HEROIC ACTIVATION WEEKEND

Activate your Soul Force surrounded by a room full of people doing the same.

“If anyone's on the fence, buy the ticket immediately. I can't believe the value i got out of this program.”

Just one month into his Heroic journey, Dominic discovered something extraordinary by attending the Activation weekend:

"Being able to come here and see the soul force that Brian has—and not just him, everybody in that room—and how open everybody was to be able to talk about what they're aiming at really helped me understand that the most important thing for me to do is to identify what that aim is."

POWERFUL INSIGHTS THAT CLICK

The Activation experience crystallized key principles that changed Dominic's perspective:

"I love the piece of identity leading feelings rather than feelings leading identity. If I am a certain type of person, then I will feel the way that person feels rather than 'I feel like this, so I'm not going to be the person that I strive to be.'"

"The other resounding message for me was just the commitment piece of like, I do what I say I'm going to do. It's just so important to help close the gap."

WITNESS THE TRANSFORMATION

"These are things that I kind of basically understood, but I wouldn't have actually really absorbed."

What makes the difference? Being in the room with people who are fully committed:

"People are just so bought in. To see that means that something must be working right."

AN UNBEATABLE VALUE

Dominic's advice comes in two parts:

  1. "Buy the ticket immediately. I can't believe how affordable this was for the value that I got out."
  2. "If you do do it, really do it. Don't just check the boxes."

Experience the soul force. Discover your aim. Transform your life.

"People are just so bought in. To see that means that something must be working right."
"The other resounding message for me was just the commitment piece of like, I do what I say I'm going to do. It's just so important to help close the gap."
"If you do do it, really do it. Don't just check the boxes."

MASTERS

Want to activate your potential and be your best as a leader, entrepreneur, CEO, professional athlete, parent, venture capitalist, military leader, HR executive, therapist, principal, teacher, trainer, grandparent, and/or other roles? 50% of the people in our program fit into this group.

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HEROIC ACTIVATION - AUSTIN 2025

$599

  • Activate the next phase of your Heroic potential, increasing clarity, intention, power, energy, connection, and Soul Force in your daily life.
  • Gain greater confidence and inspiration for whatever’s next, and prepare to dominate a Spartan with a ton of your new best friends.
  • Forge and deepen relationships with an incredible community of like-minded people committed to making the world a better place.
  • Connect with your most authentic, powerful self through practical tools and exercises to sustain that transformation.
  • Celebrate (or be celebrated!) as we honor Certified Heroic Coaches who have completed the 300-day program to elevate their lives and empower others.

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