Areté: Advance Reader Copies! (Want one? Here’s how to get it! 🙌)


Yesterday I sent out a note (check it out here) letting you know that I received my Areté VIP Box 😳 🤯 and I let you know how YOU could get yours as well.

Today’s note…

Would you like to get an Advance Reader Copy (ARC) of the Areté e-book and/or an advance listener copy of the Areté audiobook?!?


We want to send you them!!

Here’s the short story…

We’re about ready to launch a REALLY exciting campaign on Goodreads. I’ll tell you more about that tomorrow. (Yes, I got goosebumps typing that. Haha. That’s like me. Fired up. 🔥!!)

As part of that Goodreads campaign that we think might be a REALLY powerful catalytic force for our launch, we’re going to push to get a lot of early reviews and ratings.

As part of that, we’re excited to send out a lot of advance reader copies NOW as we’re (obviously!) not going to ask for reviews and ratings until you’ve had a chance to actually read/listen to the book.


Want to read and/or listen to the Areté e-book/audiobook NOW?!?



Here’s the deal…

If you’ve already purchased a copy of the book (or decide to today), just let us know and you’ll get an advance copy of the e-book.

If you’ve already purchased THREE copies of the book (or decide to today), just let us know and we’ll send you advance digital copies of BOTH the e-book AND the audiobook.

Note: If you buy three copies of the book, we’ll ALSO send you an Areté VIP Envelope with the Areté Virtue Medallion AND a postcard with a QR code for a free annual Heroic premium membership for yourself or a friend. (New members only.)

Cruise on over here to buy the book(s) from your preferred book seller: Amazon | Barnes & Noble | Indie


Cruise on over here to let us know so we can send you the ARC e-book and/or audiobook:

Note1: If you’ve already let us know that you’ve purchased 10 or more copies, you’re ALL GOOD! Keep your 👀 peeled for an email from the team with next steps.

Note2: We’re getting a lot more bulk orders now as well. If you’d like to buy 50-100+++ books, please let us know and we’ll hook you up with a great volume discount:

Note2.1: We’ve been adding annual Heroic memberships for companies that are sending hundreds of the books out as holiday gifts!


Shoot. We’ve been forgetting to mention the fact that our launch event is in Austin Nov 10-12th. We still have some tickets left. You can get a free ticket for buying 25 copies and 50% off the ticket for buying 10 or more.

Got ANY questions on the above? Just email us at and our team will aim to astonish you. 🫡

That’s all I’ve got today.

Keep your 👀 peeled for an exciting note re: big plans for Goodreads goodness tomorrow!!

It’s not possible for me to be any more grateful for all your support and/or any more ALL IN on doing everything I possibly can to help catalyze our movement by making this book a bestseller that STICKS.

48 days to launch on Nov 14th.
96 days to Jan 1, 2024.
463 days to Jan 1, 2025.

Who’s counting? ME.

Day 1. All in.

Let’s go, heroes!!!



P.S. You can also read this update on our Wefunder page here.

On that front…

As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, discipline, courage, and love.

We’re blessed to have the support of 3,000 investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…
These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.