🙏 We need your help! (Pretty please with stevia on top!)


Brian here. 👋

Yes. I know we’re sending out a LOT of notes out about Areté encouraging you to consider getting a copy of the book if our work has impacted you positively. 🙏

THANK YOU to everyone who has already purchased the book and/or left an incredible review on Goodreads after reading the advance reader copy. Seriously. THANK YOU.

(One of my all-time favorite reviews below…)

Today I have another request…

As you know if you’ve been following along, we’re REALLY excited to do everything (!) we can to make some noise on Goodreads as part of our integrated strategy to launch as a NYT bestseller that STICKS in the Top 10 for as long as possible as we think that could be CATALYTIC for our movement.

(Fun update: Our current sales of ~14,000 books would have put us at #2 on the NYT list if we launched last week!!)

Here’s the request with an all caps all bold…


If you feel inspired to help us catalyze the movement, please hit this link and add Areté to your “Want to read” list on Goodreads!!

Remember the +1 on the Harvard Business Reviewarticle on the9things successful people do differently?

Rule #1: They set SPECIFIC goals.

In this case, our SPECIFIC goal is to get 10,000 people to add Areté to their “Want to read” list on Goodreads by Wednesday, October 25th at 5pm CT.

We’re 63% of the way there!

It takes less than 30 seconds… less than 10 if you’re quick! 🤠


Just (1) hit the link (2) tap the green “Want to read” button (3) log in (if you aren’t already) with Amazon/Apple/email.

Boom. Done. ✅


- Brian and Team Heroic

P.S. One of the Goodreads reviews I’m most proud of (and endorsements in general I am most proud of) is from my friend Otis Chandler. Otis is the co-founder and former CEO of Goodreads. He astonished me when he generously shared this on the platform he built…

“Brian Johnson is my favorite teacher philosopher that is living that I've read/listened to. I've been following his newsletter and +1s since I met him in a cafe in Santa Monica in ~2007. I've consumed countless of his Notes (book summaries) and 101s on my journey, and have found his recapitulation of the masters, and just his *energy* around the topics to be infectious and immensely helpful. Brian is food for the spirit, and I can't wait to read this.”

P.P.S. Again, HUGE thank you to the 6,000+ people who have already done this, you rock! 🤯