This is Brian. 👋 🤗 😘

Hope you and your families are doing great!!

Today I’m writing to ask you for a favor.

Short story…

I’m finally getting ready to write a book.

(Btw: Heroic owns the rights to the book.)

Working title: HEROIC: Activate Your Soul Force.

Strategically, I believe that launching a #1 New York Times bestselling book can help us catalyze our movement. (Goosebumps as I typed that.)

To have a shot at launching as a #1 NYT bestseller and, very importantly, having a shot at staying in the Top 10 as a perennial bestseller, I’m excited to see if we can get a world-class publisher as a partner.

I have an agent with William Morris Endeavor—one of the most respected talent agencies in the world. (They represent people like Denzel Washington, Adele, Matt Damon, and one of my favorite authors, Matthew Walker. Check out our Notes on his GREAT book Why We Sleep—which is so good it’s THE #1 book I encourage our Coaches to read!)

We are getting ready to go out and find THE perfect publishing partner to launch our book.

I just shared our book proposal with him yesterday.

Here it is:

I think one of the most powerful lines in the proposal is on the third page where I share the fact that when we sent a similar email to our community nearly two years ago, we had people commit to buying over 11,000 copies of the book.

That number matters because it demonstrates the fact that we have a shot at doing what it takes to get in the Top 10 on a bestseller list and, with a lot of love and luck, have a shot at the #1 slot.


Today I’m asking you to let us know if YOU think you’d be interested in buying a copy of our book when it comes out and, if so, how many you think you might like to buy! (It’ll be the perfect stocking stuffer for your friends and family and gift for your clients and employees!! 🤓)

Of course, your expressed interest isn’t an actual commitment but if we can get this number up and share your enthusiastic support with our prospective partners I am very confident that it’ll help the cause!!


ZERO PRESSURE (of course) AND…


If you have a moment (right now!) to let us know that you’d like to get a copy (or 10 or 100 or 1,000+!) of our book when we launch, we’d be SUPER (!) grateful to hear from you!!

Just click here:



Day 1. All in. Let’s go!!!


P.S. When we asked our community last time, I was humbled and inspired by their incredibly kind words about why they were excited to get the book. Here are a few of their incredible notes:

“The best time for this book was Yesterday. The next best is Now. I can confidently say that this book will change millions of lives. The word Bestseller would not do justice to this book.”
“Let’s get this book to #1 for the next decade!”
“If I could only own one book, I have a feeling this would be it.”
“This will be the best book in modern history for personal development. Period.”
“This book will be a classic handbook such as 7 Habits and How To Win Friends. Timeless principles.”

P.P.S. As I discussed near the very end of our marathon Zoom session last weekend (watch it at 03:14:32 time here to be precise), when we launch the book (target early 2024!), I’m excited about the possibility of simultaneously launching Heroic Local as Alexandra and the kids and I go on a global tour.

Can’t wait to connect with you when/if we are able to make that a reality!!

P.P.P.S. My beloved coach (and Heroic investor!) Phil Stutz wrote the foreword to the book.

It’s part of the proposal we shared above but here’s that by itself:

Fun fact: Two of his other clients, Jonah Hill and Joaquin Phoenix, are planning to release a Netflix documentary on him soon. It’s called Stutz. 🙌!!!

If you look close at the potential design of the book cover at the top of this page, you’ll see the last words from the last part of Phil’s foreword at the very top…

“What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He’s developed a training program for the soul. Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm and an unshakable faith in the future.

This book will change your life. And, if enough of us commit, it will change the world.”


Los Angeles, California