What do YOU want to Optimize first?

Dive into 33+ categories covering all the most important aspects of life. Each one features a collection of PhilosophersNotes on the best books in that domain along with an Optimal Living 101 class that distills the absolute best ideas—giving you more wisdom in less time to help you live your greatest life.

So... what do YOU want to start Optimizing in just minutes a day?!

Explore over 33+ categories on Optimize by Heroic, now FREE!!!:

Ancient Wisdom. Modern Science. Mental Toughness. Habits. Sleep. Stoicism. Buddhism. Purpose. Leadership. Focus. Goal Setting. Productivity. Energy. Peak Performance. Meditation. Nutrition. Weight Loss. Fitness. Breathing. Prosperity. Creativity. Learning. Self-Image. Willpower. Sports. Business. Relationships. Parenting. Public Speaking. Conquer Cancer. Conquer Anxiety. Conquer Depression. Conquer Perfectionism. Conquer Procrastination. Conquer Digital Addiction.

Get a Library of Wisdom In Your Pocket with our iOS and Android apps! Also FREE!


Download our top-rated apps and take everything Optimize, everywhere you go, including: 600+ PhilosophersNotes distilling some of the best personal growth books out there into 6-page PDFs and 20-min MP3s, 1,000+ Optimize +1s to help you Optimize your life in 3-5 minutes a day, and 50+ Optimal Living 101 classes covering the absolute best Big Ideas in hour-long classes on everything from productivity, leadership, and peak-performance to energy, parenting, love, and more.

iOS: Get the app here.
Android: Get the app here.

Meet your guide.

Brian Johnson is the creator of Optimize and the Founder + CEΦ of Heroic. He’s spent half of the last twenty-five years as a Founder/CEO and the other half as a Philosopher.

As a Founder/CEO, he’s raised $20M+ and built and sold two market-leading social platforms. As a Philosopher, he’s served tens of thousands of people from every country in the world with his Optimize membership and trained over 3,500 people from 90+ countries with his Optimize Coach program—which has been scientifically proven to change lives.

His YouTube channel has 200,000+ subscribers and 20 million views while his podcast has another 13 million downloads. He was also featured in the documentary Finding Joe on Joseph Campbell and the modern hero’s journey alongside Deepak Chopra, Laird Hamilton, Tony Hawk and the late Sir Ken Robinson.

Most recently, in March 2021, with the support of 2,500+ Founding Investors from 75+ countries around the world, his business, Heroic Public Benefit Corporation, made history as the first company to close a $5M Reg CF equity crowdfunding as part of their $11M Seed round.

And now, to celebrate the launch of Heroic he’s made Optimize FREE as a special gift for all wisdom lovers.

Are you ready to Optimize every aspect of your life in just minutes with Optimize by Heroic?

You’re about to get instant access to:

- 600+ PhilosopherNotes: 6-page PDFs + 20-minute MP3 breaking down the Big Ideas from the world's best books.

- 50+ Optimal Living 101s: fun, practical, hour-long classes to help you Optimize every facet of your life.

- 1,000+ Optimize +1s: inspiring, impactful, and practical micro-lessons you can apply to your life today. And every(!) day.

Optimize by Heroic was $250. It’s now FREE and ad-free, forever.

Sign up now to join over 250,000+ Optimizers, from nearly every country in the world and get more wisdom in less time.