→ Save 30% on the Monthly and Annual Premium Membership with code GRATEFUL30
→ Save 40% on a Lifetime Premium Membership with code ALLIN2051

Heroic Premium: Personal development made simple and accessible.

Our new Heroic Premium membership has everything you need to move from Theory to Practice in a single, best-in-class experience.

Get more wisdom in less time with an astonishing library of life-changing content created almost single-handedly by our founder Brian Johnson over the last two decades.

Then be more Energized, Productive, and Connected in just minutes a day with built-in tools to help you actually do (and be!) what you’re capable of doing (and being!), TODAY!

All delivered via our world-class app designed with leading product agency Metalab (who helped create Slack, Tinder, UberEats, and Elon Musk’s new business Neuralink).

Included in Heroic Premium:


  • Learn the Big Ideas from a new personal development book every week with 6-page PDF & 20-min audio PhilosophersNotes. (Plus instant access to an existing library of 600+ life-changing Notes.)
  • Activate your best every day with new, inspiring, and practical micro-lessons from our daily Heroic +1s. (And find your favorites from 1,300 prior Heroic +1s!)
  • Become an instant expert in 50+ topics with hour-long optimal living 101 Classes developed to help you flourish across energy, work, and love.


  • Start every day with intention through a simple process for re-committing to the best, most Heroic version of yourself.
  • Make every day a masterpiece by holding yourself accountable to actually doing (and being) your best through intuitive, world-class behavior design and habit tracking tools.
  • Research shows: you can be 40% more energized, 20% more productive, and 15% more connected by using Heroic for just minutes a day. (Pilot Study (N= 1053) conducted in partnership with world-leading positive psychologists.)

Together (Coming in 2023)

  • Be part of the solution to The Social Dilemma by entering the well-being economy with a social platform built to help you flourish.
  • Connect with an inspiring community committed to living with virtue and changing the world, together.
  • Heroic Members include world-leading authors, speakers, executives, professional athletes, coaches, government leaders, moms, dads, teachers, students, and more...