time Navy SEAL Platoon Commander + Entrepreneur + CEO
Alden Mills is a three-time Navy SEAL platoon commander and the Founder/CEO of Perfect Fitness (which was one of Inc.’s fastest-growing companies in the country). He spent his early years as an uncoordinated, asthmatic. But Alden persevered – and became a one-time Olympic rowing hopeful, a stand-out leader at the US Naval Academy, a #1 ranked Navy SEAL platoon commander, a successful entrepreneur, then CEO of a fast-growing company.
In the Heroic Coach program, Alden helps us find alignment with our authentic self, free our limiting beliefs, and effectively lead others on a day-to-day basis.

Patrick McKeown
Leading Authority on Optimal Breathing
Patrick McKeown is one of the world’s leading authorities on the science of breathing. You may not think breathing is that important but, well, you’d be wrong. There’s a reason why the most recent Noble Prize was given to researchers studying the power of oxygen on optimizing our health.
In the Heroic Coach program, Patrick teaches and coaches us on the biochemistry, biomechanics, and cadence of optimal breathing so we can feel, think, focus, perform, and be at our best every day.

Donald Robertson
Expert Practitioner (and Teacher) of Stoicism
Donald Robertson is one of the world’s leading thinkers, writers AND practitioners of Stoic philosophy. He’s also a cognitive-behavioral therapist, and integrates Stoicism into his work with individuals.
In the Heroic Coach program, Donald teaches us practical applications of stoic wisdom—including how to be committed to the process while remaining unattached to outcomes, the importance of cognitive dissonance, and how we can let go of destructive habits.

Michelle Segar, Ph.D.
Leading Researcher on Sustainable Behavior Change
Michelle Segar is one of the world’s leading researchers studying the science of how to Optimize healthy behaviors. She is a Professor at the University of Michigan and author of No Sweat, which documents her decades of research into what actually works when trying to change health behaviors.
In the Heroic Coach program, Michelle coaches us on how to make healthy behaviors feel like a gift, what people get wrong when building healthy habits, and how to use self-care hierarchies to identify what’s most important.

Dan Siegel, M.D.
Neuroscientist + Mindfulness Expert
Dr. Dan Siegel is a Harvard-trained psychiatrist and one of the world’s leading neuroscientists and mindfulness experts. He created the field of interpersonal neurobiology and is a New York Times bestselling author of many books including Mindsight, The Whole-Brain Child, and Parenting from the Inside Out.
In the Heroic Coach program, Dan teaches us why integration is health, how movement impacts the brain, and the nine domains of integration—plus how to apply those domains to our coaching.

Paul Napper, Psy.D. + Anthony Rao, Ph.D.
Paul Napper is a leading psychological consultant and coach for business leaders, and received his doctorate from William James College. Anthony Rao is a cognitive-behavioral therapist, received his Ph.D. in psychology from Vanderbilt, and regularly appears as a featured expert on documentaries and other media. Together, they’ve held academic positions at Harvard Medical School and authored The Power of Agency.
In the Heroic Coach program, Paul and Anthony teach us how to cultivate agency + remain adaptable amidst disruption and coach us on navigating meaningful conversations with love ones, creating opportunities in times of crisis, and separating ourselves from the pack.

Lanny Bassham
Olympic Gold Medalist + Peak-Performance Expert
After having a “mental failure” in the 1972 Olympic Games, Lanny Bassham went on to study the mechanics of mental performance under pressure. He then used what he learned to become one of the most decorated rifle shooters in the sport’s history. Since then, Lanny has been teaching Mental Management® to Olympians, business owners, Fortune 500 Corporations and the elite of sport and business community.
In the Heroic Coach program, Lanny teaches us the power of imprinting our self-image by controlling the Reinforcement phase of any event, the Three Step Peak-Performance System, and how to turn perceived liabilities into helpful assets.

Dr. Nasha Winters
Metabolic Health Expert + Cancer Treatment Specialist
Dr. Nasha Winters is a best-selling author and the CEO of Optimal Terrain. As a thought leader in personalized precision medicine, Dr. Nasha works to educate doctors and researchers on how to apply integrative oncology both philosophically and therapeutically.
In the Heroic Coach program, Dr. Nasha coaches us on how to use the 6 Best Doctors framework and the Test → Assess → Address protocol to build healthy immune systems and Optimize the terrain of our health.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Tom Morris, Ph.D.
Leading Public Philosopher + Pioneering Business Thinker
Tom Morris earned his Ph.D. from Yale in both Philosophy and Religious Studies. For fifteen years, he was a Professor of Philosophy at the University of Notre Dame, where he quickly became a campus legend (often having up to an eighth of the student body in his classes). He’s also the author of over 30 books, including If Aristotle Ran General Motors and Philosophy for Dummies.
In the Heroic Coach program, Tom coaches us on spiritual alchemy, the importance of knowing ourselves and how to use the tools of The Perspective Telescope and Hill A/B to fuel our quests towards personal growth in virtue.

Todd Herman
Global Leader in Peak Performance
Todd is peak-performance coach and the author of the WSJ & International Best Selling Book, The Alter Ego Effect, which has been translated into 11 languages. He helps people master their identity and make change happen fast--with a solid helping of science.
In the Heroic Coach Program, Todd explains the importance of learning from the best and what he’s learned after 18,000+ hours of 1:1 coaching.

Tripp Lanier
Men’s Coach + Author + Podcaster
Tripp Lanier is a professional coach, host of The New Man Podcast, and author of This Book Will Make You Dangerous. He’s spent thousands of hours coaching people all around the world to get out of the rat race, become an authority in their field, and make a great living doing the work they were put on this earth to do.
In the Heroic Coach program, Tripp coaches us on and how to own our unique stores (as coaches + leaders), how we hold ourselves back from getting what we really want, and to create more freedom, love, aliveness, and peace in our lives.

Steve Chandler
Master Coach + Author of 30+ Books
Steve Chandler is the author of 30 books, the co-author of The Prosperous Coach. (He's also Brian Johnson’s former coach.) Steve is known as America's unorthodox personal growth expert and has helped thousands of people transform their lives and businesses.
In the Heroic Coach program, Steve helps us quickly move into action as we learn how to develop prosperous coaching relationships.

Carrie Contey, Ph.D.
Coach + Writer + Speaker on Parenting and Human Development
Carrie Contey, Ph.D. is a writer, speaker, and coach whose work offers a new perspective on human development, parenting and family life—and what we need to be healthy, whole and connected human beings at all phases of life. Carrie received her PhD in Clinical Psychology from the University of Texas, and is the author of What Babies Want.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Nir Eyal
Best-Selling Author + Speaker on Psychology, Technology, and Business
Nir Eyal is a world-class expert on the intersection of psychology, behavior design, and technology. He’s taught at Stanford and is the author of two bestselling books: Hooked (which teaches businesses “How to Build Habit-Forming Products”) and Indistractable (which teaches individuals “How to Control Your Attention and Choose Your Life”).
In the Heroic Coach program, Nir helps us bridge the gap between distraction and traction via a 4-step process fo living with intent. (Plus, actionable tools like the Concentration Crown, Schedule Syncing, The 10-Minute Rule, and more.)

David Emerald Womeldorff
Master Facilitator + Executive Coach + Author
David Emerald is an executive coach, master facilitator, and faculty at the University of Notre Dame’s Mendoza College of Business. His inspirational and practical approach helps leaders reach new levels of collaboration through empowering relationships.
In the Heroic Coach program, David helps us transform everyday drama into opportunities for growth, as we use The Empowerment Dynamic and 3 Vital Questions to lead more effectively and take control of our lives.

Zach Bush, MD
Thought Leader on Health, Disease, and Food Systems
Zach Bush, MD is a physician specializing in internal medicine, endocrinology and hospice care. He is an internationally recognized educator and thought leader on the microbiome as it relates to health, disease, and food systems. His passion for education reaches across many disciplines, including topics such as the role of soil and water ecosystems in human genomics, immunity, and gut/brain health.

Christine Hassler
Master Coach + Best-Selling Author
Christine Hassler is a best-selling author, master coach, and podcast host who is committed to guiding people and organizations into their highest potential. Christine has appeared as an expert on The Today Show, CNN, ABC, CBS, FOX, E!, and PBS.
In the Heroic Coach program, Christine teaches us the relationship between suffering and passion, the power of observer consciousness + working with our inner-child, what most new coaches get wrong, and how to enroll new clients by coaching through objections.

Alan Cohen
Best-Selling Author + Master Coach + Spiritual Teacher
Alan Cohen, M.A., is the best-selling author of 27 popular inspirational books, including the best-selling The Dragon Doesn’t Live Here Anymore, Spirit Means Business, and Why Your Life Sucks. He contributed to the Chicken Soup for the Soul series, and his work has been featured on Oprah.com, USA Today, and The Washington Post.
In the Heroic Coach program, Alan coaches us on how to trust ourselves, the power of listening to our internal voice of love (instead of fear), and practical tools for making decisions without stress and struggle.

Todd Henry
Expert on Helping Creative People and Teams Generate Brilliant Ideas
Todd is the founder of Accidental Creative, a company that helps creative people and teams generate brilliant ideas. He regularly speaks and consults with companies, both large and small, about how to develop practices and systems that lead to everyday brilliance, and his work has been featured by numerous major media outlets. His books have been translated into more than a dozen languages, and he speaks internationally on creativity, productivity, leadership, and passion for work.
In the Heroic Coach Program, Todd teaches us the 5 areas to focus on if we want to develop creative rhythm and focus and the importance of trusting those on your creative team.

Dr. Shefali Tsabary
Clinical Psychologist + NYT Bestselling Author
Dr. Shefali Tsabary is a New York Times bestselling author and world-renowned clinical psychologist who received her doctorate from Columbia University. She integrates both Eastern philosophy and Western psychology to help people transform themselves, and by extension, their families and children.
In the Heroic Coach program, Dr. Shefali shares practical tools for helping us become conscious parents so we can bring forth the best in children—and in all of our relationships.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Renee Jain, MAPP
Child Psychology Expert + Founder of GoZen! + Author
Renee Jain, MAPP is an expert child psychology, the founder of GoZen!, and the co-author of Superpowered. Renee is recognized as a pioneer in the fields of technology and social and emotional learning, helping children across the globe develop emotional well-being skills through practice. She holds a masters in psychology from the University of Pennsylvania and has two children.
In the Heroic Coach program Renee helps us transform our—and our children’s—anxiety into courage, confidence, and resilience.

Robert Biswas-Diener, M.D.
Leading Authority on Positive Psychology + Coaching
Dr. Robert Biswas-Diener is known as the “Indiana Jones of positive psychology.” He’s the author of seven books, including The Courage Quotient, and occupies a uniquely practical position in the psychology world as both a published researcher and practicing ICF certified coach.
In the Heroic Coach program, Dr. Biswas-Diener drops practical wisdom for being happier and coaching more effectively—including sharing the upside of our dark sides, how we can use emotions as information, how to connect authentically with our clients, and what it means to hold hands with our limiting beliefs.

Scott Barry Kaufman, Ph.D.
Humanistic Psychologist + Coach + Writer
Scott Barry Kaufman got his Ph.D. in cognitive psychology from Yale, and his M Phil. from Cambridge. He hosts the #1 psychology podcast in the world, coaches leaders on self-actualization, and writes and speaks about psychology. He’s the Author of numerous books, including Transcend: The New Science of Self-Actualization.

Caroline Welch
Mindfulness Expert + CEO of the Mindsight Institute
Caroline Welch is the CEO and Co-founder of the Mindsight Institute, helping thousands around the world bring more kindness, compassion and resilience into their daily life. She began her mindfulness practice forty years ago while working in Japan, and is the author of The Gift of Presence.
In the Heroic Coach program, Caroline coaches us on how to cultivate our presence in order to give it to the world—through our work and our relationships.

Valorie Burton
Author, Coach, and Speaker on Resilience and Happiness
Valorie Burton is a wife, parent, entrepreneur, author, speaker and life coach dedicated to helping people get unstuck and be unstoppable in every area of life. She has coached hundreds of clients in nearly every state and a dozen countries, and is the author of twelve books on personal development, Founder of The Coaching and Positive Psychology (CaPP) Institute and an international speaker on resilience and happiness.
In the Heroic Coach Program, Valorie reminds us of the importance of choosing the meaningful over the urgent and walks us through some powerful question we can ask as a coach or leader.

Ben Bergeron
Performance Coach to the World’s Fittest Athletes
Ben Bergeron has been coaching athletics since 1990, and coaching elite CrossFit Games athletes since 2009. He has coached five different CrossFit Games champions, including Katrín Davíðsdóttir, Mat Fraser, Cole Sager, and Brooke Wells.
In the Heroic Coach program, Ben coaches us on the principles of mental toughness, the power of being in-action, and how to create excellence in our athletic training—and beyond.

Enrollment for Heroic Coach - Class XVII is now OPEN!
CAPT (Ret) Bob Schoultz
Retired Navy SEAL Officer + Leadership Coach
Bob Schoultz is a retired Naval Special Warfare (SEAL) Captain—having commanded all East Coast SEAL Teams and served as Director of Character Development for the Naval Academy. Bob is an expert on leadership, team, and character development, now serving as a Director of Leadership Development at All-American Leadership.
In the Heroic Coach program Bob coaches us on how to lead flourishing teams via powerful stories from his 30 years of service and actionable tools like The Accountability Matrix.

Brandon Guyer
Former Major League Baseball Player + Mental Performance Coach
Brandon Guyer is the Founder of Fully Equipped Athlete and is a Mental Performance Coach, and Sports Nutritionist. He draws on his experience of playing seven years in Major League Baseball (MLB) where he learned that preparation is what really separates athletes. He's now on a mission to help athletes bridge the gap between performance and potential through nutrition and by cultivating an elite mindset. Watch as Brandon Guyer connects with and supports our community.
In the Heroic Coach program, Brandon encourages us to create processes and use the power of our breath to create present moment focus and performance at our best.

Desmond Clark
Former NFL Tight End + Author + Coach
Desmond Clark is a former star NFL Tight End, Entrepreneur, and Philanthropist. He’s the author of Principles of Winning, and is deeply committed to helping people live better lives by making good financial decisions.
In the Heroic Coach program, Desmond teaches us how to develop confidence, apply the principles of winning to our lives, and bring intentionality to our name and our word.

Alan Stein, Jr.
Peak-Performance Coach
Alan Stein, Jr. is a corporate performance coach and world-renowned speaker. He spent more than fifteen years working with the highest-performing basketball players on the planet, and now delivers high-energy keynotes, interactive workshops, and impactful trainings to help organizations improve performance, cohesion, and accountability.
In the Heroic Coach program, Alan teaches us the importance of The Unseen Hours, the art of storytelling, the power of using the tools we already have, and how to coach others (+ ourselves!) to boost motivation—even when moving towards changing goals.

Dr. Dale Bredesen
Authority on Neurodegenerative Disease
Dale Bredesen, M.D. is on a mission to end Alzheimers, once and for all. In his book The End of Alzheimers, Dr. Bredesen shines light on how we can not only prevent and treat Alzheimers, but REVERSE it.
In the Heroic Coach program, Dale teaches us about the threat of neurodegenerative disorders, and coaches us on the value of preventative measures, identifying and attacking root causes, and giving our brains the energy they need.

Rich Diviney
Retired Navy SEAL Officer + Founder of The Attributes
Rich was a Navy SEAL Officer for 20 years where he completed more than 13 overseas deployments – 11 of which were to Iraq and Afghanistan. During his career he achieved multiple leadership positions, including being the Commanding Officer of a Navy SEAL Command. Rich now works as a speaker, facilitator, and consultant with the Chapman & Co. Leadership Institute and Simon Sinek Inc.
In the Heroic Coach program, Rich shares why The Attributes are important and how we can use them to navigate uncertainty.

Travis Macy
Professional Endurance Athlete + Coach + Author
Travis Macy has completed over 120 ultra-endurance events in 17 countries. He’s the author of The Ultra Mindset and has broken records in Leadman (an epic endurance event consisting of a trail running marathon, 50-mile mountain bike race, Leadville 100 Mountain Bike Race, 10k road run, and Leadville 100 Run, all above 10,200' in the Rocky Mountains).
In the Heroic Coach program, Travis coaches us on how to make clear commitments, move powerfully through adversity, and the importance of never quitting—and how to have the wisdom to know when TO quit.

Thomas Seyfried, Ph.D.
Expert on Cancer as a Mitochondrial Metabolic Disease
Dr. Thomas Seyfried is a Professor of Biology at Boston College, and a leading expert on the metabolic theory of cancer. He has over 180 peer-reviewed publications, is author of Cancer as a Metabolic Disease, and recently received a Lifetime Achievement Award from the Academy of Complimentary and Integrative Medicine.
In the Heroic Coach program, Dr. Seyfried teaches us the scientific underpinnings of cancer as a metabolic disease, preventative measures we can take as individuals, and how we can support broader adoption of metabolic cancer treatment in medical establishments.

Mike Hayes
Former Commanding Officer of SEAL Team TWO
Mike Hayes is the former Commanding Officer of SEAL Team TWO, leading a two thousand–person Special Operations Task Force in Southeastern Afghanistan. In addition to a twenty-year career as a SEAL, Mike was a White House Fellow, served two years as Director of Defense Policy and Strategy at the National Security Council, and has worked directly with both Presidents George W. Bush and Barack Obama. Beyond his military and governmental service, Mike is currently the Chief Digital Transformation Officer at VMware.
In the Heroic Coach program, Mike Hayes explains how “Never Enough” can help us push ourselves to grow and the importance of a leader judging the action vs. judging a result.

Eric Maisel
Master Creativity Coach + Author of Over 50 Books
Eric Maisel is a master creativity coach and author of over 50 (!!) books on the creativity, mental health, and critical psychology. He’s a regular contributor to Psychology Today and leads acclaimed workshops all across the globe.
In the Heroic Coach program, Eric teaches us his secrets to creativity, and coaches us on conquering thoughts that don’t serve us, exiting the comfort zones of our coaching ability, organizing our creative projects, and discovering the creative projects that help us stay alive.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Michael Gelb
Leading Authority on the Application of Genius Thinking
Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development. He’s the author of 17 (!!) books, including How to Think Like Leonardo Da Vinci, Discover Your Genius, Innovate Like Edison, and The Art of Connection. Michael is also a Senior Fellow at The Center for Humanistic Management and a member of the Leading People and Organizations Advisory Board at the Fordham University Gabelli School of Business.
In the Heroic Coach Program, Michael helps us return to the present, outline our purpose, and cultivate the tool of mindmapping.

Alex Korb, Ph.D
Neuroscientist, Writer, and Coach
Alex Korb Ph.D is a neuroscientist, writer, and coach. He has studied the brain for over 20 years, and is the bestselling author of The Upward Spiral: Using Neuroscience to Reverse the Course of Depression, One Small Change at a Time. He earned his undergraduate degree in neuroscience at Brown University and his Ph.D. in neuroscience at UCLA. He has published over a dozen peer-reviewed journal articles on depression, neuromodulation, and other topics. Alex is currently an adjunct assistant professor at UCLA in the department of psychiatry and biobehavioral sciences as well as vice-president of research and development for BrainSonix.
In the Heroic Coach program, Alex helps us to manage our stress inducers, practice self-compassion, and provide astonishing value to existing or potential clients.

Shannon Polly, MAPP
Author and Coach
Shannon Polly, MAPP was one of the first 150 people in the world to receive their Master in Applied Positive Psychology (MAPP) degree from the University of Pennsylvania under Dr. Martin Seligman. She is a leadership development facilitator, coach, speaker, and author of Character Strengths Matter.
In the Heroic Coach Program, Shannon helps us to leverage our character strengths and coaches us on how we can see and celebrate the strengths of others.

Tom Sterner
Mental Performance Coach to Athletes and Leaders
Tom Sterner is a leading mental performance coach, Founder and CEO of The Practicing Mind Institute, and author of The Practicing Mind and Fully Engaged. He works with high-performers (in athletics, business, and other domains) to help them to operate effectively in high-stress situations and achieve to new levels of mastery.
In the Heroic Coach program, Tom teaches us how to use meditation (and rescue mantras) to cultivate better responses, how to love the process of practice (and its endless challenges), and why the skill of non-judgment is so crucial in our growth journeys.

Tim Pychyl, Ph.D.
Psychology Professor and Leading Researcher on Procrastination
Timothy A. Pychyl, Ph.D., is a world-class expert on the science of procrastination and it’s impact on wellbeing. He is an Associate Professor in the Department of Psychology and the Director of the Centre for Initiatives in Education at Carleton University, and the author of Solving the Procrastination Puzzle.
In the Heroic Coach program, Tim helps us understand the difference between procrastination and delay, and how procrastination connects with health, perfectionism, self-compassion and more.

Dr. Jeffrey M. Schwartz
World-Leading Expert on Neuroplasticity
Dr. Jeffrey Schwartz is a research psychiatrist UCLA and one of the world’s leading experts in neuroplasticity. His groundbreaking studies on the philosophy of conscious awareness—the idea that the actions of the mind have an effect on the workings of the brain—have provided the hard evidence that the mind can control the brain’s chemistry.
In the Heroic Coach program, Jeff explores the intersection of neuroplasticity and coaching, including how we can connect with the Wise Advocate within ourselves and four steps to managing obsessive-compulsive disorder.

Josie Thomson
Award-Winning Coach + NeuroLeadership Expert
Josie Thomson is a NeuroLeadership expert, multi-award winning coach, and international speaker. As a two-time cancer survivor, Josie knows what it’s like to face the odds—and beat them. She’s a leader in helping people use adversity as an opportunity for triumph and success. She’s also the co-author of The Wise Advocate.
In the Heroic Coach program, Josie helps us connect with our Wise Advocates so we can actualize our leadership potential and give the world all we’ve got.

Enrollment for Heroic Coach - Class XVII is now OPEN!
Paul Hawken
Environmentalist, Economist, and Activist
Paul Hawken is an environmentalist, entrepreneur, author and activist who has dedicated his life to environmental sustainability and changing the relationship between business and the environment. He is one of the environmental movement’s leading voices, and a pioneering architect of corporate reform with respect to ecological practices.
In the Heroic Coach program, Paul discusses our climate crisis as well as what we can do to contribute to change.

Alisa Vitti
Functional Nutrition and Women's Hormone Expert
Alisa Vitti, HHC, AADP, is a functional nutrition and women's hormone expert, the founder of modern hormone health care company FLO Living, bestselling author of WomanCode, and creator of MyFLO, the #1 paid period app on iTunes.
In the Heroic Coach program, Alisa helps women to understand their cycle and the nutrition that will best support them and their biology.

Joshua Becker
Bestselling Author on Books About Minimalism and Intentional Living
Joshua Becker is an American author, writer, and philanthropist. Becker has written four books on minimalism and intentional living, which have collectively sold hundreds of thousands of copies and have been translated from English into several languages including Chinese, Spanish, German, and Polish.
In the Heroic Coach program, Joshua helps us overcome the obstacles we might experience when simplifying and coaches us on how to create more time for leisure.

Neil Pasricha
Bestselling Author of The Happiness Equation
Neil Pasricha is a Canadian author, entrepreneur, podcaster, and public speaker characterized by his advocacy of positivity and simple pleasures. He is best known for his The Book of Awesome series, and The Happiness Equation which are international bestsellers.
In the Heroic Coach program, Neil shares his framework for confidence and his daily pre-bed practice.

Brian Cain
World-Class Mental Performance Coach
Brian Cain is a #1 International best-selling author and one of the world’s foremost authorities on mental performance. His mental performance training strategies have been used by thousands of elite performers and top athletes worldwide, including industry-leading companies like Burton Snowboards and Fuddruckers, UFC World Champions, multiple NCAA National Champions, and hundreds of athletes in the UFC, NBA, PGA, NFL, NHL, and MLB.
In the Heroic Coach program, Brian Cain walks us through his mental imagery and visualization tools and teaches us the business side of coaching.

Mike Erwin
Entrepreneur, Leader, and Veteran
Michael S. Erwin is the CEO of the Character & Leadership Center, and founder and president of the Positivity Project, a nonprofit organization that helps America's youth build better relationships by recognizing the character strengths in themselves and others.
In the Heroic Coach program, Mike encourages us to manage our inputs so that we can better lead ourself and others.

Rory Vaden
Bestselling Author, Speaker, and Branding Expert
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in The Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television and in several other major media outlets. As a world-renowned speaker, His TedX talk has been viewed over 3 million times, he is a 2x World Champion of Public Speaking Finalist and he was recently named as one of the top 100 leadership speakers in the world by Inc Magazine. He is also the Co-Founder of Brand Builders Group where he teaches people how to grow their influence and build and monetize their personal brand.
In the Heroic Coach program, Rory teaches us how we can multiple our time and how to best build a personal brand.

Scott Gorman
Recovery Coach
Scott Gorman has been providing hope and redemption by coaching and intervening on those suffering from Alcohol and Substance Use Disorders for over 25 years. He has been a pioneer in the Recovery Coaching movement, focusing on the Film, Television, Music, and Professional Sports Industries.
In the Heroic Coach program, Scott reminds us of the importance of connecting before we aim to help and serve others.
