Michael here. 🔥

THANK YOU again for creating a great Day 1 for Aretรฉ: Activate Your Heroic Potential, with 2,400+ copies purchased on Tuesday (our Launch Day!)!

As Brian just shared (in the 😳🤯 awesome Team USA update), weโ€™re excited to finish the week strong with another focused push tomorrow!

(Hereโ€™s another look at that amazing Heroic Team USA picture again! Zoom in to find your favorite players!)

Our Week 1 targets: 🎯 25,000 total copies + #1 OVERALL on Amazon.

I donโ€™t know about you, but my FAVORITE part of any athletic challenge is always the last lap / mile / minute / etc. leaving it ALL on the court and having fun pushing the edges of whatโ€™s possible!


Friday (November 17) from 10:01am-4:01pm CTโ€ฆ

Will you help us hit #1?!

Letโ€™s see how many different people we can get to purchase a SINGLE copy of Aretรฉ during that window!!!

YOUR support is HUGE in helping us hit those targets!

Letโ€™s CATALYZE our movementโ€ฆ TOGETHER!!!


If youโ€™re already saying to yourself โ€œIโ€™M IN!โ€, then:

(1) Add a copy of Aretรฉ to your Amazon cart right NOW!

(2) Set a reminder or alarm on your phone to go off tomorrow @ 10:01am CT (oradd this event to your calendar!) and complete your purchase at that time!

(3) Invite your friends / family / communities to do the same! (More on that below, including sample scripts for texts/calls/emails.)

(+1) Ask them to forward your message to THEIR friends / families / communities / etc.!

Of course, in true Heroic style, weโ€™ll be hooking up everyone who participates with extra goodness.

When in doubt, we overload! 🤓

Hereโ€™s the extra-special-jumbo awesomeness which (FRIDAY NOV 17 ONLY!) you can get by purchasing a SINGLE copy of Aretรฉ:

  • A free year of Heroic premium ($99.99 value)
  • A credit to download the Aretรฉ Audiobook for free ($39.87 value)
  • The professional recording of the Aretรฉ LIVE 3-day experience ($300 value)
  • A free entry to any โ€™23 Spartan or โ€™24 Tough Mudder event
  • 100 entries in the Ultimate Heroic Personal Growth Bundle Giveaway* for a chance to win an Oura ring, an ice barrel 400, a Concept 2 Rowerg, Lifetime Heroic Coach, and more! (*Available for residents of the United States, Canada, UK, Ireland, Australia, and New Zealand.)

Note: The codes for the free Audiobook and the free โ€™23 Spartan or โ€™24 Tough Mudder will be sent out next week, and the professional recording of Aretรฉ LIVE will be shared as soon as itโ€™s ready! 🙌 📬

Note2: Tomorrow weโ€™ll share a form you can use to let us know that youโ€™ve completed your order in order to claim those sweet prizes! 👆

Whoโ€™s invited?!

(1) You, if youโ€™re up for it! 🤞

🙇 🙏

(2) Your +1s! Who will you send a personal invite to?! Text them up! Give them a call! Friends from school. Favorite cousins. Teammates. Siblings. Colleagues.

Hereโ€™s a sample script for you to modify as you see fit! Personalize it with their name and language thatโ€™s authentic to you, etc.

Hey! Quick favor to ask. Iโ€™ve been following this teacher, Brian Johnson, for a long time. Heโ€™s had a huge impact on my life. He also just launched a book this week called Aretรฉ. (Iโ€™ve already personally bought a bunch of copies!)

I think youโ€™ll love the book! Itโ€™s basically 500+ books worth of wisdom condensed into a single book, all about how to be the best version of yourself and make a positive impact in the world, and itโ€™s getting a TON of awesome reviews.

I also want to say โ€œTHANK YOU!โ€ to Brian for the impact heโ€™s made on me by doing what I can to help it hit #1 on Amazon and #1 on the NYT bestseller list.

Soโ€ฆ if youโ€™re open to it (obviously no worries if not), it would mean a lot to me if you grabbed a hardcover copy of Aretรฉ from Amazon tomorrow between 10:01am-4:01pm CT.

Iโ€™ve already got a copy in my cart and an alarm set for tomorrow to remind me!

Are you up for grabbing a copy of Aretรฉ as well?

Hereโ€™s the link on Amazon: https://amzn.to/47w7bGf

And hereโ€™s their site if you want to learn more: www.heroic.us/arete

(3) Your communities! Take a photo (or video!) of you with the book and share it across your social media channels and/or with your email list. Add YOUR version of the text above as a caption, or (even better!) write a quick note about why you love the book and why you think your peeps will love it too!

Letโ€™s gooooo!!!

Time to finish launch week strong!

Grab a copy (and invite others to grab a copy!) of Aretรฉ TOMORROW, Friday, 11/17, from 10:01am-4:01pm CT.

Day 1.

Heroes Unite!

-Michael and Team Heroic

P.S. If you DO end up writing a quick blurb about why you love Aretรฉ, please also post it on Amazon as a โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ review! Weโ€™re almost at 200 and climbing! How quickly can we get to 1,000+, TOGETHER?!

Need some inspiration for what to share?

Check out these amazing social celebrations that have gone up in the last 24 hours.

And a few of the recent reviews:

P.P.S. As some of you have seen, my favorite part of our launch weekend event was the impromptu gratitude and celebration of Brianโ€ฆ which was in large part inspired and fueled by the gratitude and celebration beaming through EVERYONE in that room (physically or virtually).

We can FEEL it.

This is OUR book. And OUR movement.

Itโ€™s time!!!

Letโ€™s activate our Heroic potential.

See you (and your peeps!) in the Amazon checkout lines!!