How does one of the Top 15 coaches in NBA history prepare his players? 🏀🔥


Michael here, with a super quick and super exciting update!

In 2022, the NBA named Erik Spoelstra (aka “Coach Spo”) one of the Top 15 greatest coaches in league history, alongside Red Auerbach, Larry Brown, Phil Jackson, Pat Riley, Doc Rivers, and others.


For the past ten years, Coach Spo has been gifting his players books to support their self-reflection, self-improvement, and performance.

When this season started, he was constantly harping on the phrase:

“Striving for excellence.”


Guess what book he thought would be a PERFECT fit for that theme?!
For the answer, check out this minute-long video, captured during a Miami Heat game from earlier this week:


Areté: Activate Your Heroic Potential, by Brian Johnson.

As the announcer shares in the video, Areté’s short chapters make it easy for the players to jump around and really resonate with the ideas being shared.

Providing powerful, practical wisdom to “strive for excellence.”

🙌 🏀 🔥

How are you (and your team?!) striving for excellence?

Note: That awesome $1.99 BookBub deal for Areté is still running! Grab it on Amazon, Barnes & Noble, Apple Books, Google, or Kobo here.

👆Also makes a great gift to everyone on your team or your friends/family/etc.

And if you’re interested in additional support to help your team/organization operate with excellence—including bulk deals on Areté and/or Heroic memberships, having Brian keynote, supporting teammates with 1-on-1 support from a Heroic Performance Coach, or training leaders through our Heroic Coach program—let us know here.

Here’s to living with Areté.

Closing the gap between who we’re capable of being and who we’re actually being, expressing the best, most Heroic versions of ourselves.


-Michael and Team Heroic

P.S. Check out the video on our social channels and share if you feel so inspired! 🙌

Heroic | YouTube | LinkedIn | Instagram | Facebook | Twitter (X)

P.P.S We still have a limited amount of space in our current crowdfunding round. As you may know, we have 3,000+ investors from 75+ countries around the world who have helped us build Heroic with investments ranging from $100 to $1M+.

Our community owns Heroic Public Benefit Corporation.

If you’d like to become an Early Stage Heroic Investor (investing as little as $100 and as much as $1M+), you can learn more here:

If you’re an accredited investor and would like to learn more about how you can invest more than $25,000, let us know here:

It’s time to change the world—one person at a time, together, starting with you and me and all of us (and our teams!!!) TODAY.

Let’s go.

P.P.P.S. You can also read this update on our Wefunder page here.


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.