Frequently Asked Questions

What’s the difference between Heroic and Optimize?

Heroic transcends and includes Optimize.

Optimize was acquired by Heroic and will no longer exist as a stand alone entity, app, or product after we complete the integration of everything into ONE Heroic platform.

From a feature standpoint, Heroic includes all of the old Optimize content, PLUS new content, PLUS additional features to help you actually APPLY that wisdom to your life and activate your best, every day — including all of our “Training” features and, coming soon, Heroic social.

What all is included in Heroic Premium?

What all is included in Heroic Premium?

  • 600+ PhilosophersNotes (and now growing by one new PN every week!) breaking down the Big Ideas from the best personal development books into 6-page PDFs and 20-minute MP3s.
  • 50+ 101 classes featuring the Top 10 Big Ideas in a particular topic synthesized into a fun, practical hour-long class.
  • The Virtue Compass with inspiring quotes and practical step-by-step tools to help you live with more more Wisdom, Self-Mastery, Courage, Love, Hope, Gratitude, Curiosity, and Zest… right NOW!
  • Basic Training’s 7 Objectives guiding you through ancient wisdom, modern science, and practical tools to be the best, most Heroic version of yourself.
  • Heroic Target Practice. World-class habit tracking and behavioral design technology applied to helping you ACTUALLY be (and do) what you’re CAPABLE of being (and doing).

PLUS all of the additional features we’re excited to add to Premium over the months and years ahead, including Heroic social!

When you’re ready to unlock the full Premium Heroic experience, the best way to do so is to head over to to hook yourself up with a Lifetime Heroic Premium membership.

Is there a Trial for the Heroic Premium Membership?

There is! You can start your trial here.

I created an Optimize account in the past. Will I continue having access in the Heroic app?

Yes! You’ll continue to get all of the +1s that you currently have access to.

PLUS a new +1 every day for the next 10,000+ days. (See +1 #1,289 — 10,319 Days: It’s +1 Day 1 Again. And Always! for more.)

The PhilosophersNotes and 101 Classes are moving into the Heroic Premium membership.

We hope that you enjoyed getting access to the existing PhilosophersNotes and 101 Classes with your Optimize Membership, and that you’ll consider joining us in Heroic as a monthly/annual/Lifetime Premium member going forward!

I have a question about Heroic Coach.

If you are thinking about joining Heroic Coach, learn more here.

If you're already in Heroic Coach and you have questions, head to our Help Center!

I have a different question.

Head to for all the answers!

If you can't find what you're looking for in the Help Center, reach out and we’ll get back to you as soon as possible.