This is Michael here from team Heroic (🤗), with some really exciting news!!!
As you know, we’re ALL IN committed to helping create a world in which 51% of humanity is flourishing by the year 2051.
We’re also ALL IN committed to giving the best to the most for the least and absolutely astonishing in the level of value we deliver.
Which leads us to the exciting news that Lifetime Heroic Premium memberships are now available!
→ If you already know you want one, head to the checkout page here and use the code ALLIN2051 to get the $399 Lifetime Heroic Premium membership for only $243.
We created that special code as a way to say “We love you!” and “Thank you!” for being an early member of our community who was with us over the past year (or more!) as we launched Heroic, acquired Optimize, and then worked to integrate EVERYTHING into a single, unified experience! 🙇♂️
(And, if you’re finding this page, that includes YOU!)
Note: If you’re a Heroic Founding member and/or previously purchased a Lifetime Optimize membership, you get an EXTRA jumbo “Thank you!” and “We love you!” Check your email for the details. 🙌
Note2: These are going quickly! (400+ people became Lifetime members in the first 24 hours!) And while we haven’t (yet!) decided what the limit of available Lifetime Premium memberships will be, we DO know that we’re only planning to offer the discount for a limited time. So if you want one, TODAY’s the day to grab it! (Again, use the code ALLIN2051 to get the $243 special.)
In addition to launching the Lifetime Heroic Premium Membership, we’re also excited to share some highlights of where we’ve been, and (more importantly!) where we’re going over the months, years, and (deo volente!) decades ahead.
Starting with the fact that we’re really (REALLY!) excited to be integrating EVERYTHING we have into ONE Heroic app experience: a social training platform built to help you move from Theory to Practice to Mastery so you can express the best, most Heroic version of yourself — not someday but TODAY!
Check out the full story — including everything that’s included in our Lifetime Heroic Premium membership, answers to recent questions, and a preview of what‘s on the horizon — below.
One Heroic App
In April, 2022 — after a year’s worth of work with MetaLab (one of the world’s best product design agencies, who played a hand in Slack, Tinder, and UberEats) — we launched the MVP of our Heroic training platform on iOS. (Android following closely behind in June.)
Note: Early research* shows that hitting 3+ targets a day with our 2-step Heroic Practice helped generate self-reported gains of, on average, after one month, feeling 40% more energized, 20% more productive, and 15% more connected. (!!!)
(*Based on a pilot study of over 1,000 Heroic members (n = 1053), conducted in partnership with leading experts in the field of positive psychology and human flourishing.)
Then, we got to work integrating ALL of the content that used to be part of Optimize (and that Heroic acquired in late 2021) into a SINGLE platform.
Our goal: ONE Heroic app.
With EVERYTHING you need to BE YOUR BEST. TODAY!!!
Daily guidance and inspiration to make meaningful progress simple.
Brilliant content served bit by bit to make continued learning easy.
Habit tracking and behavior design to make being your best fun.
A social training platform designed to help you move from Theory to Practice to Mastery so you can express the best, most Heroic version of yourself and be more energized, productive, and connected — not someday but TODAY!
We’re quickly approaching the completion of the first phase of that integration work!
Once we finalize search, favorites, completed and saved content (our current target for that is October 15th) we’ll be turning off the old Optimize apps and focusing ALL of our resources on continuing to grow and improve our Heroic social training platform.
Here’s a deeper look at what that currently looks like, as well as where we’re planning to go in the weeks, months, years, and (again, deo volente!) decades ahead.
How do we believe we can help create a world in which 51% of humanity is flourishing by 2051, by helping YOU to express the best, most Heroic version of yourself a little bit more every day?!
It starts with Theory.
For more than half of the last 20+ years, our Founder and CEO Brian Johnson has practically been in a hermitage reading, writing, teaching, and repeating.
Imagine paying a world-class teacher to read all of the best books out there — from the ancient wisdom classics on Stoicism, Buddhism, Taoism, Confucianism, Christianity, Islam, and more, to the modern day best-sellers in Positive Psychology, Personal Growth, Leadership, Productivity, Nutrition and more — and then teaching you the BEST Big Ideas from those books in just MINUTES a day.
That’s basically what you get with Heroic Theory.
“More wisdom in less time” with some of the best Big Ideas from some of the best books and teachers distilled into simple, practical, inspiring, easy-to-consume content.
But it doesn’t stop there.
Any good Optimizing Hero knows that we don’t just want/need to LEARN the great truths about how to live well, we need to actually APPLY them to our lives.
Which is why we take that Theory and help you put it into Practice.
Behavioral design technology has come a long way over the past couple decades.
The algorithms that power our phones are now SO good that many of us find ourselves (and our behaviors) being guided by unknown forces that we don’t fully see or understand.
But imagine taking those same powerful behavioral design technologies and applying them to the specific goal of helping YOU to express the BEST, most Heroic version of yourself — day in and day out.
And imagine yourself ACTUALLY doing all of the things that you know you’re CAPABLE of doing.
That’s Heroic Practice.
Again, early research shows that hitting 3+ targets a day with our 2-step Heroic Practice helped generate self-reported gains of, on average, after one month, feeling 40% more energized, 20% more productive, and 15% more connected. (!!!)
Start your day by COMMITTING to who you are at your best — in as little a 3 seconds with just a single tap.
Then, HIT your top targets each day — actually doing the #1 most important thing for you in energy, work, and love — and make today a MASTERPIECE.
Soul Force +1. Let’s gooooo!!!
But it doesn’t stop there, either.
We don’t just want to learn the great truths and apply them to our lives once. We need to show up again the next day (and the next day, and the next day), constantly growing and improving as we make our prior BEST our NEW BASELINE.
Which brings us to Mastery.
So we have access to some of the best Big Ideas from some of the best books and teachers distilled into simple, practical, inspiring, easy-to-consume content. And we have the tools we need to actually APPLY those Big Ideas to our lives.
What area of our life should we focus on first?! And what are the best behaviors to start (and/or stop!) doing?!
One way to approach this is by picking the category that you’re most excited about and diving into the curated content that's collected for you.
The other approach is to commit to self-mastery through the Mastery Series.
Imagine Brian again, back in the hermitage (with a studio). Only this time, instead of distilling another book, he’s putting together a guided journey covering the absolute best of ancient wisdom and modern science in a single, super-practical program to help you fundamentally and permanently change your life.
That’s the Mastery Series.
Each of the 26 Lesson Groups contain a Theory video with the Top 10 (or more) Big Ideas, as well as a Practice video with guided reflection exercises and behavioral actions to take.
Again, all to help you BE YOUR BEST. TODAY!!!
Previously, the only way to go through the Mastery Series was to sign up for our 300-day, $1,000 Coach Training & Certification program.
Now, the Mastery Series is included as part of our Heroic Premium membership. 😎
By the way, we ALSO have research showing the life-changing power of the Mastery Series.
That data was gathered in partnership with leading wellness researcher Sonja Lyubomirsky and her lab, on the very first cohort to join our Coach program. In the words of our research lead, the effects were “massively positive.”
On that note…
Want to complete the Mastery Series together with a cohort and a personally-assigned Heroic buddy?! And/or earn an official Heroic Coach Certification?! Plus join Live Coaching sessions up to 10x every month with Brian, me, Alexandra, and other world-class authors, teachers, and experts who guide us through exclusive training before connecting with and coaching members of our community?! And get access to the existing library of hundreds (and hundreds!) of hours of Live Coaching and Luminary trainings?
Then join Heroic Coach — Class XIII, which starts on September 19th! We’re also offering a jumbo Heroic discount on that too, dropping the $1,000 tuition down to ONLY $300 for Class XIII.
Alright. Back to the ONE Heroic app, and our Lifetime Heroic Premium membership.
We’re really excited about having ONE (!!!) Heroic app for several reasons.
First, having two apps is confusing! Both for new AND for existing members. (“Download the app!” … “Which one?!” Lol. 🤔 🤣 )
Second, it’s a bifurcation of our energy, attention, and resources, which we’re REALLY excited to FOCUS on a SINGLE app.
(E x F x W.I.N)^C for the WIN! ☀️ 🔎 🔥
So, as we mentioned above, after we bring search, favorites, completed and saved content to Heroic (our current target for that is October 15th) we’ll be turning off the old Optimize apps and FOCUSING our resources on continuing to grow and improve our Heroic social training platform.
With that single-point focus, we’ll be turning our attention to a TON of super exciting updates that we’re planning to bring to life in the months, years, and (again, deo volente!) decades ahead.
- New Content Types: Heroic Meditations from Alexandra (and Brian, and me, and other guides as they’re introduced)
- Practice Upgrades: Taking the Heroic Practice experience to its next level (with things like pre-populating Practice to make it easy to get started, custom-timed notifications for each target, a guided PM review process, historical target hit records, integration of data from wearables, etc.)
- Theory → Practice Integrations: There are a TON potential opportunities for this! Imagine reading a PhilosophersNote that suggests meditating, or journaling, and being able to quick-add that target behavior to your daily protocol. Or tracking your streaks for how many days you’ve read a PhilosophersNote, or watched a Heroic +1.
- Quotes Upgrades: Adding the ability to not just browse the quotes on the Today screen (or compass), but to then read the PhilosophersNotes that the quote comes from, or more quotes by that same author, or topic, etc.
- Widgets: Hello, home-screen access to all of the Heroic awesomeness.
Not to mention...
We are giddy goosebumps excited about Heroic Social.
Here’s another look at those designs, which we finalized with MetaLab earlier this year and can’t wait to start building:
Couple of fun details in those designs that might not be obvious at first glance.
In addition to the standard, “table-stakes” social stuff that MetaLab helped us design at a world-class level (being able to find and connect with others, capture “journal entries” with text/photos/videos and share them if you want, have conversations around those journal entries, share encouragement with what we’re planning to call “boosts” 🔥, etc.), we’re also excited about how social will integrate with the rest of the platform.
For example, those Energy + Work + Love icons (with progress rings) at the top of Brian’s profile in the center design mockup?!
Well — assuming all of the appropriate privacy permission settings have been granted — that feature will allow you to see Brian’s daily protocol and what targets he’s hit so far.
I get really excited imagining being able to see and celebrate Brian, my wife Kristen (she’s the one in the red dress in the left grab above), and our team (if they’ve decided to share) committing to and hitting their targets! Plus all of the leaders/Coaches/teachers being able to better support their teams/clients/students/etc.
By the way, speaking of privacy, we also intentionally designed Social to work in “single-player mode,” with the ability to be able to capture text, photos, videos, etc. (in Energy, Work, and Love), and share them JUST with yourself.
It will be like your own personal Heroic Journal that you’ll be able to look back on to see some of your Energy + Work + Love hero bar highlights.
It’s time for ONE Heroic app integrating EVERYTHING you need to BE YOUR BEST. TODAY!!!
As we enter the next chapter of a single, integrated Heroic social training platform (Theory + Practice + Mastery, Together, Today!), we’re also simplifying our membership offerings.
Going forward, our free Heroic membership will include the 1,000+ Heroic +1s, along with new +1s coming out EVERY DAY (starting in October), plus a few other content types we’ll be sharing more broadly as well (PhilosophersNotes TV episodes, etc.).
Our Premium Heroic membership will include everything in free, PLUS a bunch more stuff exclusively for Premium members, including:
- 600+ PhilosophersNotes (and now growing by one new PN every week!) breaking down the Big Ideas from the best personal development books into 6-page PDFs and 20-minute MP3s.
- 50+ 101 classes featuring the Top 10 Big Ideas in a particular topic synthesized into a fun, practical hour-long class.
- The Virtue Compass with inspiring quotes and practical step-by-step tools to help you live with more more Wisdom, Self-Mastery, Courage, Love, Hope, Gratitude, Curiosity, and Zest… right NOW!
- Basic Training’s 7 Objectives guiding you through ancient wisdom, modern science, and practical tools to be the best, most Heroic version of yourself.
- Heroic Target Practice. World-class habit tracking and behavioral design technology applied to helping you ACTUALLY be (and do) what you’re CAPABLE of being (and doing).
- PLUS the Mastery Series, which used to be available exclusively through our 300-day Coach training and certification program, and that you can now get access to with a Premium Heroic membership.
AND… All of the future features we plan to add to Premium over the months and years ahead, including Heroic Meditations, Heroic Social (!!!), and more.
We’ll end where we began.
We’re ALL IN committed to helping create a world in which 51% of humanity is flourishing by the year 2051.
We’re also ALL IN committed to giving the best to the most for the least and absolutely astonishing in the level of value we deliver.
And, if you’re ALL IN on helping to create a world with 51% of humanity flourishing by 2051, by expressing YOUR BEST, more Heroic self, TODAY, (and every day. For as long as it takes!) then we’re excited to invite you to become a Lifetime Heroic Premium member.
Head to the checkout page here and use the code ALLIN2051 to get the $399 Lifetime Heroic Premium membership for only $243.
With LOVE + Gratitude (+ Love + Gratitude + Love + Gratitude) + Wisdom + Self-Mastery + Courage + Hope + Curiosity + Zest.
Let’s do this!
- Michael and Team Heroic
P.S. Questions? Send us an email at firstname.lastname@example.org and we’ll take care of you!