Part I:


This is Brian with a quick note and an exciting invitation. 👋


I’m still buzzing from our event 10 days ago. The whole week was transformational—for me, for everyone there, for our movement, and for our Public Benefit Corporation.

(Check out some pictures and a little video below from my new friend Gina that beautifully captures the spirit of the week!)

(And, if you haven’t watched How We’re Going to Change the World Together 101 yet, please do! My favorite part? Alexandra and me celebrating Michael near the end. 🙏)


Our inaugural Heroic Workshop Instructor Training was SUCH a transformational experience (and SUCH a critical component to our Mission—these 100+ Heroic Coaches from 33 states and 13 countries are our FORCE MULTIPLIERS!) that we decided to IMMEDIATELY lean into our next events.

To be clear, we already knew that we would do two more big events this year, but we decided to (goosebumps!) go NEXT NEXT NEXT LEVEL with our next one.

Michael will fill in the details later this week…


Here’s the short story.

We’re going to Athens.

It’s going to be Heroic.

Six days.

Equal parts Heroic training and exploring Athens.

We’ll be touring Aristotle’s Lyceum and Plato’s Academy along with the ancient ruins of Athens.


We’re planning to spend time visiting (and training at!) the stadium in which the first modern Olympic Games were held in 1896.

😳 🤯!!


And we might even have a special guest join us—our friend Donald Robertson who is one of the world’s leading Stoic scholars and practitioners.

As you may know, Donald wrote How to Think Like a Roman Emperor and The Philosophy of Cognitive Behavioural Therapy.

He’s the guy who gave us the whole Warriors vs. Librarians distinction and introduced me to The Choice of Hercules.

Goosebumps typing that as I imagine being in the same place Socrates used to tell that story AND the same place his protégé Plato taught AND the same place where *his* protégé Aristotle taught AND the same place where Zeno founded Stoicism back in the day.


Did you know Zeno studied at Plato’s Academy for a decade before creating Stoicism? True story.

Again, Michael will fill in the details.

For now…

Hold THESE dates: Monday Nov 4th — Saturday Nov 9th.


We’re pretty sure this is going to sell out pretty quickly so if you’re thinking you’d like to join us, please let us know by entering your email above and we’ll make sure you get the first spots!!

It’s not possible for me to be any more fired up about this. It’s going to be HEROIC.

Note: We plan to do an international event every year but… I’m pretty sure this will be the ONLY time we’ll be in Athens so if this sounds like a good time, Alexandra and Michael and I (and the kids!) would LOVE (!) to see you in Athens this Fall.

Fun story...

When I told one of our big Heroic investors about this trip the other day (who is a fan of both Heroic and Stoicism!), he told me he’d move the world to make it happen.

Then he asked if some of the team and I wanted to join him on his jet to fly out there. Hah. We joyfully said, “YES, please and thank you! We’re ALL IN. Let’s go!”


I just typed this midway through my meditation after my daimon whispered in my ear telling me to pause and write this.


I’m heading back to that meditation. 😆

Then I’ll be putting the final touches on Heroic Public Benefit Corporation: The Executive Summary which we plan to share soon as we officially lean into closing our current round of financing.

With Love, Wisdom, Discipline, Courage, Gratitude, Hope, Curiosity, and Zest I say…

Heroes Unite!

See you in Athens soon… 😉



P.S. Here’s the video from my friend Gina talking about how much she enjoyed our Heroic training in Austin…


Here are some pictures capturing some of the Heroic energy from the event!

P.P.S. Here’s what I’m working on now…

Part II:


Brian here with another quick note…

We’re working with a new friend in Athens on all the final touches for the venue/plans/etc which will influence final ticket prices, etc.


We’re FIRED UP to start inviting the first batch of people who RSVP’d to officially join us. That email will go out early next week!!


Get this…

563 (!!!) people immediately RSVP’d letting us know they wanted to go.

😳 🤯!!


All I can say to that is WOW!!


I can’t wait to see you there!!

As discussed, it’s going to be an INCREDIBLE experience.

Six days.

Equal parts Heroic Workshop Instructor Training and exploring Athens.

We’ll be touring Aristotle’s Lyceum and Plato’s Academy along with the ancient ruins of Athens.


We’re planning to spend time visiting (and training at!) the stadium in which the first modern Olympic Games were held in 1896.


I mentioned the fact that we might have the great Stoic philosopher / scholar / writer Donald Robertson joining us for a personal tour of Plato’s Academy (and Aristotle’s Lyceum and and and…)…


Jana just told me that… it’s OFFICIAL.

Donald is planning to join us.

I haven’t been THIS excited about something in a long time.


Technically, I have been this excited as an insane number of exciting things have been happening. 😆

But this is tied for first with some other Heroic things. 😂


Want to join us?

Enter your email at the top of the page to let us know!

Note: If you’re one of the 563 who already RSVP’d please click that link and let us know WHY you’re excited if you can! (Thanks!! 🙏)


Day 1. All in.

Let’s go (…to Athens!!!!)

✈️ 🏛️ 🤓

🙌 !!


P.S. I’m flying to Chicago this weekend to meet Michael then we’re driving 90 minutes together to South Bend, Indiana.

On Monday, we get to have some fun rolling out Heroic with Coach Marcus Freeman and his Notre Dame football team and coaching staff.

It will literally be Day 1 of their preseason.

We’re FIRED UP to help forge Heroic men of excellence on *and* off the field and see if we can help them win a national championship.

🔥 🔥 🔥!!

☘️ 🏈 !!

P.P.S. We’re planning to close the investment round we’ve had open forever on July 4th!! More soon but if you know want to invest, let’s go!

Learn more at Wefunder:

P.P.P.S. As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, discipline, courage, and love.

We’re blessed to have the support of 3,000+ investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.