HEROIC IS SCALING
Key momentum highlights include:
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HISTORIC $5M CROWDFUNDING RAISE (2021)
First company to raise $5M under new CF regulations as part of an $11M Seed round.
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WORLD-CLASS TECHNOLOGY
Built in collaboration with MetaLab (the design team behind Slack, Tinder, and Uber Eats). -
SCIENTIFIC VALIDATION
Research with Dr. Sonja Lyubomirsky shows Heroic users experience a 23% increase in energy within 30 days and move from the 53rd to 70th percentile on standardized flourishing scales. -
TENS OF MILLIONS OF VIRTUOUS MOMENTS TRACKED
Our community is taking meaningful action to show up as their best selves.
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ENTERPRISE EXPANSION ACCELERATING
Heroic is now being used by corporate leaders, schools, and elite organizations.
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ELITE PERFORMANCE ADOPTION
Heroic is trusted by military leaders, corporate executives, and top-tier athletes. -
HEROIC COACH PROGRAM GROWTH
Over 10,000 participants across 100+ countries in our accredited coaching program. -
PUBLISHED ARETÉ
70,000+ copies sold of Areté: Activate Your Heroic Potential by Brian Johnson. -
HEROIC DOUBLED CASH-BASIS REVENUE IN 2024
Helping more people than ever activate their Heroic potential so we can change the world together.
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HEROIC IS AN AMAZING COMPANY AND BRIAN IS A TRULY VISIONARY, MISSION-DRIVEN CEO. VERY FEW COMPANIES CAN BLEND BOTH A STRONG PROFIT BUSINESS MODEL WITH A BROAD PLATFORM TO SIGNIFICANTLY IMPROVE THE HUMAN CONDITION.
Matt McCall
Founding Partner at Forge Capital, Voted One of the Top 100 VCs in the World
HEROIC IS A UNIQUE OPPORTUNITY: ONE WHERE THE INVESTOR IS INSPIRED BY WHAT THE COMPANY DOES EVERY DAY … WHERE HIGHLY ENGAGED AND PASSIONATE CUSTOMERS EXPERIENCE PERSONAL GROWTH & TRANSFORMATION … AND WHERE A GREAT BUSINESS IS BEING BUILT IN THE MOST DELIBERATE, CONSCIOUS WAY POSSIBLE. I AM HONORED TO BE A PERSONAL INVESTOR IN THE COMPANY.
Zac Zeitlin
Founder and Managing Director of New Ground Ventures
THERE ARE A LOT OF IDEAS THAT HAVE POTENTIAL TO IMPROVE THE QUALITY OF OUR LIVES. THERE ARE A LOT OF IDEAS BACKED BY VISIONARY, CAPABLE LEADERS. BUT IT IS A RARE AND WONDERFUL THING TO FIND THESE ELEMENTS COMBINED. I CAN’T WAIT TO SEE ALL THAT HEROIC MIGHT CONTRIBUTE TO OUR WORLD.
Katherine Collins
Investor and Author of The Nature of Investing and Month of Sundays
IN ADDITION TO FAMILY, THIS IS ALL THAT MATTERS RIGHT NOW: A VIRTUE-DRIVEN FORCE TO DISRUPT THE WORLD. PERSONALLY, BEING A PROFESSIONAL INVESTOR IS OFTEN DEVOID OF A BIGGER MEANING. IT WOULD MEAN THE WORLD TO ME TO MAKE THE CONNECTION, IN A REAL WAY, BETWEEN WHAT I DO AND SOMETHING MUCH BIGGER AND MORE IMPORTANT THAN MYSELF. THIS CONNECTION WOULD BE AN INCREDIBLE SOURCE OF MEANING FOR MY LIFE. THIS HAS THE POTENTIAL TO BEND THE ARC OF HUMANITY AND HELP FULFILL THE POTENTIAL IN MILLIONS OF LIVES.
Arturo Brillembourg
Professional Investor, Heroic Coach Class 1 Graduate
THE DECISION TO INVEST WITH BRIAN FELT MORE LIKE BETTING THAT THE SUN WOULD RISE IN THE MORNING. FOR THE FIRST TIME IN MY LIFE I FELT MOVED TO INVEST IN SOMETHING – NOT BECAUSE OF WHAT IT WOULD DO FOR ME – BUT BECAUSE OF ITS INTENT TO MOVE THE WORLD. CHANGING THE WORLD REQUIRES ONE THING THAT CAN’T BE FAKED: THE ABILITY TO INSPIRE OTHERS. BRIAN HAS MORE OF THIS ABILITY THAN ANYONE I’VE EVER MET. ENOUGH TO CHANGE THE WORLD. HOW COULD I NOT INVEST IN THAT?
Phil Stutz
NYT Bestselling Author and Creator of The Tools
I INVESTED IN HEROIC BECAUSE I CARE ABOUT THE FUTURE OF OUR WORLD. THESE ARE EXTRAORDINARY TIMES AND THE CHALLENGES WE FACE ARE UNPRECEDENTED; TO DEAL WITH THEM, WE DESPERATELY NEED EXTRAORDINARY LEADERS. AND THIS IS WHAT HEROIC IS ALL ABOUT: PREPARING US AS INDIVIDUALS AND AS A SOCIETY TO NAVIGATE THE ROUGH TERRAIN AND EMERGE STRONGER AND BETTER AS A RESULT.
Tal Ben-Shahar
Best-selling Author of Happier, Taught Largest Class in Harvard's History
I’M THRILLED TO BE AN INVESTOR IN HEROIC! BRIAN IS UNSTOPPABLE AND I LOOK FORWARD TO SEEING THE IMPACT HEROIC WILL HAVE ON THE WORLD.
Nir Eyal
Author of Hooked and Indistractable
HEROIC IS HUMANITY'S BEST HOPE FOR RAISING THE CONSCIOUSNESS OF THE PLANET AND CALLING US TO A MORE VIRTUOUS LIFE OF GOODNESS, IMPACT AND SELF-LOVE. IT INSPIRES THE WORLD TO CREATE A NEW PARADIGM FOR WHAT IT MEANS TO BE A HUMAN LIVING IN THE 21ST CENTURY. IT IS TIME TO FULFILL OUR HERO'S JOURNEY. HEROIC IS THE ANSWER TO OUR QUEST AND THE CATALYST FOR EXPRESSING AND CELEBRATING OUR HUMANITY.
Juliana Uto
Angel Investor, Founder of Wealth Bravery
BRIAN, MICHAEL, THE WHOLE HEROIC TEAM ARE BUILDING SOMETHING REALLY SPECIAL. NOT OFTEN YOU GET THE CHANCE TO INVEST IN NOT ONLY A GREAT BUSINESS, BUT A PRODUCT YOU BELIEVE IN DEEPLY AND USE EVERY DAY.
Michael Liftik
Chair of Quinn Emanuel’s SEC Enforcement Practice and Co-Managing Partner of Washington DC Office
EVERYONE I KNOW, EVERYONE I MEET, WOULD BE BETTER OFF IF THEY IMPLEMENTED INFORMATION FROM HEROIC. THEY AREN'T GOING TO GO READ ALL THOSE BOOKS. WHEN BEING HAPPY BECOMES MORE IMPORTANT THAN DOOM SCROLLING, HEROIC WILL BE THERE TO SHOW THEM HOW TO DO IT, HOW TO LIVE HAPPIER. I CARE ABOUT THAT FUTURE AND WANT TO MAKE SURE HEROIC IS THERE FOR THE WORLD.
Diane Martin
Retired Civil Servant, Heroic Coach Class I Graduate
I FIRST INVESTED IN HEROIC BECAUSE I BELIEVED IN BRIAN’S VISION, THE MISSION, AND THE POTENTIAL FOR REAL IMPACT. NOW, AFTER SEEING THE PROGRESS, THE TRACTION, AND THE CLARITY OF EXECUTION, DOUBLING DOWN WAS AN EASY DECISION. THE OPPORTUNITY IS MASSIVE, THE DEMAND IS REAL, AND BRIAN HAS BEGUN ASSEMBLING A TEAM WITH THE CONVICTION AND DESIRE TO EXECUTE AT A WORLD-CLASS LEVEL. WHAT EXCITES ME MOST IS THE PURPOSEFUL FOCUS ON DRIVING REAL TRANSFORMATION AND HELPING PEOPLE SOLVE THE MOST SIGNIFICANT CHALLENGES IN THEIR LIVES. THAT KIND OF IMPACT, PAIRED WITH AN AMBITIOUS AND DISCIPLINED GROWTH STRATEGY, IS WHY I’M THRILLED TO CONTINUE BACKING HEROIC.
Michael Cleveland
President & COO at phData
THE WORLD DOESN’T CHANGE BY CHANCE. THE WORLD CHANGES WHEN ENOUGH COURAGEOUS INDIVIDUALS STEP UP, COMMIT, AND ACT, REFUSING TO SETTLE FOR LESS. BRIAN JOHNSON ISN’T JUST ANOTHER ENTREPRENEUR. HIS INTEGRITY, HIS SOUL FORCE, AND HIS TRACK RECORD OF EXECUTING AT THE HIGHEST LEVEL MAKE HEROIC AN INVESTMENT THAT SPEAKS FOR ITSELF.
Michael Ward
Managing Director at Forward PWS, Inc.